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Marketing Sales

Lansdale, PA, 19446
August 30, 2012

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Kimberly E. Raguza

*** ***** ****, ********, ** *9446



BD-PRO Marketing, Pittsburgh, PA

+Marketing Specialist, 6/2012-Present

•Research market demographics and compile reports based on unique surveys and interviews.

•Analyze and present results to create marketing personas for the purpose of better targeting company marketing efforts

+Communications Intern, 5/2011-8/2011

•Wrote news releases and blog posts in relation to current company projects

•Conducted research on the use of Google Ads, included writing ads, and utilizing SEO for 10 different companies

BCBG Max Azria

+Keyholder & Sales Generation Manager

•Set selling goals and coach associates on positive behaviors to impact business

•Manage book of clientele and meet sales goals of $275 per hour

•Train employees on how to create & maintain client relationships

WPXI, Cox Media Group Pittsburgh PA

+Web & Creative Services Intern, 1/2012-4/2012

•Wrote articles and blog posts for the entertainment section, one of the most popular sections on the WPXI website with 40,000 weekly views

•Produced original content including interviewing celebrities, taking photos, and operating video camera

•Assisted in filming of promotional commercials by managing talent, taking photos, and finding locations

Association of American Cancer Institutes, Pittsburgh PA

+Communications & Event Planning Intern, 8/2011-12/2011

•Summarized press releases and compile information for monthly E-newsletter sent to 95 premier medical centers

•Successfully Assisted in planning for annual conference of 200 people by contacting venues, organizing donations, and creating documents

•Researched nonprofit companies to obtain information relevant to grant writing

Axis of Awesome, Pittsburgh, PA

+Campus Marketing Representative

•Managed social media such as Facebook, Twitter, and Foursquare to create brand awareness

•Used creative marketing tactics such as giveaways, trivia, and promotional videos


Collegiate Panhellenic Association

+Vice President of Recruitment, 12/2010-12/2011

•Organization spokesperson for over 1,000 women which required public speeches, cooperation with the University, and

•Created and implemented campus-wide marketing plan with use of print ads, social media, and digital ads

•Overall was responsible for Pitt’s most successful recruitment, increasing size of Greek Life by 7.6%

Sigma Sigma Sigma Sorority, Beta Theta Chapter


University of Pittsburgh, B.A. 2012

Media and Professional Communications; Certificates: Corporate & Community Relations, German

Honors: Deans List

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