Sales & Operations Manager

SENIOR SALES MANAGER

CLIENT RELATIONS MANAGEMENT ~ BUSINESS DEVELOPMENT ~ ACCOUNT MANAGEMENT

Award-winning, results-driven, engaging sales professional with a 20+ year track record of achievement and demonstrated success in delivering the highest standards of professional excellence while generating superior sales results and providing creative leadership in highly competitive environments. Inventive problem solver and strategist with proven ability to drive revenue growth, resolve conflicts, improve morale and consistently exceed profit goals. Exceptional mentor and team leader with innate abilities to build top-performing sales teams.

CORE COMPETENCIES

• Sales/Marketing Management • Consumer & Community Affairs • Client Relations Management

• Business Development

• Training & Development

• Regional/Territorial Strategic Planning

• Strategic Partnership Development

• Overhead/Inventory Reduction

• Team Leadership & Mentoring

• Sales Forecasting • Public Relations/Marketing

• Sales Development Programs

• Quality Customer Service

• Negotiation Skills

CAREER ACCOMPLISHMENTS

• Spearheaded successful wine program for national food broker resulting in generation of 400+ new accounts and 80+ new wine lists during first year of implementation.

• Slashed inventory liability for close-out stock by 60% through successful sales campaigns.

• Led diverse sales team throughout all phases of sales cycle to achieve strategic and tactical sales goals, resulting in 15% increase in market share.

• Used exceptional training and mentoring skills to educate sales force in successful selling techniques, resulting in the team earning subsequent promotions while under my leadership.

• Propelled sales by 35%+ within first month by enhancing employee wine knowledge through continuous training and development.

PROFESSIONAL EXPERIENCE

South Bay Appliance Co., Inc., Gardena, CA 2005-Present

A $3 million full service Appliance Company that services Los Angeles South Bay communities, and North/South Long Beach.

Sales Manager

Direct, manage and lead account management team in vendor relations and promotion of appliances to various property management companies and contractors. Directly liaise with upper management to assess and monitor sales team performances. Consistently strive to generate bottom-line results, improve account base and cultivate optimal relations while representing company. Evaluate client bases and continually strive to increase sales and remodeling projects.

Conceptualized, planned and negotiated a meaningful sales incentive program with high profile clients Frigidaire and Electrolux.

South Bay Appliance Co. continued…

Cultivated and developed sales goals in accordance with business objectives by assessing client needs, subsequently growing sales by 20% within first year.

Home Appliance Company, Huntington Beach/Fountain Valley, CA 2002-2005

A $10 million full service Appliance Company featuring major brands and discounted factory seconds.

Sales Representative

Managed high-profile client base of commercial and retail customer accounts. Accountable for client relations, customer accounts, industry analysis and new customer prospecting. Showcased superior market cognizance with proactive business sense, gaining reputation as a skilled analyst, adept in generating complex reports, synthesizing and presenting data.

Attained status as top producer in extended warranty sales.

Maintained responsiveness goals for organizational objectives and customer needs while managing strategic relationships to leverage significant business opportunities.

Harvest Wines Inc., Sonoma, CA 1998-2002

A $35 million private distributor of wines with annual revenue of ~ $1-$2.5 million.

Manager – Southern California

Regional management of wine sales for Southern California region requiring. Accountable for sales forecasting, resource management, budget control, account management and retention and product launch and development.

Recipient of 2001 Montes Wine Award as a Top 5 Producer.

Sold 800 cases of Australian wine to California based client within 3 months, resulting in improved brand assortment with increased competitive pricing.

Normark and Associates, Culver City, CA 1993-1998

A private food broker with $25M in annual sales, representing clients such as Danon Yogurt, Hebrew national products, Sara Lee.

Wine Sales Manager

Strategized business development, revenue generation, sales forecasting and analysis and client account management.

Developed and implemented intricate and strategic market development strategies by review and assessment of sales objectives and developing and retaining strong client base.

EDUCATION ~ PROFESSIONAL DEVELOPMENT

Bachelor of Science in Marketing, Woodbury University, Burbank, CA

Certificate of Completion, The Italian Institute for Foreign Trade

Professional Public Speaking, Toastmaster International

Basic Computers & Word Perfect, New Horizons Computer Learning Center

AWARDS ~ RECOGNITIO

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