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United States
September 10, 2008

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Cesar R Prieto_________________________________________________________


A Sales/Management position where my demonstrated skills in Sales/Marketing, leadership, communications and enthusiasm for innovation will be used for improving customer service and expanding company profitability. Thus effectively contributing to company’s overall business goals.


22 years of progressively responsible experience in all phases of retail sales and marketing in culturally diverse metropolitan areas. I annually improved profitability by 17% and consistently rated in top 10 % of the workforce.


General Manager, Mundo Pequeño, Comerio, PR 2004 – Present

Managed all aspects of the retail store with annual sales of $1 million. Reorganized displays, developed new marketing approaches, cultivated client relationships that increased customer satisfaction and repeat sales which in turn resulted in a 20% increase in annual sales.

Business/Sales Manager, Abreu Power Cars, Caguas, PR 2002 – 2004

Maintained Finance & Insurance department with annual sales of $2.5 million and overall dealer sales of $35 million. Trained and supervised a diverse workforce of 25 salespeople and 10 support personnel. Obtained approval for customers thru various bank and maintained a good relationship with lenders. Reorganized control logs and reports so that turn around time on contracts was reduced by 50%. Developed system to promote and sell items thru Finance Department that increased income by 20%. Able to manage any position in the sales department.

General Sales Manager, Team Dodge, Philadelphia, PA 1997 – 1999

Responsible for starting of new franchise (KIA ) with expected annual sales of $8 million. Hired, trained, and supervised culturally diverse workforces of 8 salespeople, 5 support personnel, and 15 in service and parts. Organized design and display of showroom and office location, and also applied for all necessary permits. Introduced new “ Ask a Expert” system for improved customer relations and satisfaction. Worked closely with all managers and developed a more competitive system of vendor relations that reduced product cost and shelf time while having adequate inventory levels for best-selling items. These iniatives resulted in an increase of annual sales of 15%

General Manager, Sussman HV, Huntingdon Valley, PA 1994 – 1997

Maintained sales force that attained 110% of sales quota with annual sales of $21 million. Conducted employee training with other managers which of consisted 10 salespeople, 4 office personnel and 14 parts and service personnel. Determined medium for advertising & promotional campaigns with annual budget in excess of $750,000. Incorporated latest product and merchandising trends in purchase decisions, which increased average vehicle gross profit by 50 % per car and improved dealer sales ranking from 10th to 3rd. Helped prepare and analysis financial statements. Attended all factory sales & wholesale auctions, which reduced in a 50% decrease in units over 45 days. Managed an inventory of over $6 million in new cars and $2 million in used. Received various personal awards and overall achievement awards from 199 /1997 including most improved. Dealership gross profit increased by 30%.

Gen.Sales Manager/ Gen.Manager, Irvin Green Inc., Montgomeryville, PA 1986 – 1994 Managed sales force with annual sales of $19.5 million. Consistent quota achievement that earned a ranking of top 10% of national sales force. Conducted employee training in sale techniques and communication skills, which improved customer satisfaction in all departments. Worked with Service and Parts Manager to increase average repair order dollar amount. Helped in implementing a shuttle program and loaner car program. Developed with all department managers an inventory program, which decreased dealership expense by 15% and improved profitability by 12%.


La Salle College, Major: Accounting/Computer Science, Philadelphia, PA


Fully Bilingual (English/Spanish)

Fluent in UCS, ADP, and R & R computer systems

Key-Royal Dealer Management, Pat Ryan Trained

REFERENCES: Available upon request

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