Sales & Marketing - Senior Management

STEVEN D. PEO

**** ********* **** ***/***-****

Lexington, MI 48450 *********@***.***

SENIOR MANAGEMENT – SALES / MARKETING

PROFILE

High-caliber sales leadership experience in new business development, territory management, branding strategies, product roll-out and industry networking initiatives in entrepreneurial environments. Proficient as a top revenue generator in all aspects of the sales process, including competitive analysis, new product introduction, accountability, post-sales support and executive relationship building.

> Accomplished at developing and implementing successful business plans, sales proposals and high-impact product launches with a creative, visionary approach; ensure delivery of high-growth revenue results.

> Expertise in the negotiation and execution of complex contracts and agreements with top executives, major vendors and key decision-makers.

> Self-motivated to achieve peak performance, penetrate competitive markets, generate qualified leads, maintain peak quality and meet aggressive business objectives.

> Highly skilled in identifying client requirements, maintaining peak customer satisfaction, retaining key accounts and delivering innovative software applications and consumer products.

> Extensive exposure to technical equipment and product lines as part of managing major accounts; researched and acquired a unique US Patent #5,065,469 for a cleaning apparatus/method for an automated cutting device.

AREAS OF EXPERTISE

Account Retention ? Relationship Building ? Performance Metrics ? Competitive Analysis ? Strategic Planning ? Market Knowledge ? Financial Acumen ? Contract Negotiations ? Process Improvements ? Lead Prospecting

EMPLOYMENT

Gerber Scientific, Tolland, CT 2006 – 2008

Senior Account Executive

Hired to sell high-end capital equipment in a five-state region for this $550 million industry leader. In charge of all levels of deal negotiations and account management, as well as lead qualification, market research and product demonstrations. Deployed hands-on talents in building solid client and associate relationships, while following through on account inquiries and preparing technical documentation. Also sold web-based PDM and FLM products.

> Ranked among Top Five in sales for 2007 and Top Three in 2Q, 2008; achieved 100% client retention in very competitive marketplaces.

> Personally negotiated, closed and managed two major accounts from regional competitors, Toyota and Four Winns Boat Company.

> Increased the NPS score from 1.5 to 9.0.

> Rehired after initial working for this firm as a Senior Systems Engineer for two years upon graduation from college; gained skills in application design, complex troubleshooting and customer service.

ForestWood Company, Lexington, MI 2002 – 2006

President

Started and grew this company by consulting with architects and designers selling wood flooring and installation services to a commercial and residential client base. Hired, trained, motivated and supervise a team of four employees in daily operations. Hands-on knowledge of P&L, budgeting, cost controls, payroll, purchasing, materials handling and safety compliance in deadline-driven settings.

STEVEN D. PEO Page Two

> Established and managed a retail outlet offering over 125 species of domestic and imported hardwoods.

> Rank as 1st place for the “2005 Detroit Home Design Award”.

> Set up and maintained the company website at www.forestwoodco.com.

Lacent Technologies Inc., Lexington, MI 2000 – 2002

Midwest Regional Sales Manager

Responsible for opening up and expanding into a four-state territory, while building a pipeline worth $10 million for this multimillion dollar Canadian provider of CAD/CAM software and industrial lasers. Deployed expertise in the development of marketing collateral and web presence.

> Expanded account awareness by 30% through aggressive sales and marketing efforts.

> Continued to gain expertise in working closely with top decision-makers in Sales, Marketing, IT and Operations.

M.J. Foley Company, New Baltimore, MD 1996 – 1999

Technical Sales Representative

Managed sales and post-sales support of CAD/CAM software and numerically-controlled capital equipment for this $12 million distributor. Negotiated and closed deals with leaders in the sports and automotive industries.

> Drove new product sales by $1.2 million, which represented 22% of total company sales.

> Instrumental in designing and implementing creative market material, as well as the company website.

> Key clients included Taylor Made Golf Company, TechnoTrim, Wolf Automotive and others.

PREVIOUS EXPERIENCE

? Held management and professional positions in plant operations, systems engineering, distribution, logistics, cost controls and safety compliance with a Michigan manufacturer and a Connecticut software developer.

? Gained skills in handling P&L, multimillion dollar production volume, resource allocation, customer interaction, account support and leadership of multiple shifts, representing 300 employees.

? Extensive background in directing equipment set-up, strategic planning and growth-oriented operations at both domestic and off-shore facilities.

? Always met or exceeded performance goals and business objectives year over year in very competitive marketplaces.

EDUCATION

Purdue University, West Lafayette, IN

B.S. Degree in Business Administration

PROFESSIONAL TRAINING & ACTIVITIES

- Certificate of Completion for the Supervisory Development Program through the University of Notre Dame.

- Finished extensive seminars and workshops in leadership principles, sales techniques, business communications, product knowledge, customer service and related topics.

- OSHA Certification; Licensed Commercial Boat Captain/ Merchant Marine Master of the Great Lakes through the US Coast Guard; Licensed Private Pilot.

MILITARY

US Marine Corps

Corporal

* Honorable Discharge.

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