Marketing Executive

DAVID S. KROMER

***** ** *********** ***** • Portland, OR 97229 • 503-***-**** • *******@*****.***

SUMMARY:

A highly talented and accomplished Management professional with extensive background in Marketing, Sales Competitive Intelligence, New Business Development, and Product Management. Proven ability to develop and implement successful business strategies and plans. Adept at managing complete Sales cycle, and multiple B2B Sales channels. Able to lead complete project life cycles, from inception to product launch. Familiar with conducting qualitative and quantitative research to identify potential products, evaluate competitor business, and enhance marketing and sales operations. Outstanding business acumen, leadership, negotiation and communication skills with C-level executives and below.

PROFESSIONAL EXPERIENCE:

TekCollect Corporation, Portland, OR 2008

(TekCollect is a Financial Services Company)

Account Executive

• Sell financial services to clients using the company’s customized Credit and Collections products.

• Self generate sales leads and client lists utilizing multiple resources.

• Make presentations to presidents, business owners and c-suite executives.

• Close opportunities and support client’s through-out the sales process.

Apcon Inc., Wilsonville, OR 2007 - 2007

(Apcon is a leader in providing hardware and software technology for monitoring, testing and security of large IT infrastructures)

Marketing Director

Managed all marketing functions for $15M/year corporation.

• Managed internal marketing efforts as well as driving outbound marketing messaging, trade shows, and advertising projects.

• Support for business development activities and produced complex customized literature to support sales wins.

• Conceptualized and implemented new Web design and expanded content by over 30% with new documents and animated flash graphics.

• Assisted in reworking pay-per-click and Ad word programs to increase ROI.

• Led production of 3 new trade show booths and managed 12 trade national shows that contributed to a 20% rise in year-over-year sales lead generation.

Sharp Microelectronics, Camas WA 2000 - 2006

(Sharp is a Worldwide leading manufacturer of LCD displays, Optoelectronics, RF and other IC related products)

Director Strategic Business Unit – Marketing

Managed $85M/year strategic product business unit overseeing all marketing, customer service and planning functions.

• Responsible for clear articulation of competitive messaging, positioning, and value propositions and drive consistent communication through all sales channels.

• Identified new markets, introduced new products, and grew existing business by over 15% during a two-year period.

• Identified and introduced new custom product which increased annual revenue by $15 million.

• Formulated and utilized market studies to measure performance, identified key competitors, and developed 3-10 year strategic plans complete with P/L and ROI analysis and presented recommendations to executive management.

• Analyzed under-performing product lines and trimmed over 50% of unnecessary products to focus on the more profitable and growing areas.

• Redefined role of customer service organization. Assigned specific accounts to individual representatives, establishing accountability

David S. Kromer Page 2

SHARP continued:

• Enhanced distribution sales channel by adding best-in-class catalogue company that created 1000’s of new customers.

• Lead and executed new product launch plans complete with all internal and external resources in place such as marketing collateral, Website, PR, sales tools, customer notifications, etc.

• Wrote employee annual reviews and managed both new hires and terminations as necessary.

Vishay Technology, Santa Clara, CA 1994 - 2000

(Vishay is a Global supplier of active discrete semiconductor and passive electronic components to major OEM customers)

Director North America Regional Marketing

Managed $20M/year North America Marketing group comprised of 2 major product categories.

• Established and managed key customer relationships and increased sales by over 10%.

• Worked with design teams, factory and management to develop new $5 Million dollar per year products for niche markets.

• Enhanced distribution network to further increase sales by $2M/year and broaden customer base.

• Prepared and conducted market studies to measure performance, identify major competitors, and increase understanding of specific markets.

• Delivered sales presentations and directed annual sales conferences to provide information to the sales team to increase competitive market and product knowledge.

• Directed qualitative and quantitative market studies on pricing, products, promotions, and distribution processes.

Samsung Semiconductor, San Jose, CA 1988 - 1994

(Samsung provides LCD, Memory, ASIC and other semiconductor components to the electronics industry)

Tactical Marketing Engineer

Managed $15M/year North America product group consisting of over 500 part types.

• Served as liaison between technical, sales and factory areas. Coordinated multi-disciplinary teams for application development projects.

• Created comprehensive sales and marketing guide for sales teams and distributors, which provided details on each market, as well as specific sales strategies. Program responsible for growing product sales by over $1 million in just one year.

• Created standard operating procedures, implemented monthly forecasting, and standardized pricing

• Examined methods of increasing business among mature markets. Created new communications and business marketing plan for sales teams that improved sales within previously stagnant market.

EDUCATION:

California State University – Chico, Chico CA.

B.S. in Finance

Oregon State Licensed Real Estate Broker

COMPUTER SKILLS:

Windows, Word, Excel, PowerPoint, CRM, SAP

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