Experienced Marketing Communications Pro

Jeffrey D. White

**** *. ***** ***** ***•The Colony, TX 75056•940-***-****•************@*****.***

Marketing Communications~Business Development~Program Management

An experienced Marketing Communications Professional who has demonstrated the ability to market an organization in the midst of a re-branding /development environment, done through the use of traditional and non-traditional marketing and sales techniques. Strong background in relationship management, client retention, and public relations with a comprehensive strategy of developing the organization’s brand identity. Proven ability to find under-utilized and niche areas to further an organization’s business development and revenue streams.

•Business Development •Relationship Management •Marketing Communications

•Creative Design •Project Management •Public Speaking

•Special Event Management •Training and Team Building

Recent Accomplishments

Texas Rangers

• Successfully implemented a new Dallas-based sales and marketing strategy

•Collaboratively opened the first satellite office in Major League Baseball history

•Cultivated revenue in a new market with a new team from formerly established community partners.

FC Dallas/Pizza Hut Park

•Spearheaded all affinity program initiatives and strategies in an effort to re-brand the organization and establish roots in a new market.

•Enhanced the public image and recognition of the newly branded team, done so through new business development, community outreach and public relations work.

•As head of all affinity programs, successfully oversaw the entire marketing program, public relations and special events at Pizza Hut Park.

University of North Texas Athletics Department

•Collaborated with marketing director on programs designed to increase student attendance and support, the results of which were successful enough to keep the Athletics Department Division-I eligible.

Professional Experience

Big Planet, Dallas, TX

March 2008-Present

Independent Distributor

•Developed a personally owned business from the ground up.

•Have built the business through networking, outside sales and lead generated cold calls.

Texas Rangers Dallas Office, Dallas, TX

September 2007-March 2008(Layoffs)

Account Executive-Dallas Sales

•Secured new business in the Dallas market through outside sales appointments (10-15) per week in Major League Baseball’s first satellite office.

•Acted as community contact as well as developed new marketing strategy for lead generation.

FC Dallas/Pizza Hut Park, Frisco, TX

2003(6 months as intern)-2007

Account Executive-Affinity Programs

•Creatively designed all affinity programs in coordination with the team’s new stadium and market in Frisco. These programs included the Verizon Reading Program, Straight A/Perfect Attendance, Field Trips, Boy Scouts and Girl Scouts nights, Campouts at Pizza Hut Park and Faith and Family nights.

•Produced all marketing/sales materials for these programs and strategically targeted various areas for implementation. Many marketing opportunities made use of my public speaking skills.

•Conducted corporate new business development, maintained and grew extensive account base.

Education

Bachelor of Arts, Journalism/Public Relations, (2003)

University of North Texas, Denton, TX

Related Achievements

•Trained in InDesign, QuarkXPress, Archtics, CRM, Goldmine and Microsoft Office

•Reported for the North Texas Daily for two years and have a strong writing background

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