Marketing Director
Resume:
JAMES BRIT BYRNES
** ****** ***, *******, *** York 10920
E-mail: *******@*********.***
EXPERIENCE:
Network Brokerage of Westchester/ K. Jennings Group, White Plains, New York 2011 - Present
Marketing Director / Sales Coordinator
- Identified, developed, and evaluated marketing strategies and tracked financial progress of all campaigns.
- Responsible for digital content management on all of company’s websites and SEO efforts.
- Expanded customer base by focusing on new markets.
- Managed budgets and reported and evaluated ROI.
- Oversaw all social networking and online marketing, including Facebook, Twitter, Google+, and Linkedin.
- Managed all databases for direct mailings, email blasts, and SMS marketing.
- Created, designed, or wrote all marketing collateral and promotions.
Bogen Communications Inc., Ramsey, New Jersey 2000-2009
Marketing Coordinator / Web Administrator
- Created and implemented marketing campaigns and strategies.
- Managed web environment including design, creation, and lead generation.
- Designed, created, and edited brochures, spec sheets, manuals, case studies, and press releases.
- Planned and coordinated all e-mail marketing programs.
- Responsible for all aspects of search engine optimization.
- Coordinated with sales reps, training personnel, and distributors on promotional and training events.
- Maintained and edited customer databases and status reports using Salesforce.com.
- Planned, organized, and attended industry trade shows.
Professional Graphics Systems & Services, Inc., Elmsford, New York 1997-2000
Marketing Director
- Created and implemented all marketing budgets, programs and strategies for seven offices.
- Organized, attended, and supervised all trade shows, seminars, and public relation events for all offices.
- Reduced marketing costs by working with partners to consolidate costs.
- Oversaw all marketing co-op programs, resulting in the reimbursement of 89% of all marketing dollars.
- Updated and maintained company web site and all databases.
- Designed direct mailers, catalogs, brochures, and periodical advertising.
Novadigm, Inc., Mahwah, New Jersey 1995-1997
Telemarketing Supervisor
- Trained employees on new software applications and features.
- Managed Telemarketing Department and databases better utilizing both assets for more successful sales calls.
- Tracked and rated employee performance.
- Created and audited new projects and policies involving pre-sales calls and direct mailers.
Xerox Corporation, Blauvelt, New York 1989-1994
Assistant Trainer
- Trained new employees and conducted on-going instruction for current employees.
- Created sales and promotional tools for sales representatives.
Supply Sales Representative
- Maintained and developed a six million-dollar supply plan, achieving a minimum of 110% of plan each year.
- Participated on Sales Advisory Council that created national sales and promotional campaigns.
EDUCATION:
Lubin Graduate School of Business, Pace University White Plains, NY
Core of MBA program completed in May 1984, degree not completed.
Pace University, Pleasantville, NY
Major: Management, B.B.A. awarded in May 1982.
Rockland Community College, Suffern, NY
Major: Business Administration, A.A.S. awarded in May 1980.
COMPUTER SKILLS & ADDITIONAL TRAINING:
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, Acrobat, and InDesign), Microsoft Office (Word, Excel, Outlook, and PowerPoint), Final Cut Express, Quark, HTML, Mac OS 10.6, Windows 7, and salesforce.com.
- Knowledgeable of Microsoft Access, JavaScript, CSS, and Adobe Flash.
- Desktop Publishing Certificate awarded from St. Thomas Aquinas College in 1997.
- Dreamweaver training completed at Rockland Computer Training Center 2007.
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