Digital Marketing/E-Commerce Executive

DAVID SUTIL

www.davidsutil.com

SUMMARY

Digital Marketing professional adept at analyzing and reinvigorating processes to achieve optimal

performance and business goals. Strong planning, evaluation and problem-solving skills as well as

expert direction of web strategy and Digital Marketing activities. Customer-focused leader with a

thorough knowledge of technology management, including a tactical focus, demonstrated attention

to customer requirements, user experience and corporate goals, and a history of delivering results.

Areas of Expertise

Digital Research

Project Management

Digital Strategy

Web/Application Development

Digital Campaigns

Social Media

Budget Management

Analytical Reporting

Change Management

Project Prioritization

Vendor Management

Client Services

SEO/SEM/Google AdWords

Team Building

Staff Development

PROFESSIONAL EXPERIENCE

NOKIA LATIN AMERICA, Miami, Florida, USA 2008-Present

Technical Service Manager

Managed production, localization and technical development of Nokia global services and online

music store for North Cone territories. Supported digital strategy and campaigns to reach active

users and meet revenue goals.

• Technical support for Digital, Social Media and e-CRM campaigns. Created web metrics and

sales reports. Increased client activations and retention. Reaching sales and downloads goals in

the amount of more than 3 million tracks.

• Improved quality service through effective project management and escalating issues for

resolution to global offices in UK and Finland.

• Member of Nokia Ambassadors program beta testing of new services and applications online

and on mobile platform.

SONY LATIN AMERICA, Miami, Florida, USA 2006- 2008

Regional Webmaster

Led regional online activities, coordinated 10 Sales Companies. Provided guidance and support for

local Digital teams. Managed budget and directed the activities of the LATAM Digital Team.

Responsible of vendor selection and negotiation.

• Integrated offline/online strategies, activities and brand messages for regional web production

improving effectiveness, reducing costs. Led global digital initiatives and localization projects.

• Led Sony digital renewal project. Created Strategy, Design, improvement of user experience,

web architecture, contents integration, guidelines and general project management.

Collaborated with local and regional digital teams, developers, Marketing team, e-Commerce,

IT, and external vendors across multiple regions and languages.

• Launched SEM and SEO, digital and social media campaigns. Created and maintained Sony

Latin America and Product Groups websites. Improved online brand, user experience, site

traffic and increased e-commerce sales.

• Implemented Omniture Site Catalyst web analytics tool in all Sony sites. Defining KPIs, report

suites, tools and management reports to measure the success of digital activities.

FREELANCE CONSULTANT, Salamanca, Spain 2002-2005

Digital Marketing & New Technologies Consultant

Provided digital/web solutions to customers based on requirements, budgets and business

objectives. Managed projects and negotiated hosting solutions and servers.

• Created and developed corporate websites, e-commerce sites, product and campaign sites,

digital contents and online campaigns.

• Created web strategies launching digital campaigns, Google Ad Words, Search Engine

Marketing and Optimization (SEO). Implemented analytics tools measuring digital performance.

AOL TIME WARNER, AOL SPAIN, Madrid, Spain 2001-2002

E-Commerce Editor

Responsible for ‘Shop at AOL’ channel edition: involved development, localization, design and

updates. Generated web and sales reports.

• In charge of contents coordination and publishing marketing: campaign launches, promotions

and cross contents to increase sales and revenue. Prospected for new partnerships and

products and obtained 15 new clients.

EXCITE@HOME, EXCITE ESPAÑA, Madrid, Spain 2000- 2001

Associate Producer

Produced and developed portal contents and services, executed strategy and measured results.

• Launched new channels and services defining contents, architecture, layout and navigation,

following global brand directions and guidelines. Managed online projects and execution for

120K euros.

• Prospected for new content partnerships. Generated traffic reports, launched and managed

online campaigns and Ad Servers providing support to Sales and Marketing Departments.

• Customer care. Supervised periodic Market and Competitors research.

MERCADO LIBRE ESPAÑA, Madrid, Spain April-August 2000

Category Manager, Entertainment

Managed Entertainment category in online auction site for Spain.

• Increased registrations, offered products, auctions, bids and revenue by 200%. Developed

completely new online community.

• Identified key category players, communicating with clients and users. Developed strategies

online and offline and created events calendar supporting Marketing initiatives.

MTV NETWORKS LATIN AMERICA, Miami, Florida, USA 1997

Assistant, Marketing Department

Assisted Marketing Team in execution of special events, proposals, shipping and memos.

• Followed up with Media partner, agencies and clients. Assisted with On Air/Off Air Promotions,

creative, Legal Affairs, Internal Communications, merchandising materials. Traffic coordination.

On Site Assistance. Assist with on site preparation, i.e. signage.

• Executed barter deals promotions ("MTV Tune-Ins") in radio stations throughout Latin America.

EDUCATION

- Bachelor’s Degree in Law: Universidad de Salamanca (Spain).

- European Union Law: Universidad de Salamanca, European Union Commission.

- International Business: Ministerio de Trabajo y Asuntos Sociales (Spain).

- Internet/Network Applications Programming (Java): European Union, European Social Fund.

- Omniture SiteCatalyst Advanced: Omniture University, Orem, UT, USA.

- Languages: English: Fluent verbal and written. Spanish: Native.

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