Sales Quality Assurance

SUSANA TERRIO

** ********* ****, ******, *** HAMPSHIRE 03062

603-***-**** | ********@*******.***

SUMMARY

Results-driven professional with broad technical expertise and track record of developing and optimizing promotional websites and worldwide online campaigns that generated 53% of business for corporate clients. Solid track record of effectively evaluating and prioritizing internal/external customer inquiries, directing workflow, and allocating projects to technical teams. Strong project management and communication skills with fluency in Portuguese and conversational Spanish.

• Online Campaigns

• Website Development

• Content Management

• Project / Workflow Management

• PPC / SEO Management

• Social Media / Jive

EXPERIENCE

PROGRESS SOFTWARE, Bedford, MA 2006-2010

Web Marketing Manager (2008-2010)

Web Marketing Specialist (2006-2008)

Optimized corporate website and promotional campaigns; including scheduling and managing projects from initial design through final delivery to fulfill tight deadlines. Collaborated with Creative Services and Product Marketing on design and content and managed third-party vendor to deliver PPC/SEO.

• Worked with Field Marketing and Creative Services to launch an online multi-mix online campaign that consisted of eight different languages to reach global markets.

• Delivered Unica and Omniture ad-hoc reports for Online Campaigns to stakeholders.

• Managed Jive project for Communities website PSDN, Partner resource area and Intranet.

• Worked with IT on many Jive projects to ensure Taxonomy of website was parallel to the public website and all social components were present.

• Served as Lead Manager for the Apama, OpenEdge, Orbix, Orbacus, and ObjectStore product lines.

• Managed the development of editorial content for the Service, Partner, Support, and Education groups.

• Managed the launch and maintenance of various Progress websites and redesigns.

• Ensured consistency of Website content and design. Oversaw Website project planning, production schedules, and quality assurance. Teamed with creative and marketing leads to manage strategy.

• Managed production of online content from product concept through completion.

• Served as a liaison among marketing, strategic alliances, product management, and product development to integrate a variety of content -into a consistent and effective format.

• Led online production teams and was accountable for the financial results of assigned programs.

• Oversaw the website’s overall content, application, and development.

• Provided and maintained the “creative vision” of web programs by determining and implementing the program’s technical design.

• Maintained the organization’s vision by serving as interdisciplinary liaison between web-based programs and other areas of the company, including IT, finance, and business development.

MONSTER WORLDWIDE, Maynard, MA 2000-2006

AdMaster / Traffic Manager / Web Developer

Developed, maintained, updated, and optimized career and promotional websites and custom company profiles by scheduling and managing projects for corporate customers from initial design through final delivery. Collaborated with customers to assess needs and develop project technical and functional requirements. Coordinated ad trafficking activities for partner websites. Provided ongoing account management and support to customers.

• Managed research, prioritization, and resolution of technical issues for eight-member Web services team supporting more than 100 internal users and customers. Tracked and investigated web service requests. Utilized ticketing system to follow issues through complete resolution.

• Investigated inquiries from global internal ad operation teams. Evaluated and tested DoubleClick upgrades, working with DoubleClick engineers on systemic concerns and joining with IT staff to resolve server and log issues.

• Maintained high level of internal and external customer satisfaction levels by providing professional, efficient service and proactively managing customer problems.

• Successfully developed career and promotional sites for Fortune 500 companies, including Wyeth, FastCompany, Freightliner, Burger King, PIP Printing, and SirSpeedy.

• Monitored and enhanced ad campaigns daily to ensure top revenue performance.

CMGI / MYWAY.COM, Andover, MA 1999-2000

AdMaster

Managed internet advertising campaigns for customers of free internet web portal. Developed and implemented strategies to optimize advertisement impact. Tracked site usage, ad click through rates, and advertisement performance. Developed reports for sales team and customers using NetGravity DoubleClick ad server.

• Worked closely with customers to develop internet advertising campaigns that achieved corporate goals. Oversaw ongoing quality assurance initiatives, testing ad campaigns prior to publication for browser compatibility, accurate impression and click count, and creative precision. Utilized leading-edge technologies to create results-producing online marketing materials, and oversaw implementation of targeting requirements for partner companies such as BellSouth and Compaq.

• Directed and coordinated more than 50% of all customer advertisement campaigns, generating 95% of total sales revenue.

• Implemented HTML, JavaScript, DART, Flycast, Adware, and Adforce technologies to optimize advertisement performance.

VISICOM / TITAN, Burlington, MA 1996-1999

Marketing Assistant

Supported sales and marketing initiatives for provider of computer graphics and imaging controllers, frame grabbers and digitizers, and image processing hardware products. Provided technical assistance and database management services for up to eight sales and marketing employees.

• Developed sales leads, distributed sales and marketing information to potential customers, and increased company’s exposure through trade journal and advertising. .

• Managed four tradeshow events from booth selection and setup to final teardown; developed promotional materials and demonstration aids.

• Served as an internal sales resource for international customer base, used ACT! and File Maker Pro to manage company-wide customer database and generate sales and marketing reports, and supported eight international dealers and distributors.

EDUCATION

Associates of Science, Marketing (May 2012) SOUTHERN NEW HAMPSHIRE UNIVERSITY, Nashua, NH

Bachelor of Science, Business Studies/Marketing (in progress) SOUTHERN NEW HAMPSHIRE UNIVERSITY, Nashua, NH

Webmaster Certificate Program and Marketing Certificate Program, NORTHEASTERN UNIVERSITY, Burlington, MA

TECHNICAL PROFICIENCIES

Languages: HTML, CSS, some knowledge of JavaScript, XML, ASP

Software: Microsoft Office, Crown Peak, Sajan, Fatwire, Jive Software, Eloqua, Aprimo, SalesForce.com, iMakeNews, Photoshop, Image Ready, Dreamweaver, Homesite Editor, DoubleClick, DART, AdForce, Webtrends, Unica and Omniture.

Social Media: Facebook, Twitter, Co-Tweet, YouTube, LinkedIn, Slideshare.net. Digg, Delicious and TypePad

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