Marketing Director/Manager
Resume:
Ryan Bailey, MBA
Hoboken, NJ 07030
*******@***.***
Marketing and Strategic Communications Specialist
Strategic marketer for the global marketplace with extensive experience creating results-driven strategic marketing and business development solutions for B2B businesses and international organizations. Capabilities include:
• Strategic Plan Development
• Corporate Communications
• Campaign Development
• Brand Management
• Online/Digital Marketing
• Budget Develop/Management
• Sales Materials Development
• ROI Assessment
• CRM/Database Analysis
• Social Media
• Collateral Development
• Qual./Quant. Research
• Lead Generation
• Event/Thought Leader Mgnt.
• Web Content Management
Professional Experience
UK TRADE & INVESTMENT (UKTI) - New York, New York
The British Government’s international business development organization, supporting international businesses seeking to establish operations in the UK, and assisting UK businesses with international expansion
United States Marketing and Communications Manager (October 2007 – present)
• Developing tailored strategies to target vertical industry segments within the United States. These strategies communicate the UK’s position as an unparalleled business destination and promote UK excellence in numerous sectors, while supporting sales/client outreach efforts of UKTI teams. With marketing communications serving a crucial role, all US UKTI teams continue to surpass aggressive trade and business development targets during the economic downturn.
• Launched a digital initiative to elevate UKTI’s online presence, which includes e-marketing, content development, message integration, response tracking, CRM and social media outreach.
• Includes the development of online video content, which serves a vital function in promoting the UKTI story. Conducted interviews with clients and Government figures, e.g. the British Ambassador and Members of Parliament.
• Manage the dissemination of all relevant UK policy and sector information as it pertains to sector-based teams in the United States. Collaborate with the British Embassy press office to develop and release commercial press statements/releases to the sector trade press and relevant industry multipliers/stakeholders.
• Supervise marketing and communications efforts of the eight, US-based UKTI teams and provide informed views on initiatives led by UKTI marketing teams in London, Hong Kong and Brussels.
• Manage lead generation, database and client segmentation efforts to identify engagement opportunities and industry trends within targeted US regions and business segments. This data serves as key business intelligence for US UKTI teams.
• Developed and implemented strategic recommendations for the re-organization of the US marketing team. These measures included implementing processes and timelines to better equip the team in responding to requests and managing workload.
• Advanced a recommendation for the re-organization of the UKTI US network, based on the analysis of resource allocation, productivity levels, UKTI investment data, CRM data, and US economic and growth patterns. This led to the re-organization of UKTI US resources.
SEP NETWORKS – Scottsdale, Arizona
Consultant (Fall 2010)
• Following a thorough examination of SEP Networks’ sales and prospective client outreach material, provided recommendations to improve messaging, design and overall effectiveness
MASIUS | PUBLICIS CONSULTANTS (now Leo Burnett Business) - New York, New York
Senior Account Executive (December 2005 – October 2007), Account Executive (March 2004 – December 2005)
• Managed industry/competitive research, rebranding and launch of all Guardian Life Insurance communications targeting brokers, agents and high wealth individuals, including the development of a trade-focused media plan. These materials created a unified brand suite of communications, fully integrating all client touch points (online, collateral, print, public relations and sales outreach).
• Managed the development of internal/external corporate communications documents for ACE Group, including the company’s annual report, quarterly reports and various financial statements.
• Other Clients Managed: National Geographic, Penn State University, Manpower, Morgan Stanley
MERKLEY NEWMAN HARTY | PARTNERS - New York, New York
Associate New Business Project Manager (December 2002 - June 2003)
• Researched and coordinated new business outreach efforts, including winning the Smith Barney account
EQUALS THREE COMMUNICATIONS - Bethesda, Maryland
Assistant Account Executive (April 2001- October 2002)
• Clients Managed: US Department of Defense/The National Football League, National Highway Safety Administration
RAINMAKER CREATIVE THINKING - Reston, Virginia
Account Coordinator (July 2000 - March 2001)
Education
FORDHAM UNIVERSITY - New York, New York (May 2011 Graduate with Honors)
• MBA – Fordham Graduate School of Business Administration with a dual major in Marketing and Media Communications
• Member Phi Kappa Phi and Beta Gamma Sigma Honor Societies
WEST VIRGINIA UNIVERSITY - Morgantown, West Virginia (May 2000 Graduate)
• Bachelor of Science – Perley Issac Reed School of Journalism with a focus in Advertising and a minor in Business Admin.
Personal
Avid traveler, reader, runner and skier
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