Marketing Manager
Resume:
Jennifer L. Searles
Melbourne, FL 32940
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PROFESSIONAL OBJECTIVE
Dedicated and enthusiastic business executive seeking a marketing management position.
PROFESSIONAL SKILLS
• Passion, integrity and professionalism
• Excellent verbal and written communication skills
• Ability to think creatively, problem solve and manage conflict
• Strong interpersonal skills – a “people person” who enjoys working with others
• Self-motivated and proactive, with the ability to work under pressure to meet multiple deadlines
• Excellent organizational skills and ability to multitask
• Strong work ethic, inventive, with ability to work independently
• Knowledge of Social Media
• Software-Microsoft Word, Excel, PowerPoint, Outlook, Publisher, Photoshop CS4, Illustrator
PROFESSIONAL EXPERIENCE
Marketing Manager December 2011-July 2012
The Clevens Center for Facial Cosmetic Surgery, Melbourne, FL
• Responsible for the direction and management of all internal and external marketing duties
• Development and ongoing implementation of the practice marketing plan
• Development and monthly analysis of the practice marketing budget
• Coordination of ad creation and deadlines for over a dozen monthly print and online publications
• Management of referral based marketing programs
• Responsible for field based marketing outreach
• Organization, implementation and evaluation of all internal and external events
• Responsible for social media platforms to include the successful development of an Apple Application
• Website and E-Blast monitoring and management
• Press Release creation and distribution
• Implementation and maintenance of internal patient review program
• Collateral creation and distribution of monthly product specials and promotions
• Management and negotiation of vendors and contracts
• Daily interaction with patients, providers and clinical staff
Owner / Lead Event Consultant Apr 2009-October 2011
Social Butterfly Events, LLC, Scott Depot, WV
• Responsible for planning events, meetings and parties from conception to completion
Marketing / Business Development Jan 2007-Apr 2009
Ewing Construction Co., Inc. Corpus Christi, TX
• Provided consistent direction and leadership in the execution of business development activities
• Maintained a strong business network for reliable sources of information for new construction opportunities through the development of strategic relationships with architects, developers and owners
• Scheduled meetings with new, existing and past clients to uncover opportunities
• Facilitated development of successful proposals and managed the status of all proposals
• Led the proposal and presentation creation process and coordinated responses to Request for Qualifications/Request for Proposals by working with various team members to gather necessary information
• Oversaw proposal development activities, including writing, graphics and production, with input from multiple contributors
• Prepared our team for the interview phase through presentation rehearsals
• Planned and executed all client hospitality events and meetings
• Completed internal monthly marketing and business development newsletter articles
• Created and distributed event invitations, flyers, mailings and company ads
• Executed internal company events and sponsorships
• Managed state licensing duties, keeping the company qualified to do business in seven states
• Assembled contractors qualification packages to send to potential clients
• Coordinated, planed and attended industry specific trade shows
• Helped design, develop and execute a brand new $16,000 exhibit booth used for trade shows and business development opportunities
• Assisted in writing the Ewing Construction Co., Inc. Marketing Plan
Campaign Manager Jan 2007-May 2007
Dr. Mike McCutchon Campaign, City Council, District 4, Corpus Christi, TX
• Served as treasurer collecting, managing and tracking funds, and completing all campaign financial reports
• Ordered and managed inventory of all campaign promotional materials
• Planned and organized all campaign fundraisers resulting in $60,000 in contributions
• Designed ads, postcards, flyers and other promotional materials reaching over 9,000 recipients in the district
• Scheduled, attended and moderated all steering committee meetings
• Maintained contribution, volunteer, broadcast e-mail and direct mailing databases
• Executed all advertising and broadcasting scheduling
• Coordinated all changes to the campaign website
• Tracked and managed all political signs and locations
• Supervised and led a successful team of campaign volunteers
• Helped the candidate win the position of City Council, District 4 in the city of Corpus Christi, TX
Marketing Coordinator May 2004-May 2006
Shady Grove Fertility Reproductive Science Center, Rockville, MD
• Managed and coordinated administrative and creative duties for internal communications
• Managed external marketing projects; such as direct and broadcast mailings, and maintained logs and databases for media, web URLS, yellow pages, and Patient satisfaction surveys
• Helped design, produce, distribute and manage the inventory of marketing materials such as brochures, newsletters, postcards and flyers
• Provided sales team support to the Marketing Director and three Practice Liaisons
• Sole Creator and managing editor for quarterly company newsletters
• Coordinated and facilitated all marketing webcasts
• Managed evening lectures for patients including registrations, presentations, handouts and facility set-up
• Interfaced with consultants in graphic design, printing, mail houses, and advertising
• Interacted with all levels of the organization and outside vendors to ensure completion of projects on time and on budget
Executive Assistant to the CEO May 2004-May 2006
Shady Grove Fertility Reproductive Science Center, Rockville, MD
• Provided Executive level support to include managing daily calendar activities, email and phone messages of the CEO
• Scheduled and maintained appointments, meetings, and travel itineraries
• Coordinated daily operations and handled office tasks such as correspondence, supervisor minutes, shipping, file management and database administration
• Handled confidential material and information on a daily basis
EDUCATION
Bachelor of Science, Marketing Jan 2000-May 2004
Frostburg State University, Frostburg, MD
MEMBERSHIPS / PROFESSIONAL AFFILLIATIONS
• Alumni – Alpha Sigma Tau Sorority
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