Vice President

W. GEORGE ROBINSON

**** ******* ****** *: 604-***-****

Vancouver, B.C. V5K 2Y6 ****@*****.*** C: 604-***-****

STRATEGIC SALES EXECUTIVE

Specialist at reorganizing sales operations through practical strategic & tactical plans

Strategic Planning Business Development Growth Strategies

New Market Development Territory Management International Sales

P&L Management Lean Processes / Six Sigma Operations Leadership

Market Research Relationship Development Change Management

Cost Control Benchmarking / Metrics Team Leadership

Award-winning sales leader with an exemplary track record for driving breakthrough revenue growth in Canadian, U.S.,and International B2B markets. Strategic and tactical thinker with an entrepreneurial mindset credited with driving the initiatives that have strengthened corporate value, revitalized underperforming sales engines, and gained significant market advantages. Advanced strategic sales and market planning capabilities. Strong communications, negotiating, and closing skills.

Motivating leader known for the ability to hire, build, mentor, and coach sales teams to as much as a 50% increase in individual production. Combines sales leadership skills with an impressive background in Operations Leadership. Six-Sigma Certified. Proficient in MS Word, Excel, PowerPoint, Oracle CRM ACE, CRM 3, and SalesLogix.

Extensive international sales experience – U.S., Europe, Middle East

Turned around a stalled sales operations and increased revenue a full 85% within 12 months

As Regional Manager, tripled sales within 2 years, opened new vertical markets, and successfully penetrated lucrative Middle Eastern Oil and Gas markets

PROFESSIONAL EXPERIENCE

PALADIN SECURITY SYSTEMS 2010 – 2011

(Canada’s Largest Full Service Security Provider- Revenues in excess of $120m)

Vice President – Security Systems

• Designed and Implemented

o Standardized Commission Plans

o Sales Meetings (Weekly, Monthly and Quarterly)

o Directed and Created Standard RFP Documentation

o Started Sales Selling Skills Development Training (prospect, qualify, propose and close)

o Subsidized external sales training

• Responsible for the performance of Paladin Security Systems in its entirety. Moved the company from a small player to a recognized and #2 contender for major contracts and projects in Western Canada. Personally managed all large customers (>1m in revenue) at the Director, V and C Suite level.

TYCO INTERNATIONAL – SIMPLEXGRINNELL 2006 - 2010

(Global leader in Life Safety products and services. Revenues in excess of $2b)

District General Manager – BC & Yukon

• $32m P&L, 130 field & office staff

• Grew Operating Income (EBIT from 6% to 15.5%)

• Grew the service business YoY by 20% (High Margin Business)

• Current backlog is $3m ahead of forecast for fiscal FY10

• Drove sales increases YOY by no less than 10% while reduce sales cost by 3%

Regional Six Sigma Black Belt

Recruited as a high potential management candidate. Accountable for improving the Western Canadian & Alaskan Operating Income by 30% through implementation, mentoring and coaching the district general managers and associated management teams in implementing standardized business processes developed by the Operational Excellence and Six Sigma Teams.

• Recognized as developing best in class change management strategies and implementation plans for managed culture change – result = improved regional operating income

• Developed simple tools that created alignment and deeper understanding of business levers that cause significant improvement in cash flow, revenue & standard margin while strengthening employee morale and customer satisfaction

• Trained the Operational Excellence and Six Sigma teams in Emotional Intelligence and Change Management

MATRIKON, Vancouver, B.C.

(Leading global provider of technology products, services, and consulting. Ranked in the top 500 North American technology firms)

Regional Manager 2003 – 2006

Quickly promoted to Regional Manager to expand the Forestry & Mining vertical in a territory extending from B.C. and Alaska to St. Louis and Houston. Full accountability for driving and executing the strategy, with full P&L accountability. Manage 65 engineering, business development, and administrative staff.

