MARKETING AND SALES MANAGER
Highly talented, versatile, and accomplished professional, equipped with progressive years of marketing, sales, and business development experience. Possess solid reputation in developing and implementing strategic marketing and sales plans, along with applying consultative marketing techniques to achieve solid business results. Exemplify remarkable ability in identifying and addressing needs of people of diverse cultures and organizational background through complex innovative solutions. Display proven effectiveness to multitask in a fiercely competitive, fast-paced, and stressful situation.
Extensively traveled and knowledgeable of various social, political, and geographical fronts; highly capable of consulting with new prospects and customers to create immediate comfort level
Recognized at every step of career for demonstrating positive attitude and admirable work ethic as well as maintaining the highest professional standards
Adept at communicating business principles to all levels of personnel to facilitate change and initiate turnaround
Able to identify market opportunities, establish rapport with clients, and negotiate sales terms
Expert in cultivating and maintaining relationships with Fortune 500 companies
Armed with outstanding record of analyzing complex situations, identifying needs, initiating people-oriented and cost-effective solutions, and improving overall customer satisfaction
FUNCTIONAL STRENGTHS
Competitive Market Research and Analysis Sales Action Plans and Forecasting
Business Management and Operations Extensive Product Knowledge
Consultative and Solutions Selling Budget Control and Implementation
Unique Prospecting and Closing Techniques Events/Campaigns Planning
Problem Resolution and Decision Making Customer Service and Relations
Customer Needs Assessment Presentation and Public Speaking
Technical Skills: Paragon MLS, RealFast Forms, Microsoft Office Outlook
CAREER OVERVIEW
MARKETING CAMPAIGNS AND PROMOTIONS
Organized and participated in on- and off-site marketing events, effective print and radio advertising campaigns, phone marketing, as well as persistent and timely follow-up that significantly improved community awareness
Developed and utilized various marketing themes and programs to attract buyers and sellers
SALES AND REVENUE OPTIMIZATION
Made major contributions in increasing new resident applications by 25% through the creation of preferred employers programs with local firms and referral reward programs for residents and others
Successfully increased property occupancy from 30% to 98% using fresh, creative marketing and sales programs, captivating personality, and closing skills in a record 18 months
Managed and coordinated amenity community sales, including new construction and re-sales of condominiums, single-family dwellings, and marina boat slips
Earned distinction as the sole salesperson with an annual sales volume of $450,000 to $850,000 as well as bankable networking techniques for working all departments within client companies
CUSTOMER AND INTERPERSONAL RELATIONS
Secured an open line of communication with current residents and families for satisfaction and referrals
Responded to client needs for upscale, extraordinary promotional programs and gifts not addressed by larger agencies
Identified customer’s needs using refined listening/probing skills thus functioning as clients program and event ambassador extraordinaire for unique and creative designs
BUSINESS ADMINISTRATION
Rendered efficient service in consistently identifying new pools of potential residents and influencers
Gained recognition as a creative gift designer in specialty advertising for Fortune 500 to mid-sized companies, as well as for professional associations
Utilized creative and sharp techniques in defusing the “gate keepers” to reach target buyers, including doctors, pharmacists, and nurses
LEADERSHIP AND DEVELOPMENT
Provided hands-on direction in implementing and training staff on sales and marketing strategies for nine multifamily communities to increase occupancy and resident retention
Facilitated training and supervised employees, including sales assistants and bookkeepers in all features of promotional advertising, from market research to customer relations
Displayed unsurpassed dedication to service and was chosen among peers to render keen oversight to territories, including major teaching institutions and hospitals, such as UNC, Duke, Emory, and GradyHospital teaching institutions
CAREER PATH
SHADS LANDING, SENIOR RETIREMENT COMMUNITY Charlotte, NC
Community Sales Leader 2009 Present
DRUCKER & FALK, LLC Charlotte, NC
Marketing Manager: Property Management 2009
PIRATE’S COVE REALTY Manteo, NC
Broker 2006 2008
JAZMINES, INC. Raleigh, NC
President and Sales and Marketing Director 1988 2005
STUART & KEY PHARMACEUTICALS NC and GA
Hospital Sales Representative 1980 1986
EDUCATION AND OTHER CREDENTIALS
Bachelor of Science in Dental Hygiene
THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL Chapel Hill, NC
Continuing Education, MARKETING & SALES INSTITUTE, INC.
North Carolina Licensed Real Estate Broker NC License No. 237362
AFFILIATIONS AND ACTIVITIES
Charlotte Chamber of Commerce The Mint Museum of Art
North Carolina Association of Realtors The Bechtler Museum of Art
Wine Divas of Charlotte The Levine Museum of the South
St. Peter’s Catholic Church Daniel Stowe Botanical Gardens