Sales Manager

Srinivas Lakkoju

The Kennedy, Solheim Cell: +27-71-390****

Johannesburg, South Africa **.*******@*****.**.**

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P R O F I L E

An accomplished, versatile and an innovative polymer technologist with exceptional analytical and technocommercial skills. A proven performer holding over 16 years of progressively more responsible experience in sales and marketing of specialty chemicals with consistent history of accomplishments. Core business expertise includes:

• Business development • New product development

• Sales Analyses • Product management

• Technical seminars and presentation skills • Channel management

• Technical service • Training

• Creation of marketing and technical brochures • Leadership skills

• Project management • Key account relationship building

P R O F E S S I O N A L E X P E R I E N C E

Leading Chemical Distribution Co, Johannesburg, SA Since Apr 2010

Deputy General Manager (Sales & Marketing) – Local & Exports

As head of the sales and marketing function of local sales and exports, South Africa took the organization to next level. Responsible for sales, marketing, business development, supply chain, strategy and mentoring of the team members.

• Increased the local sales by over 70%

• Stabilised the exports market

• Introduced new segment lines

• Managed implementation of incinerator

• Render leadership guidance, coached and managed a multicultural team

• Ensured achievement of both top and bottom lines

VVF Limited, Mumbai Aug 2008 – Aug 2009

Assistant General Manager (Marketing)

Selected to be a part of Young Leaders’ Program – a fast tack management program to drive change and take future leadership positions in the company. Worked on action learning projects that have a significant impact in improving company’s bottom line by opening up new avenues for growth. Handled cross functional and multidisciplinary activities efficiently across the business verticals and departments of the company and was successful in getting a consensus from top management to implement new projects

• Spearheaded and developed a process for receivables management that has brought down the DSO of the company by an impressive 25%

• Introduced credit limits in SAP – a ‘first’ for the company. By implementing a process in place an efficient ‘system driven control’ has been restored

• Conducted intensive market research and explored synergistic opportunities and more profitable markets

• New Product Development: Identified two new segments for diversification into new terrains. Developing the market and promoting products in these two new segments for the first time ever – Plastics Additives and Cosmetics Ingredients

• Drove ‘market seeding operations’ of new products in the market to strategic customers

Rohm and Haas India Private Limited, Mumbai Jun 2007 – Aug 2008

Sales Manager (India, Bangladesh, Pakistan, Sri Lanka)

Managed Textile Nonwoven, Graphic Arts, Paper & Leather Businesses, Strengthened relationships with key accounts and regularized commissions of dealers across the country. Responsible for sales, marketing, strategy, margins and growth of the business vertical.

• Doubled the specialty polymers business by growing customer base and introducing new products

• Developed the market within a short period of time, winning accolades

• Introduced innovative applications for the existing products in the market and shared the knowledge with cross regional teams to implement them in their markets

GE Plastics Jul 2005 – Jun 2007

Area Sales Manager, South - (Specialty Films & Sheets)-Industrial/ B&C

Managed sales and marketing of Specialty Films & Sheets by participating in trade shows & seminars, tracking projects, educating architects and augmenting distributors’ knowledge on products.

• Boosted sales by 40 % in six months, marking a new trend

• Implemented a novel application in railways – a first in the history of railways

• Lead “New Products’ Implementation Drive”

• Honoured with awards for Sales Performance and an Innovative Application

• Consistently exceeded business goals even during a flat market

ICI India Limited, Mumbai / Gurgaon Dec 1996 – Jul 2005

Nitrocellulose Business (Apr 2000 – Jul 2005)

Assistant Product Manager

Handled key accounts and technical service across India for Paints, Inks, Coatings, Leather Finishing Lacquers and Miscellaneous segments.

Acrylics Business (Dec 1996 – Mar 2000)

Technical Sales Executive

Selected for a startup business in India, played a key role in establishing and growing the business from 0 to Rs 500 Mn. Delivered seminars and made presentations to educate and elevate the acrylics market in India. Handled signage, building & construction and industrial segments.

E D U C A T I O N

MBA (Marketing), Jamnalal Bajaj Institute of Management Studies, Mumbai 2001

M Sc (Tech) (Chemical Technology), UDCT, Mumbai, Distinction 1995

South African Qualifications Authority (SAQA) - Level 9

P E R S O N A L I N F O R M A T I O N

Date of Birth 24th July, 1968

Marital Status Married

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