Marketing/Sales Summary

Devise million-dollar strategic marketing plan and allocate budget

Facilitate new product launch

Write and present an extensive number of sales proposals

Professional Credentials

Fluent in Microsoft Word, Excel, PowerPoint, and Publisher

Raddon Financial Software, Integrator 8

Situational Leadership Course (The Staver Group): 2007, 2008

Business Development Situations (BDS) Training: 2004

Sales Leadership Situations (SLS) Training: 2006, 2007, 2008

Radio Marketing Master Certificate (Radio Advertising Bureau): 1999

Employment

2007-2008 Marketing Manager, Consumers Credit Union

Manage ten new targeted direct marketing campaigns monthly

Increase deposits over $250K using internet only

Negotiate contracts with vendors

Analyze promotions and make recommendations to Senior Management

Research market movement to facilitate new product growth

Create internal/external promotions to enhance member experience

Optimize all avenues for low or no cost marketing materials

Explore community events for opportunities to showcase the brand

Introduce voice messaging and internet blogs to communicate marketing plans

2005-2007 Office Manager, Consumers Credit Union

Increase office deposits and loans to $18 million in an office without teller services

Grow business deposit and loan relationships by $8 million

Individual Loan/Equity Portfolio: $1 million / Commercial Portfolio: $2.82 million

Coach direct reports for success in goal achievement

Cross sell products and services to increase deposit and loan growth

2004 Teller/Loan Officer

Strive to enhance member experience

Grow individual loan portfolio to $300K

Enhance team synergy by bringing enthusiasm and energy into the group

2002 Assistant Sales Manager, Cumulus Broadcasting (RKR-KFR-KMI)

Increase monthly sales from $50K to $75K

Develop a sales strategy to maximize AM radio inventory

Implement accountability logs to assist with sales manager record keeping

Train new account executives to sell results-oriented radio advertising

1996-2002 Senior Account Executive, Cumulus Broadcasting (RKR-KMI)

Increase monthly sales from $25K to $50K

Coordinate six major promotions for Anheuser Busch

Develop MS PowerPoint return-on-investment proposal for department use

Education

Bachelor of Business Administration: Marketing ~ August 1996

Davenport University, Kalamazoo, Michigan

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