Social Media Consultant

A visionary with more than seven years of successful journalism, public relations and social media experience. Efficient in building departments and achieving goals. Excellent verbal, written and interviewing skills. Praised for problem solving, analytical and conceptual skills. Able to communicate effectively at all levels.

Professional Experience

Lockett Media, (1995-Present)

Currently working on a Black Friday blog camapign using Twitter and a social media awareness campaign

Acted as a marketing/business liaison between City of Akron and the organization Keepers of the Art

Created and currently manage the music and pop culture blog for Keepers of Art.

Increased monthly traffic of the blog through strategic links, Digg, YouTube and forums.

Wrote articles for variety of media including MTV.com, Cleveland.com and BET Magazine

Lock 3 Park, (2008)

Social Media Director, Akron, Ohio

Created a Social Networking campaign for the City of Akron’s 2008 Lock 3 Park summer season by using various emerging media techniques and strategies for www.lock3live.blogspot.com.

Utilized MySpace, Facebook, Twitter and Flickr to attract Lock 3 patrons and bands

Created several traditional and viral marketing contests

Created over 25 webisodes for Lock 3 TV on YouTube and Yahoo video

Measured traffic using metric tools Sitemeter, Feedjit, Ice Rocket Google Analytics

In four months, achieved nearly 5000 page views on MySpace and over 3000 on the blog

Lock 3 Park, (2007)

Marketing Director, Akron, Ohio

Established marketing department in 2007 to increase attendance for the City of Akron’s summer concert season.

Helped increased attendance from 69,000 to over 100,000 in 2007

Formulated strategies with city officials and downtown organizations

Negotiated radio, wrote radio and copy and established online contests with local newspaper

Wrote and coordinated distribution of press releases with City of Akron Press Secretary

Using metric/analytic tools to measure online marketing success

Joy Park Community Center, (2004-2005)

Park Specialist, Akron, Ohio

Researched and wrote a grant and applications; successfully partnered with a local hospital for funding

Fostered relationships with department heads within the private and non-profit sector

Returned to graduate school at The University of Akron in 2005

Cleveland.com, (1999-2000)

Online Editor, Cleveland, Ohio

Wrote and edited copy; Assisted with online marketing; Enrolled in graduate school after internship ended.

Bridgestone/Firestone, Akron, Ohio (1990-1999)

Sr. Clerk

Community Service

Presented the topic Social Media at Sales Marketing Executives International (SMEI)

Keep Akron Beautiful, Board Member, Mayoral Appointee

Imagine Akron 2025 (Community/Economic Development), Board Member, Mayoral Appointee

United Way, Project Blueprint and Community Investment Team Member

Education

The University of Akron, Akron, Ohio ; B.A. Communications (Public Relations/Radio), 1994

Pursuing Masters degree in Administration (part-time)

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