Joshua Ornelaz
**** **** ******, *** *****, CA **109
805-***-**** drcorw@r.postjobfree.com
Statement of Intention: Bring my experience in the Action Sports Industry, Retail Marketing, Event Coordinating, Tradeshows, and knowledge of the retail space to a Marketing or Sales position.
Employment Background:
Wave Ambassador August 2012 - Present
Wave Loch
• Managed all operations of the Mobile FlowRider while traveling through Canada that included; installation, operating, and tear down.
• Represented the Wave Loch brand and sport of flowboarding to the media.
• Performed professional flowboarding shows and wave demonstrations throughout the day.
Wave and Events Supervisor June 2012 - August 2012
Wave House San Diego
• Supervise all wave programs that include: lifeguard staff, contest, wave shows, private lessons, private bookings, retail sales, customer service, and camp Wave House.
• Represent Wave House and the sport of flowboarding within the Action Sports community at contest and industry events.
• Partnered with Surf Channel to host the USA National Championships for the sport of flowboarding.
Action Sports and Event Marketing Intern January 2012 - May 2012
TOMS
• Created Holiday Marketing Strategy for Kids in the Action Sports community.
• Responsible for planning, managing, and executing all event activations for the Cystic Fibrosis Foundation Great Strides Walk.
• Represented TOMS within the skateboard community for a non-profit event at the Berrics Skate Park.
• Event Manager for Style Your Sole Event in partnership with Sun Diego. Increased sales and generated brand awareness.
• Partnered with influencer marketing to secure top athletes in surfing, snowboarding, skimboarding, and flowboarding to participate in One Day Without Shoes.
• Created the TOMS Action Sports Newsletter highlighting industry news, upcoming events, athletes involved with the TOMS movement, and trends within the Action community.
• Assisted Tradeshow Coordinator with the preparation and execution of building the TOMS Tradeshow Booths at PROJECT Las Vegas.
• Responsible for coordinating Artist, Musicians, DJ’s, and Vendors at TOMS events.
Wave Operator June 2010 - December 2011
Wave House San Diego
• Head lifeguard for all special events, contests involving the media, and professional athlete/celebrity private wave bookings on Wave Loch’s FlowRider and FlowBarrel Waves.
• Brand Ambassador for Wave House and the sport of Flowboarding by marketing and promoting at the Scholastic Surf Series.
• Founded the Young Guns program at Wave House.
• Assisted marketing initiatives through article writing, running the Campus Representative Program, and social media.
Education:
Bachelors of Arts- Economics
San Diego State University, May 2010
Leadership, Awards, Campus Activities:
• SDSU Deans List Fall 2008
• SDSU Surf Team
• Sigma Chi Brother of the Year 2009
• Sigma Chi Vice President