Marketing Manager

Marc Ziccardi

** ************ **** ******, ** ***71 Phone: 973-***-**** *********@*****.***

Senior Marketing Manager

Enterprising marketing professional with 15 years of experience in interactive marketing and advertising across diverse industries serving both B2B/B2C market segments.

Extensive knowledge of all aspects of e-Marketing, including: e-mail campaigns, search engine marketing (including large-scale Google pay-per-click campaigns), search engine optimization, website & content development, online advertising, social influence marketing, e-commerce/customer marketing and emerging online media.

Expert in the technical, conceptual and content development of websites and promotional campaigns. Proven ability to drive customer traffic, generate leads, increase conversions and execute successful product launches.

Respected leader of creative teams, multi-media divisions and corporate communications departments. Ability to conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand awareness while driving sales.

Skills

Lead Generation

Marketing Strategies & Campaigns

E-mail Marketing

New Product/Market Launches

Product Positioning & Branding

Web Analytics & Reporting Copywriting

E-commerce Optimization

Website Optimization & Blogging

Web, Video & Print Content Development

Creative Team & Vendor Management

Cause Related & Social Marketing

Achievements

Strategically Increased Average Monthly Website Traffic 86.5% YOY.

Negotiated over $1 million dollars in value added advertising through sponsorship agreement. Increased E-mail Sales Growth by 375% YOY.

Professional Experience

PNY TECHNOLOGIES – Parsippany, NJ

Leading global manufacturer of cutting-edge computer electronics.

Digital Marketing & Partnership Manager, (Contract Compliance Manager) 10/2007 to Present

Responsibilities include:

• Responsible for all digital marketing efforts: e-mail marketing, SEO management, Google Adwords campaigns, writes and manages company blog page, and website content development including web video production.

• Manages the development and execution of e-mail marketing campaigns, e-tail copywriting, web banners, collateral and consumer packaging to completion in accordance with the appropriate timeline while ensuring actual costs to budget.

• Implements initiatives that focus on increased product exposure and profitability; creates promotions to expand reach of B2B business relationships, awareness of brand equity while reducing emphasis on price to achieve maximum profitability.

• Involved with strategic marketing planning including: online, print, website development/maintenance, event/tradeshow planning, as well as coordination with product managers for product launches with lines exceeding 10 million units with over $95 million in sales annually.

• Provides PNY management with monthly partnership and website performance reports.

• Performs all tasks involved in support of business relationship including: product logistics, monthly travel to partner events, on-site partner meetings and tradeshows.

• Serves as chief business liaison between corporate sponsored partners, and is responsible for managing all aspects of existing licensing/sponsorship contracts. Partners include: National Geographic Society, New Jersey Nets, and The White House News Photographers Association.

POSNER ADVERTISING – New York, NY

Full-service advertising, marketing and PR agency.

Senior Interactive Account Manager, 5/2007 to 10/2007

Responsibilities included:

• Overseeing strategic interactive marketing efforts strategies with web site development, online banners, e-mail marketing, cost-per-click (SEM), search engine optimization (SEO), as well as tracking and reporting.

• Managed large cross functional teams; ensuring quality of final deliverables.

• Maintained day-to-day client activity; including project budget and timelines while building strong client relationships to proactively grow existing business.

• Budget/resource planning, allocations and management to ensure profitability.

• Developed documentation, including sales proposals, creative briefs, project plans and website architecture and project requirements documentation.

TMP WORLDWIDE – New York, NY

Leading recruitment advertising, direct marketing and communications agency.

Account Director, 1/2007 to 5/2007

Senior Account Executive, 9/2004 to 1/2007

Responsibilities Included:

• Coordinated comprehensive marketing efforts (some accounts in excess of $3.5 million) via e-mail marketing, online lead generation, online banners, cost-per-click (SEM), search engine optimization (SEO), website development, collateral, print, direct mail, television, radio, and outdoor/transit; managed account management support staff.

• Worked hands-on with clients to develop, manage and execute advertising/marketing campaigns.

• Created integrated media plans, coordinating efforts with graphic design/interactive teams to ensure that brand guidelines and budget goals were consistently met.

• Wrote monthly online campaign analyses and performance summaries.

BERNARD HODES GROUP – New York, NY – San Diego, CA & Saddle Brook, NJ Offices

Global advertising agency specializing in corporate recruitment and human resources communications.

Account Supervisor & Account Executive 1/2003 – 11/2003

Advanced through a series of promotions in three office locations from entry-level to highest level account management position, culminating in oversight of group account management team.

Responsibilities Included:

• Managed client activity/revenue growth; development of promotion/co-marketing objectives, strategies & tactics, client management, training & development, budget management, communication strategy/creative development, and legal compliance.

• Promoted proprietary digital HR solutions to existing and potential clients.

• Created monthly media plans; media buying with numerous vendors including radio & television, wrote/proofed copy for all aspects of preparing proposals and presentations.

• Maintained strong client relations by providing strategic input and proactively managing day-to-day business.

Account Coordinator & Senior Account Coordinator 3/1997 – 4/2001

• Provided client service assistance to multiple clients in the recruitment advertising industry.

• Acted as a liaison with clients on a tactical level to gather assets for projects, gain approvals, etc.

• Handled daily client contact, assisted a Vice President, performed Internet research, up-sold agency services to clients, wrote/proofread ad copy and placed print/online ads.

Education

WILLIAM PATERSON UNIVERSITY– Wayne, NJ

Bachelor of Arts 1996

Major: English (Writing Concentration) l Minor: Journalism

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