Consumer Products Marketing Executive

TOM DANOWSKI

Office: 425-***-**** ***********@*****.*** Cell: 425-***-****

PROFESSIONAL EXPERIENCE

GENE JUAREZ SALONS & SPAS, LLC (the West’s #1 collection of luxury salons & day-spas) 2006-2008

Vice-President of Marketing, Retail and Creative Services

Accepted a two-yr. role as their first Chief Marketing Officer to grow the $80 million brand after acquisition by Priv. Equity investors

• Turned around the gift card business, setting a new sales record and reducing marketing spending per dollar of GC revenue

• Sharpened the media relations & PR efforts generating over $1.6 million in free media; named Allure Magazine’s “Best Salon”

• Re-launched website to improve S.E.O., created a promotional microsite to execute promotions, drive loyalty & capture e-mails

• Delivered record revenues with new branded retail lines, improved retail traffic trends and alliances with Costco & Am. Express

• Energized the workforce of 1,200+ through internal events & publicity on Evening Magazine, local press and national magazines

CUTTER & BUCK, INC., (helped revive this premier golf-inspired lifestyle apparel company for acquisition) 2004–2005

Vice-President of Global Marketing, Communications and Creative Services

Part of executive turnaround team following Justice Dep’t. investigations; stabilized the co. for acquisition by Sweden’s New Wave Grp.

• Expanded online sales 5x through search optimization, affiliate partnerships and better targeted e-mail campaigns

• Conceived and executed CB ProTec, successfully selling in this proprietary new line, spanning five tech. fabric segments, to hundreds of top-focus golf pro shops; Aligned Pro-Tec with Annika Sorenstam’s endorsement in PR & promotion

• Replaced Nike after nine years as the global apparel partner of The Golf Channel cable network reaching over 80 million homes; leveraged this alliance into event marketing, PR and a parallel sponsorship agreement with ABC Sports.

MARKETING & TECHNOLOGY BRAND CONSULTING (Mercer Island Group) 2002–2004

• Developed a brand planning calendar to link web, catalog and retail to improve organizational effectiveness at REI.

• Analyzed consumer marketing & communication strategies supporting Microsoft's home network hardware line

SEATTLE'S BEST COFFEE & TORREFAZIONE ITALIA 1999–2001

(developed these brands as Seattle Coffee Company for an IPO & subsequent acquisition by Starbucks Coffee)

Chief Operating Officer, Torrefazione Italia 2000 – 2001

P & L responsibility and operating accountability for 170 people (7 direct reports) for this super-premium artisan coffee roaster.

• Expanded op. profits in grocery (+14%); grew foodservice sales in NYC (+58%), Chic. (+25%), LA (+12%) and Boston (+17%)

• Increased North American retail cafes by +17%; improved same-store sales & cut overhead expenses -8%.

VP, Worldwide Sales and Chief Marketing Officer 1999 – 2000

Primary responsibility for all Marketing programming and salesforce execution.

• Worked across the enterprise to drive co. and franchise revenues +12% and deliver record operating profit.

• Improved SBC's wholesale profitability +19% in 2000 through strategic pricing and volume expansion.

• Re-focused on prestige accounts winning the Alaska Air & Royal Caribbean Cruise Lines business and a foothold in Bellagio Hotel

CHATEAU STE. MICHELLE, COLUMBIA CREST & DOMAINE STE. MICHELLE WINERIES 1991–1999

(d/b/a Stimson Lane Ltd., a $240 million division of UST NYSE: UST)

Group Director of Imports 1997 – 1999

Created a new multi-million dollar business unit to enhance volume, elevate prestige and reduce reliance on U.S. grapes.

• Forged an immediately profitable alliance with Allied–Domecq for import rights to rare, high–margin Port wines.

• Quickly added French oak-aged varietals and Chilean wines; fast–tracked introduction of an Australian line.

Group Director of Winery Marketing 1995 – 1997

A new position directing all multi-brand Marketing programs and recruiting and developing a broad-based brand management staff.

• Delivered the company’s highest unit volumes and profits in 1996 and 1997.

• Successfully added incremental earnings by introducing Columbia Crest’s Estate Series and Northstar Merlot.

Director of Winery Marketing 1993 – 1995

Group Product Manager 1991 – 1993

Developed and executed national marketing plans for our Napa Valley brands and Domaine Ste. Michelle Champagne.

COCA-COLA USA, Atlanta, GA 1989–1991

Regional Marketing Manager, Fountain Division

KRAFT/GENERAL FOODS USA, White Plains, NY 1986–1989

Product Manager, Frozen Novelties

Responsibility for Jell-O, Kool-Aid and Crystal Light brands. Led new-product teams. Managed Bill Cosby campaigns.

SAATCHI & SAATCHI ADVERTISING, New York, NY 1983–1986

Account Executive

The Procter and Gamble Company (Crisco Brand).

Assistant Account Executive

The Procter and Gamble Company (Duncan Hines Brand).

EDUCATION

BS, Journalism, Phi Beta Kappa, University of Oregon, 1983

CERTIFIED EXECUTIVE DEVELOPMENT

Center for Creative Leadership, (Leadership at the Peak for high-performing executives)

Dartmouth’s Tuck Business School, Marketing Program

The Wharton School, Exec. Finance Program

PERSONAL

Four-time finisher of Hood-to-Coast, 197 miles, the world's biggest team relay running event

Coaching State-Finalist and Champion youth soccer teams

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