• Credited with revitalizing an underperforming territory, tripling revenues within 2 years and bringing sales to represent 10% of the total company revenues

• Expanded international sales to exceed $4 million with new contracts signed in Belgium, Norway, Iran, Scotland, England, Ireland, France, Kuwait, and Dubai.

• Successfully penetrated the Iran Oil & Gas market – currently finalizing a $20 million contract, the largest single contract in the company’s history

• Awarded Group of the Year (2004) for excellence in Customer service an innovative solutions

• Awarded Customer Service Award (2005) sponsored by clients for outstanding customer service

• Awarded external client “WOW Award” for personal excellence and outstanding service

Branch Manager 2002 – 2003

Inherited a branch with no vision for growth and sales performance that had stalled at $2.2 million for the previous 3 years. Credited with defining the new vision, implementing the strategies, and opening the new verticals that nearly doubled revenues within 12 months.

• Increased revenues by 85% to exceed $4 million within one year

• Introduced a new 5-step business model incorporating performance metrics, project management, international sales and marketing strategies, and improved revenue generation per employee, and employee accountability

• Researched, targeted, and successfully entered the British Columbia Power & Utilities market (Nuclear side)

• Awarded the inaugural President Club Sales Team Award for exceptional sales performance

HONEYWELL – Aircraft Landing Systems (Formerly AlliedSignal), South Bend, IN

Operations Manager – Friction Material Department 2000 – 2002

Directed all day-to-day operations of a 24/7 carbon composite manufacturing facility responsible for generating US$250 million annually. Challenged to upgrade operations to improve productivity and low employee morale. Oversaw a staff of 80+ employees. Controlled a $45 million operating and $10 million capital projects budget.

• Increased productivity from 67% to 92% with zero additional capital investment through improved staffing and a series of Six-Sigma solutions

• Maintained production throughput despite a 20% reduction in direct and indirect labour

• Selected to the team representing Honeywell in the GE Merger Integration Team for energy management synergies – team forwarded recommendations to reduce energy costs by $250 million over a 5-year period

Project Manager & Controls Engineer 1999 – 2000

Key project management role coordinating critical facilities and production projects. Noteworthy projects include:

• Designed and implemented a new Production Data Management System that reduced manual input by 90%, facilitated improved root cause analyses, and reduced costs

Project Manager & Energy Management Manager (Contract) 1997 – 1999

Hired on contract to lead development of a number of Pollution Control / Energy Management projects. Noteworthy projects include:

• Developed and led the new Gas Turbine VOC Reduction program – oversaw the entire project lifecycle from engineering and design phases. Product generated $7.5 million in Phase I, $11.5 million in Phase II

• Developed a Carbon Vapour Deposition Furnace installation and decommissioning document that reduced equipment installation time by 35%

EDUCATION

Customer-Centric Selling 2006

How Winners Sell (David Stein) 2005

Professional Sales Management 2004

The Art of Leadership 2002

Six Sigma Certified 2000

Change Management 2001

Emotional Intelligence 1999

B.Sc., Electrical Engineering – Kennedy-Western University Ongoing

PUBLIC SPEAKING & COMMUNICATIONS

Secondary Keynote Speaker – various industry events 2002 – Present

• Topics: Business Strategy , Business Performance Improvement

Winner, “Speaking Excellence” Open Speech Competition, Indiana State University 2001

• Placed 1st among 2000 entries

VOLUNTEER LEADERSHIP

Chairman – SFU Men’s Hockey 2010 - Present

2nd Vice President – Canadian Security Association (BC Chapter) 2010 – Present

Senior Volunteer Hockey Sport Operations Olympic and Paralympic Games 2010

Media Manager – Hastings Sunrise Advocates 2007 – 2010

Board Member – Giovanni Bastoni Foundation for Cancer Research 2003 – 2005

Divisional Manager – Vancouver Minor Hockey Association 2004 – 2005

Board Member – Rotary Club of Richmond 2002 – 2005

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