Lakewood, CA ****2
Sales & Marketing Executive
Consultative & Solution Sales / Budgeting & Forecasting / Account Management & Retention
Branding / Presentations / B2B / Training / Competitive Analysis / Negotiations / Dealer Networks
Driving sales, profits and market share growth made him an award winning leader and producer building his success story. Has a steady record of maximizing sales to existing accounts, while developing new business. As a visionary, he has formulated and executed the strategies that expanded territories and saved clients
Applying a consultative, value-added approach to selling, he enables customers and sales teams to achieve their goals. As a Vice President of Sales & Marketing, he provided the vision and innovation to improve sales operations, customer service strategies and marketing initiatives to deliver top performance and return on investment.
Applying keen understanding of critical market and business drivers
Authoring strategic marketing plans to maximize revenue
Negotiating effectively and creating the desired “win-win” outcome
Ensuring excellence in customer relations and sales follow through
Providing the creative drive and training to “raise the bar” for sales professionals.
Earned MBA from Pepperdine University (1994). He has been described as a strategic thinker and creative problem solver, with exceptional interpersonal, communication and team building skills. He won numerous sales awards for meeting and exceeding goals.
Trained dealer networks to drive new product sales growth. New products were rolling out. Created and produced Dealer seminars to educate and help retail partners to understand new products. Orders came in immediately after introductions and created $5M in new sales in first year.
Captured millions of sales in untapped territories. Hired independent sales agents to represent company in territories that would not support an employee. Expanded company reach and kept costs in line with normal commission sales. Defined expectations for reps and captured millions of sales in untapped territories.
Boosting sales by recognizing and recruiting great talent. Saw need to hire a sales person for new product line. Identified and recruited particular talent to organization. Trained representatives on new product line. Assigned territories and increased sales from less than $250,000 to $1M for new products in one year.
Rescuing accounts and improving relations. A client had defects on two large custom orders. The supplier would replace them at cost to client. Traveled to client site and inspected product. Photographed and documented for preapprovals of no-cost replacements. Saved client and ensured long term relationship.
Securing multi-million dollar contract. Tasked with turning around a client that was historically reluctant to purchase. Conducted research on the client and its needs. Led several meetings and negotiations, earning trust and respect. After four months, secured contract for $4.5M.
Increasing sales with new products. Existing product line was declining in sales and a new marketing program was needed. Introduced new products, created new marketing materials and formulated effective promotional strategies. Generated more than 25% increase in sales, including business in previously untapped industries.
VP Sales & Marketing, Blynco Mfg. & Dist., 1997 to 2009. Initiated strategic marketing plans and business processes for a regional consumer product company. Developed and managed strategic business partnerships. Managed, coached and recruited sales and marketing personnel. Developed sales and marketing programs and tools to provide a competitive advantage. Managed sales team budgets.
Earlier: Director of Retail Sales (to large regional retailers), Graber Industries. Oversaw strategic relationship between sales and marketing for large market leaders of consumer products. Led sales and expansion strategies across a base of numerous large regional retail chain stores with $20M in annualized revenue. Recruited and managed a sales force of up to twelve personnel and was accountable for forecasting, customer satisfaction and meeting performance metrics.
Enjoys: Baseball, football, scuba diving, NASCAR and reading.