Software Architect

Mahalingam Vaidhyanathan

**** ******* ***

Richmond, CA 94805

Phone: 510-***-****

e-mail: *******@*******.***

Skills and Strengths:

• Architecture, strategizing, and development of high-traffic e-commerce sites

• SME and Business Analyst with extensive experience in international e-Commerce, Community web sites, Manufacturing, Finance, Distribution, Merchandising.

• Strong data analysis skills in pricing, forecasting, planning

• Full software product life-cycle experience – project and product management, business analysis, design, architecture, development, oversight and management, maintenance, and data analysis.

• Development of Windows or Web-based Enterprise applications using n-tier architecture, SOA, C#, vb.net, MS SQL server, and MySQL.

• Disciplined work ethic, creativity, business acumen, good communication

Work Experience:

• Enterprise Architect, art.com, Emeryville, CA, March 2001 – Jan 2009

• Overview: I was the principal engineer for the start-up art.com (started as allposters.com) and architected, built, and owned most of the systems that helped the company grow from $10 million company to a $250 million company over 8 years and three acquisitions. The systems I built 4-8 years ago are still in production and have scaled effortlessly with growth of the company.

• Roles: I had various roles in the company including:

+ Software and Systems Architecture: Built application framework in VB6 and later in .net. Set up coding standards and application standards. Built application framework related and business logic related class libraries for developer use. Helped in the selection of ERP solution (vendor and System Integrator) for the company; currently working on the architecture of inserting and integrating ERP (Oracle EBS) into the current IT portfolio.

+ Product Manager, Business Analyst: Studied, designed, and improved processes in the warehouse, purchasing, finance departments; designed products, wrote proposals, and built systems around them. Owned and managed software products and processes through their full life cycle. Was the key person in the company responsible for certain aspects of financial modeling and implementation, such as revenue recognition, inventory costing (FIFO) etc. I also played an important role in the business strategies, such as those for search engine optimization (SEO), search engine marketing (SEM), e-Commerce strategy for Europe and Japanese markets, fraud detection, and affiliate marketing.

+ Application developer: Built many thick and web-client applications including a complete custom built ERP-type software for order management, warehouse management, manufacturing, finance, supply chain, customer relation management, etc. Other applications designed or built include a community web site (artistrising.com), affiliate extranet website (affiliates.allposters.com), taxonomy management tool, multi-lingual content management tool, collections (AR) tool, and a product configuration tool.

+ Algorithm Development: Designed and fine tuned algorithms for reducing warehouse labor costs, optimizing supply chain, web catalog indexing.

+ Technical leadership: Responsible for the company technology roadmap, systems design, and technical oversight of the work of about 20 engineers.

+ Project and Development Management: Created project and resource plans, set up milestones and expectations on the IT and business side, and oversaw products through release and post-production phases. Played the role of a team lead and managed development teams.

+ Tools used: MS SQL Server (6.5-2005), VB6, Visual Studio, VB.net, C#, asp, asp.net, .net Enterprise Library, .net Composite UI Application Blocks

• Principal, Netrikon Designs, Richmond, CA, May 1999 – Present

+ Designed and built the print-on-demand (POD) based e-commerce site junglewalk.com

+ Designed and developed the educational content side of junglewalk.com

+ Completely built the energy auction site genenergy.com, was involved in building a few other sites for start-ups including adauction.com and magincthings.com.

+ Tools used: MS SQL Server, MS Access, MySQL, asp, VB5-6

• Senior Developer, OneMediaPlace, San Francisco, CA, April 2000 – January 2001

+ Worked on various aspects of an e-Commerce site used for buying and selling advertising (CPM, CPC, or CPA) on the Internet, such as RFP-based auctions and reverse auctions. Was responsible for the ‘Online RFP auction’ product from concept to delivery.

+ Tools used: asp, VB6, MS SQL Server

• Internet Software Consultant, Servinet Consulting, San Francisco, CA, October 1996-May 1999.

+ Worked on various e-commerce sites including reel.com, intuit.com, universalstudios.com, and calicotechnologies.com using MS Site Server Commerce, custom business objects, and asp. Built the complete shopping cart application for reel.com.

+ Web-based HR-related applications (e.g., time tracking) using asp.

+ Built Windows-based Client-Server application for VentureOne, Komatsu, Galoob Toys, Burns Philps, and other clients.

+ Tools used: MS SQL Server, VB5-6, MS Commerce Server, Visual FoxPro, C++, MS Access, Java.

• Research Analyst, Energy and Environmental Economics, Inc., San Francisco, CA, August 1994-September 1996.

+ Built custom software for electric utility companies to assist with forecasting, pricing, and regulatory analysis

+ Tools used: C/C++, VB 3-4, MS Access, Windows SDK, CodeWarrior, SAS

• Research Assistant, Visiting Lecturer, and Post-Doctoral Researcher, Department of Naval Architecture and Offshore Engineering, University of California, Berkeley, CA, August 1988-December 1994.

+ Academic research in computation fluid dynamics and water waves

+ Tools used: C, FORTRAN, SunOS, PostScript, awk, sed, Unix Shell Scripts

Education:

• Ph.D. and M.S., Naval Architecture and Offshore Engineering, University of California, Berkeley, CA, December 1993 and May 1989.

• Bachelor of Technology in Naval Architecture, Indian Institute of Technology, Kharagpur, India, May 1987.

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