PROFILE
Innovative sales, marketing and management professional with over 20 years of experience and a track record of success. Excel in traditional and online marketing activities. Diverse background in marketing, manufacturing, foodservice and healthcare.
ACHIEVEMENTS
• Strong and varied background of management experience
• Have demonstrated ability to Increase same store sales more than 10%
• Has set numerous sales and sales increase records
• Promoted four times within six years
PROFESSIONAL EXPERIENCE
Children’s Care Hospital & School, Director of Marketing
2007 to 2010 Sioux Falls, SD
Designed/established Marketing department and provided strategic plan incorporating mix of traditional and online methods. Directed website implementation, social media practices and communications. Coordinated events and special projects as needed. Created video content and informative content for Board members.
Sanford Clinic, Director of Marketing
2005 to 2007 Sioux Falls, SD
Responsible for the strategic planning and marketing of new and existing physicians, new facilities and procedures to external and internal audiences. Worked with administration, physician base and clinical staff to increase physician referrals and business through conceptualization, planning and execution of organizational goals.
Granite City Food & Brewery, Front of the House Manager
2003 to 2005 Sioux Falls, SD
Supervised front-of-the-house operations for a high volume restaurant with staff of 75+. Directed customer service levels, food quality levels and supervised two bar operations. Additional tasks involved server hiring, training and scheduling, liquor ordering as well as future sales and strategic planning.
One on One Personal Training, Owner/Operator
2002 to 2003 Brandon, SD
Created and operated personal training business that instructed and demonstrated enhanced nutrition and exercises. Developed customized meal plans and workout programs to provide a comprehensive tranformation for our clients.
ORION FOOD SYSTEMS INTERNATIONAL, INC. 1996 - 2002
Director of Field Marketing
Directed and implemented national and local marketing activities for franchised locations. Guided strategic planning, media purchasing, and product sourcing; identified market trends, demographic forecasts, and reviewed consumer patterns.
National Brand Manager
Duties included the promotional planning, product conceptualization and strategic planning for over 1,100 franchised locations. Managed product sourcing and costing, test marketing and research; led media purchasing/planning.
Assistant National Brand Manager
Assisted the National Brand Manager in all aspects. Worked with new products and test markets, developed system procedures for promotions and products, sample tested source products, and worked with franchisees as well as internal staff to discern future opportunities.
District Marketing Manager
Worked with staff to analyze profit potential and sales opportunities within a four state region. Trained on relationship development with franchisees and led special marketing projects.
DeWolff, Boberg & Associates, Manufacturing Consultant
1995-1996 Kansas City, MO
Reviewed national manufacturing firms operational practices and led executive teams through change management techniques to enhance productivity and profitability.
EDUCATION
Obtained a Bachelor of Science Degree in Hotel & Restaurant Management from the University of Missouri-Columbia.