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Marketing Manager

Melbourne, FL, 32940
$55,000 +
August 29, 2012

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Jennifer L. Searles

*** ******** *****

Melbourne, FL 32940



Dedicated and enthusiastic business executive seeking a marketing management position.


• Passion, integrity and professionalism

• Excellent verbal and written communication skills

• Ability to think creatively, problem solve and manage conflict

• Strong interpersonal skills – a “people person” who enjoys working with others

• Self-motivated and proactive, with the ability to work under pressure to meet multiple deadlines

• Excellent organizational skills and ability to multitask

• Strong work ethic, inventive, with ability to work independently

• Knowledge of Social Media

• Software-Microsoft Word, Excel, PowerPoint, Outlook, Publisher, Photoshop CS4, Illustrator


Marketing Manager December 2011-July 2012

The Clevens Center for Facial Cosmetic Surgery, Melbourne, FL

• Responsible for the direction and management of all internal and external marketing duties

• Development and ongoing implementation of the practice marketing plan

• Development and monthly analysis of the practice marketing budget

• Coordination of ad creation and deadlines for over a dozen monthly print and online publications

• Management of referral based marketing programs

• Responsible for field based marketing outreach

• Organization, implementation and evaluation of all internal and external events

• Responsible for social media platforms to include the successful development of an Apple Application

• Website and E-Blast monitoring and management

• Press Release creation and distribution

• Implementation and maintenance of internal patient review program

• Collateral creation and distribution of monthly product specials and promotions

• Management and negotiation of vendors and contracts

• Daily interaction with patients, providers and clinical staff

Owner / Lead Event Consultant Apr 2009-October 2011

Social Butterfly Events, LLC, Scott Depot, WV

• Responsible for planning events, meetings and parties from conception to completion

Marketing / Business Development Jan 2007-Apr 2009

Ewing Construction Co., Inc. Corpus Christi, TX

• Provided consistent direction and leadership in the execution of business development activities

• Maintained a strong business network for reliable sources of information for new construction opportunities through the development of strategic relationships with architects, developers and owners

• Scheduled meetings with new, existing and past clients to uncover opportunities

• Facilitated development of successful proposals and managed the status of all proposals

• Led the proposal and presentation creation process and coordinated responses to Request for Qualifications/Request for Proposals by working with various team members to gather necessary information

• Oversaw proposal development activities, including writing, graphics and production, with input from multiple contributors

• Prepared our team for the interview phase through presentation rehearsals

• Planned and executed all client hospitality events and meetings

• Completed internal monthly marketing and business development newsletter articles

• Created and distributed event invitations, flyers, mailings and company ads

• Executed internal company events and sponsorships

• Managed state licensing duties, keeping the company qualified to do business in seven states

• Assembled contractors qualification packages to send to potential clients

• Coordinated, planed and attended industry specific trade shows

• Helped design, develop and execute a brand new $16,000 exhibit booth used for trade shows and business development opportunities

• Assisted in writing the Ewing Construction Co., Inc. Marketing Plan

Campaign Manager Jan 2007-May 2007

Dr. Mike McCutchon Campaign, City Council, District 4, Corpus Christi, TX

• Served as treasurer collecting, managing and tracking funds, and completing all campaign financial reports

• Ordered and managed inventory of all campaign promotional materials

• Planned and organized all campaign fundraisers resulting in $60,000 in contributions

• Designed ads, postcards, flyers and other promotional materials reaching over 9,000 recipients in the district

• Scheduled, attended and moderated all steering committee meetings

• Maintained contribution, volunteer, broadcast e-mail and direct mailing databases

• Executed all advertising and broadcasting scheduling

• Coordinated all changes to the campaign website

• Tracked and managed all political signs and locations

• Supervised and led a successful team of campaign volunteers

• Helped the candidate win the position of City Council, District 4 in the city of Corpus Christi, TX

Marketing Coordinator May 2004-May 2006

Shady Grove Fertility Reproductive Science Center, Rockville, MD

• Managed and coordinated administrative and creative duties for internal communications

• Managed external marketing projects; such as direct and broadcast mailings, and maintained logs and databases for media, web URLS, yellow pages, and Patient satisfaction surveys

• Helped design, produce, distribute and manage the inventory of marketing materials such as brochures, newsletters, postcards and flyers

• Provided sales team support to the Marketing Director and three Practice Liaisons

• Sole Creator and managing editor for quarterly company newsletters

• Coordinated and facilitated all marketing webcasts

• Managed evening lectures for patients including registrations, presentations, handouts and facility set-up

• Interfaced with consultants in graphic design, printing, mail houses, and advertising

• Interacted with all levels of the organization and outside vendors to ensure completion of projects on time and on budget

Executive Assistant to the CEO May 2004-May 2006

Shady Grove Fertility Reproductive Science Center, Rockville, MD

• Provided Executive level support to include managing daily calendar activities, email and phone messages of the CEO

• Scheduled and maintained appointments, meetings, and travel itineraries

• Coordinated daily operations and handled office tasks such as correspondence, supervisor minutes, shipping, file management and database administration

• Handled confidential material and information on a daily basis


Bachelor of Science, Marketing Jan 2000-May 2004

Frostburg State University, Frostburg, MD


• Alumni – Alpha Sigma Tau Sorority

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