Copywriter, Editor, Brand-building, content strategy, SEO

SUE ROSENSTOCK

**** ******** *****, **********, ** 94010

Mobile: 415-***-**** Email: **************@*****.***

Mission: Seasoned editor with over twelve years of experience in copywriting, content strategy, online marketing, social media, and brand-building seeks a creative, hands-on position.

PROFESSIONAL EXPERIENCE

9/09-6/11 LiveJournal, San Francisco, CA, www.livejournal.com

MANAGING EDITOR/DIRECTOR OF COMMUNICATIONS

Published an interactive weekly newsletter (see www.livejournal.com/news), which includes photo, writing, and design contests (readership has grown >1,200%)

Developed Web content, user spotlights, PR releases, marketing/ad materials, and other traffic-generating user content for 23+ million active users (ranked 74 worldwide on Alexa.com)

Created communities, interactive features, including giveaways and contests

Crafted marketing collateral/ad copy for online and print distribution

Managed PR /communications strategy and respond to press inquiries

Drove brand awareness/traffic through syndication to Facebook and Twitter

Implemented SEO strategy and tracking tools to improve search rankings, increase positive brand awareness, and promote a sticky user experience

Supervised five direct and indirect employees and contractors

2/09-9/09 MySpace, San Francisco, CA, www.myspace.com

CUSTOMER EXPERIENCE CONTENT MANAGER

Created the new voice of MySpace Help along with a messaging style guide

Drafted PR releases

Wrote content/FAQs for MySpace Help Center (http://faq.myspace.com/app/home)

Assisted with community-building strategy to support customer experience

Managed/edited content produced by 11 customer experience managers

4/07- 4/08 ooma, Inc. Palo Alto, CA. www.ooma.com

SENIOR MARKETING MANAGER

Developed and executed a multi-channel marketing campaign

Implemented uniform messaging/branding across all media

Collaborated with staff and external agency on PR releases/strategy

Created scripts for radio chatter, sales training, and Web-based demos

Managed content for high-traffic consumer Web site

Wrote copy for direct email campaigns, Newsletter, blog, SEM/SEO, sales scripts, and print ads

Created style guide for messaging consistency

Researched and drafted legal instruments and business plans

Supervised 1 direct report plus external contractors/agencies

4/05-4/07 Ian Kerner, therapist/author (published by Regan Imprint, now Harper Collins)

LINE EDITOR

Sex Detox

DSI, Date Scene Investigation

Passionista

Be Honest: You’re Not That Into Him Either

3/03-4/05 CityRealty.com. NYC. www.cityrealty.com

WEB CONTENT/MARKETING MANAGER

Wrote and/or managed daily content for high-traffic consumer Web site

Managed SEO strategy, email marketing campaigns, and PR releases

Deployed interactive features to drive traffic and stickiness

Managed team of freelance writers and in-house design/operations staff

2/01-3/02 A&E Television Networks. Stamford, CT. www.aetv.com

INTERACTIVE PRODUCER

Developed Web content for wide variety of A&E Web sites

Managed email marketing campaign to drive product sales/Web traffic

Served as project point person with external and internal designers, PR, legal, marketing, Ops

3/97-2/00 MetaGroup, Inc. Stamford, CT. www.metagroup.com

SENIOR COPYWRITER

Created copy/content and assisted with branding strategy for all MetaGroup products

Executed and analyzed email marketing campaigns

Implemented multi-channel marketing, covering direct email campaigns, brochures, and print ads

12/95-3/97 Matthew Bender & Co., Inc., NYC.

EDITORIAL ASSOCIATE

Edited, researched and prepared medico-legal manuscripts

Served as editor of monthly Medical Malpractice Newsletter

Drafted publication updates, case synopses, and abstracts

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INDEPENDENT CONTRACTOR ASSIGNMENTS

Ecofabulous.com

Helped relaunch Web site: www.ecofabulous.com

Conducted Web surveys/A-B testing to create new brand voice/messaging strategy

Created syndication schedule and marketing plan

Partnership for Children’s Rights, NYC (pro bono)

Relaunched Web site: www.kidslaw.org

Created marketing/promotional collateral

Dinner’s in the Bag, CT

Founded online restaurant delivery business

Created brochures, print ads, and marketing collateral

Online Travel Writer via Elance.com

Authored travel articles for Web sites, such as CitySearch.com

Exact Sciences, www.exactsciences.com

Line-edited biomedical Web site on early cancer screening

Trusts & Estates Magazine, Primedia Publishing Group, NYC

Edited and researched articles on tax/estate law

Relocation Magazine, www.rismedia.com, CT

Produced feature articles for national real estate magazine

Treats4Pets.com, NYC

Prepared feature articles and catalog copy for consumer Web site

Emanuel Publishing Corp., NY

Edited and researched book-length treatise on Americans with Disability Act

New York University Medical School, NYC

Copyedited medical textbook on pediatric neurology

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EDUCATION

Fordham University School of Law, NYC, J.D. Degree (Evening Program)

Graduated in top half of class, 1998

Admitted to NYS Bar on July 28,1999

Barnard College, Columbia University, NYC, B.A. Degree

Majored in Women’s Studies/Sociology

3.78 GPA/Cum Laude, Department Honors, Distinction, Jane Gould Award

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