Marketing Years Experience

SHERYL W. SARGENT

713-***-**** ******.*.*******@*****.***

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OBJECTIVE

Recent Honors Graduate from University with 3+ years of Marketing Communications and Public Relations experience in an agency and small business, seeking to advance career in a large organization with a role in communications and project management.

EXPERIENCE

Freelance Writer & Marketing Consultant November- Present

• Proofread various articles for a variety of projects and mediums including web and print

• Proofread Mastery level dissertations

• Create blog articles

• Develop business plans and marketing strategies for various start-up companies and events

• Create collateral for local events

JCP Consulting, LLC.

Writer January 2012 – Present

• Develop a biographic screenplay for founder of the company

• Conduct fact finding interviews with key players in the life of the founder

• Travel to events relevant to the production/creation of the biography

The Marion Group, LLC.

Marketing Communications Specialist & Technical Writer August 2010 – November 2011

• Coordinate projects for various client events (e.g. photo shoots)

• Conduct fact-finding interviews via phone conference and/or in person

• Act as the liaison between account directors and clients concerning project details

• Research and analyze multiple elements to help create optimal marketing collateral

• Consult with marketing team about their progress, and compile weekly reports

• Assist in developing social media strategies for firm and clients

• Develop original copy for website, brochures, professional blogs and various forms of advertisement

• Condense existing text for mobile websites and brochures

• Edit department copy for publishing

• Perform SEO for client websites

• Create and publish monthly internet marketing reports

• Initialize and manage PPC campaigns

• Complete administrative tasks and other duties as assigned

Nostalgia, Hair Styling

Public Relations & Marketing Agent April 2007 – August 2009

• Research, analyze and develop best means to reach a targeted demographic

• Develop marketing strategies/tactics to improve business and client relations

• Build company brand, personality and loyalty

• Develop original copy for website and various advertisements

• Engage face-to-face with potential and existing clientele to promote client acquisition/retention

• Respond to client inquiries about promotions, upcoming events and the business in general

QUALIFICATIONS

• Coordinate and manage projects from conception to completion

• 1+ years experience with SEO and PPC ads

• Experience with sit structure and navigation

• Knowledgeable of CMS, including Wordpress, Adobe Contribute, Expression Engine and ADXStudio

• Write professional copy for print and web

• Research and validate sources to create stronger copy

• Proficient in the Microsoft suite including Word, Excel, Publisher and Power Point

• Proficient in Internet Explorer, Firefox and Google Chrome.

• Versed in AP, MLA and Chicago Style of writing

• Excellent communication skills, written and verbal

• Multi-tasking and detailed oriented

• Able to self-manage and as well as be a team player

EDUCATION

University of Houston, Main Campus May 2010

• B.B.A. Marketing, Cum Laude

References available upon request. Writing samples available upon request or visit www.anywords.weebly.com

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