Marketing Account Executive

Yu-Chien Tang

**** ******** **, ********, **, ***44 Phone: 443-***-**** Email: ***********@*****.***

Experienced Marketing Specialist

Strong ability to conceive and implement strategic marketing plans to identify new market opportunities, initiate product and service introductions and negotiate strategic partnership to drive market expansion and revenue growth. Fast learner and hard worker with a keen eye for detail and strong command of marketing research and graphic design techniques. Be able to meet deadlines and work as a team player

KEY SKILLS

Marketing Skills:

Marketing Strategy Development

Qualitative Marketing Research

Channel & Distribution Design

Quantitative Marketing Research

Competitor Analysis

Search Engine Marketing

Search Engine Optimization

Event Planning

Photo-manipulation and Graphic Design

Social Media

Sales and Marketing Material Support

SOFTWARE:

Microsoft Office 2011 ( Word, Excel, Powerpoint )

Photoshop CS4/ CS5

Google AdWords

SQL Server 2008

Access

Visio

WORK EXPERIENCE

Self Employed

Jan 2011 – Present

-- Individual Marketing Consultant

Develop and Coordinate Graphics

Write, Publish and Maintain Client's Content on Social Media ( Facebook, Twitter & Blogs)

Responsible for Creating, Designing Marketing Materials

Relational Database Management & Data Manipulation (SQL)

Measure Product Performance & Analyze Customer

Walsin Lihwa Corporation

Mar. 2009 - June 2009

-- Market Researcher ( Intern )

Evaluate the Market of Titanium Alloy

Design Marketing Strategies and Provide Recommendations of Existing Marketing Channels

Responsible for Competitor Analysis & Graphic Design

Envision Agent Center

Oct. 2008 - Mar. 2009

-- Assistant Consultant

Develop Online Marketing Plan ( Marketing Strategies, Timetable, Promotions and Events )

Provide Consulting Services to Clients & Close Out the Application Processes

Assist the Daily Operations of the Company ( Consultants' Scheduling, Event Coordinating & Workshop Planning )

International Computer Convention

Jan. 2008 – Dec, 2008

-- Account Executive & Receptionist

Inspire the Customers by Making Connections and Demonstrating Products and Techniques to Create a Lasting Positive Impression of Company

Build Customer Relationship and Loyalty

EDUCATION

Master of Science in Marketing ( MSM ) -- Johns Hopkins University , May 2011

GPA: 3.7/4

Key Courses: Market Research, Customer-driven Marketing, Customer Relationship Management,

Integrated Marketing Communications, Financial Analysis of Marketing Decisions

Bachelor of Business, Banking & Finance -- Tamkang University , June 2008

GPA: 3.8/4

Key Courses: Finance and Capital Markets, Financial Analysis Modeling, Investment and Portfolio Analysis

Derivatives, Statistical Analysis, Macro-economy, Micro-economy, Decision Making

LANGUAGES

English -- Professional Working Proficiency

Chinese -- Native

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