Executive Sales Director

ADRIAN P. SMYTH TEL: 604-***-****

#** – **** Paddock Drive, Coquitlam, BC V3E 3M2 ************@*******.***

PROFILE

Sales and Marketing Professional with a proven track record of success accompanied by a B.Sc. and M.B.A. Extensive experience in all aspects of Team Leadership. Ability to meet or exceed defined corporate goals. Strong analytical, problem-solving and decision making skills. Sales and Marketing activities including market research, product introductions, development strategies and results analysis. Friendly, team player; extremely organized and detail oriented.

WORK EXPERIENCE

ENEREX BOTANICALS LTD. 2008 – Present

Position: National Sales & Marketing Manager

Responsible for:

• Manage and deliver results through strong sales and marketing leadership

• Create and execute on a yearly marketing and sales plan

• Create and execute on a 90 day tactical plan with defined milestones

• Work with inside marketing staff and external consultants to develop

refreshed brand image, marketing tools and POP materials

• Develop push / pull strategies to enhance market share

• Create and implement customer specific strategies to increase market

penetration

• Develop internal and external reward programs to facilitate sales

• Mentor and coach a growing sales team

• Hire, train, supervise and motivate a team of professionals through

appropriate and timely feedback

• Analyze market trends, competitive information, macro developments and

report to senior management team with appropriate recommendations

• Submit accurate sales forecasts based on standard sales management

reporting tools

LEO PHARMA INC. 2007 – 2008

Position: Specialty Representative

Responsible for:

• Sales of Dermatology products to Primary Care and Specialists

• Company liaison with Dermatology Skin Centre of Excellence

• Sales performance in reference territories

• Provincial co-ordination of CHE activities

• Member of RAP Team

• Mentoring of new Representatives

• All aspects of sales and customer service

BRISTOL - MYERS SQUIBB INC. 2006 – 2007

Position: Regional Hospital Sales Manager (Cardiovascular Products)

Responsible for:

• Effective day to day leadership, evaluation and management of seven person Hospital Sales Force

• Lead and motivate the sales representatives to the maximum level of morale and performance through appropriate and consistent supervision, reasonable performance requirements, just appraisal, regular personal contacts, encouragement and prompt feedback and coaching

• Professional development of team

• Setting clearly defined, achievable results for team and monitoring performance to assure attainment of national sales budgets

• Conducting quarterly business reviews, bi-annual performance reviews and regional meetings to ensure that management directives and selling strategies are clearly understood, totally accepted and uniformly carried out

• Plavix® / Avapro® / Avalide® product promotion with Key Account Hospitals in Western Canada

• Overall team execution of strategy with Cardiologists, Nephrologists, Internal Medicine and Emergentologists

• Partnership activities with key opinion leaders in the areas of Nephrology

and Cardiology (Renal Days, CKD Summit, B.C. Nephrology)

• Support of educational symposium (Nephrology Days, Western Stroke)

• Organization and co-ordination of National Speaker Tours

• Development of KOL pool of educational speakers (CHE)

BRISTOL - MYERS SQUIBB INC. 2003 – 2006

Position: Regional Hospital Sales Manager (PVE, Anti-Infectives)

Responsible for:

• Contract negotiation and formulary listing with Provincial buying groups, