Senior Marketing Professional

DANIEL A. GRIFFIN

Home: 503-***-****, Cell: 971-***-****, Fax: 503-***-****, E-mail: ********@**.*** www.linkedin.com/in/griffindaniel

PROFILE

Versatile, results-oriented senior business professional with extensive experience in brand management, marketing, media, sales and client relations. Decisive leader of teams that set strategic vision for various large-scale accounts. Proven ability to orchestrate multi-function activities and bring to closure successful strategies for growth and profitability. MA and BA degrees.

KEY AREAS OF EXPERTISE

Brand Marketing

Media Implementation

Sales & Profits Improvement

Program & Project Management

Business Development

Account Relations

PROFESSIONAL EXPERIENCE

NIKE, INC – BEAVERTON, OREGON 2006 – 2009

ACCOUNT BRAND MANAGER

Managed marketing relationships for Nike's largest account including: Foot Locker,

Footaction, Kids Foot Locker and House of Hoops.

•Directed all media for accounts including: TV, digital, national print and instore.

•Launched and sustained all marketing efforts for the "House of Hoops" in Harlem,

Los Angeles and Chicago; Nike’s first basketball concept store.

•Developed targeted marketing programs that engage the Harlem, Los Angeles and Chicago communities.

•Managed multi-million dollar marketing development budget.

Account Brand Manager for Champs, Footaction, and House of Hoops.

- Developed marketing strategies that integrated customized programming that aligned with the category’s direction.

- Manage all marketing media including TV, Print, and instore.

Account Program Manager for Foot Locker, Footaction and Kids Foot Locker.

- Directed all print, digital and instore communication for the divisions.

- Developed integrated instore marketing campaigns showcasing Footwear, Apparel and Equipment.

ADIDAS AMERICA – PORTLAND, OREGON 2003 – 2006

ACCOUNT MARKETING MANAGER

Managed marketing relationships for all divisions of the Foot Locker Inc. account.

• Created integrated marketing plans to promote Brand and assist in maximizing

sell-through opportunities for Footwear, Apparel and Equipment.

• Utilized sales tools to forecast marketing development funds implementation and

evaluate ROI on marketing programs.

Account Marketing Manager for 6 Regional Sporting Goods Accounts.

-Managed successful sales associate contests as part of a fully integrated Back to School

campaign, ultimately increasing sales 25%.

-Developed strong corporate working relationships with internal and external stake holders.

OREGON LOTTERY – SALEM, OREGON 2002 – 2003

CORPORATE ACCOUNT REPRESENTATIVE

Managed sales and retailer relationships statewide for the Oregon Lottery.

•Developed business plans identifying new sales and merchandising opportunities.

•Presented business reviews quarterly to corporate accounts.

•Created targeted reports to reflect sales activity of Lottery products assigned by market segment.

•Developed and implemented employee and consumer sales promotions.

Special Projects Coordinator

- Organized statewide sales meetings, retailer forums and trade-shows to broaden communication between sales force and retailers/ customers.

- Represented the sales account managers as a liaison, working closely with

marketing and advertising department.

- Worked directly with advertising agencies on various facets of media.

- Extensive forecasting duties for budgetary constraints, operating under

Oregon State government policies.

UNIVERSITY OF SOUTHERN CALIFORNIA – LOS ANGELES, CALIFORNIA 2000 – 2002

ATHLETIC OPERATIONS MANAGER

Operations coordinator for the Athletic department; handled the marketing,

promotions, fundraising, advertising and accounting for various sports teams.

•Developed and retained relationships with donors, vendors and fans.

•Coordinated major fundraising events, raising over $550,000 a year.

•Managed funds to support the athletic team’s daily operational expenses and their tournament travel schedules.

7-ELEVEN INC. - BREA, CALIFORNIA 1997 – 2000

FIELD MARKING CONSULTANT /MARKETING MANAGER

Corporate business partner with franchisees of 7-Eleven convenience stores.

•Account Manager for a subgroup of 10 stores that grossed over $11 million in sales yearly.

•Developed merchandising schemes and individual advertising plans to promote sales in stores.

•Assisted franchisee/ owners in their accounting procedures, as well as advise in various customer related, business and legal decisions.

•Developed a marketing plan for a group of franchisee stores with sales down 5% and income down 10% that increased sales 20% and net income 15%.

•Created a checklist of key items and forecasting method (F+M-I=O) to help stores properly forecast for large community and national events, which increased store sales.

EDUCATION

MASTERS DEGREE, ATHLETIC ADMINISTRATION - Idaho State University, Pocatello, Idaho

BACHELORS DEGREE, COMMUNICATIONS: Public Relations/Advertising - Idaho State University, Pocatello, Idaho

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