Christabel Freeman
**** ***** **** *****, ***** Mountain, GA 30087 404-***-**** *************@*******.***
OBJECTIVES
To secure a challenging position utilizing my valuable knowledge and skills to promote company growth while continuing to develop professionally.
EDUCATION
Rider University, Lawrenceville NJ
Bachelor of Arts, Marketing May 2005
SKILLS SUMMARY
• Experience in Marketing, Advertising, Project Management, Account Management, Public Relations, Client and Customer Service, Communication, Administrative Support and Research.
• Strong Leadership abilities with excellent interpersonal and communication skills.
• Highly self-motivated with demonstrated planning, organizational and multitasking skills.
• Computer skills including Microsoft Word, PowerPoint, Excel, Outlook, Lotus Notes, Access, Publisher, Salesforce.com, Adobe Illustrator, Macromedia Contribute 2 and Internet Resources.
PROFESSIONAL EXPERIENCE
Advertising Account Coordinator, Atlanta Journal Constitution,
Norcross, GA, 07/16/07 – Present
• Create strategic plans for acquiring and retaining advertising clients resulting in the retention rate of 80% in current business and an increase of 20% in new business.
• Assessed territory advertising programs by implementing new value added advertising programs.
• Direct Marketing: Identified alternative product offerings and new channel opportunities for advertisers. Recommendation resulted in the creation of advertisers’ color printed postcard.
• Serve as primary contact for clients, vendors, staff, management and advertising agencies requesting information on products, schedules, invoices, pricing, ad space, and discounts programs e.t.c.
• Process new accounts and enters orders into the company’s CRM Systems.
• Maintains and monitors databases for generating reports, contracts and presentations.
• Conduct research on specific industries and gather statistics for future presentations.
• Trains new Account Representatives on AJC’s products, services, and advertising systems.
Public Information Specialist, Plainfield Municipal Utilities Authority
Plainfield, NJ 05/05-05/07
• Cultivated working relationships with PR vendors, local, national and interactive editors and opinion leaders to promote the services of the Plainfield Municipal Utilities Authority (PMUA).
• Managed all creative production including; in-house publishing and printing of newsletters, marketing and advertising print ads and brochures for citywide distribution.
• Wrote copies for press releases, newsletters, feature articles and internal news briefs.
• Interviewed candidates for a quarterly newsletter, press conferences and editorials.
• Secured media placement with the press and serves as the primary contact for reporters, publishers and editors.
• Solicited business through “recycling campaign” resulting in 40% increase in recyclable materials and 35% decrease in manpower labor over later months.
Marketing Coordinator, Benecard Services, Inc.,
Lawrenceville, NJ 03/04-04/05
• Conducted market research on target market demographics, competitors and industry trends.
• Maintained and updated Benecard’s website daily.
• Supported Benecard’s Sales Officers, Customer Service Managers and Client Service Representatives with media, marketing and advertising endeavors.
• Assisted in writing and editing internal and external marketing communication materials distributed to clients, brokers and staff.
• Managed Tradeshows and industry events including planning, logistic, registration, budget etc.
• Wrote copies for “RxTrainer”, a health education program resulting in an increase of consumer participation by 30%.
ADDITIONAL EXPERIENCE
Mercer Regional Chamber of Commerce, Trenton, NJ
Marketing Assistant Coordinator 11/02-01/04
Marketing Assistant Intern 09/02-11/02