Strategic Marketing Professional with a top 20 MBA

ROBERTO BAGUER

**** ******* ***, ***. ****, Miami, FL, 33140 • 305-***-****

CAREER SUMMARY

Fortune 500 manager with ten years of global experience in the auto and consumer goods industries. Developed growth programs, implemented cost reduction initiatives, and led groups of people in several cross functional, multinational, and highly dynamic environments. Fluent English, Native Spanish, and Basic French.

Core competencies:

• Brand Activation • Competitive Intelligence

• Strategic Thinking • Market Research

• Analysis • Project / Cross Functional Management

• Leadership / Management • Communication Skills

PROFESSIONAL EXPERIENCE

LAUFEN INTERNATIONAL (ROCA GROUP), Miami, FL 2006 to 2008

$2.5 billion company with worldwide operations that develops, distributes, and sells ceramic tile and sanitary ware under several brands. Ceramic Tile division operates Roca, Laufen, USCT and Incepa brands in North America.

Marketing Director – Ceramic Tile North America Division

• Management

Recruited and built a team of six people to perform marketing duties. Handled relationships with advertising agency and other selected contractors. Fulfilled major short-term deliverables and built mid-term capabilities while the company was moving its headquarters to Miami.

• New Product Launch

Designed and implemented a process to introduce new products in the market that improved previous lead time by 50%.

• Communication Skills

Presented a $6M budget and the annual operating plan to the president of the division. Presented major initiatives at monthly sales meetings. Acted as the spokesperson with media at major trade shows and corporate events.

• Brand Activation

Developed unique POS material, displays, catalogs and website content for each of the brands in North America. Designed marketing programs and promotional initiatives for different channels.

• Market Analysis

Defined product segmentation and pricing groups to benchmark competition and identify growth opportunities.

THE GOODYEAR TIRE & RUBBER COMPANY, Akron, OH 2004 to 2006

$20 billion company with worldwide operations that develops, distributes, and sells tires under three major brands

Product Manager - Dunlop Brand, North America

• Competitive Intelligence

Designed and implemented a competitive analysis tool in the “sport truck” market, assessed at 2 million tires and $300 million annual margin. The tool evaluates market and competitors’ position, and helps with the selection of SKU’s that best fulfill the brand strategy.

• Brand Activation

Implemented a grassroots sponsorship program targeting “driving enthusiast” consumers through our involvement in different car clubs. Developed life time value approach to determine the NPV and ROI of the program. Opportunity was worth $6 million in margin.

• Strategic Thinking

Developed analytical framework to evaluate brand strategy. It assessed opportunities by projecting margins in each channel and market segment on a 5 years’ time frame. Created reporting system to support brand performance.

• Brand Analysis

Analyzed market, product, and competition to determine the product positioning of two key innovation projects, accounting for 30% of Dunlop’s annual volume. Evaluated market coverage on different product lines and in different market segments to identify growth opportunities.

• Project Management

Led development of marketing communication instruments, such brochures and new sales training tools. Coordinated advertising agency and internal contributors for their successful execution.

• Communication Skills

Managed AOP (annual operating plan) and SOP (sales operating plan) communication interface with Finance and Sales team.

VISTEON, Detroit, MI 2003

$12 billion company with worldwide operations that develops and sells electronics, lighting, interior, chassis, and power train components for the auto industry.

Development of a New Electronic Application Marketing Plan - Summer Internship during MBA

VALEO, Barcelona, Spain 1998 to 2002

$15 billion company with worldwide operations that develops and sales electronic, electrical, transmission, and thermal systems for the auto industry. Main customers are Audi, Volkswagen, BMW, GM, Ford.

Manufacturing Manager (2000 to 2002)

• Teamwork

Managed 50 employees at various production levels. Implemented both Maintenance and Productivity workshops that increased productivity by 8% and improved time between failures from 1 to 2 hours.

Logistics and Supplier Planning (1999 to 2000)

• Process Improvement

Led a process improvement initiative using a KANBAN-style system for a key supplier, achieving an inventory reduction of 25%.

Commodity and Project Buyer (1998 to 1999)

• Cost Reduction

Reduced 7% acquisition cost of a $10 million budget, reaching up to 25% reduction on a specific commodity.

• Cross Functional Team Management

Coordinated suppliers, purchasing team and other internal constituencies for timely and on budget fulfillment of new products’ industrialization.

HONEYWELL, Barcelona, Spain 1996 to 1998

$28 billion company with worldwide operations that develops, distributes, and sells aerospace, automation and control, specialty materials, and transportation systems.

MRO Purchasing Manager

• Leadership

Led a 50% cost reduction in tooling design by implementing technical workshops with suppliers reaching $1 million savings.

• Market Research

Defined criteria for supplier selection and researched products and services of new suppliers in Spain and across Europe.

GENERAL MOTORS, Zaragoza, Spain 1989 to 1990

Purchasing Analyst - Internship during Undergraduate

EDUCATION

MBA (Marketing and Strategy), CARNEGIE MELLON UNIVERSITY, Pittsburgh, PA, 2004

BSc, Industrial Engineering (Mechanics), UNIVERSIDAD DE ZARAGOZA, Spain, 1994

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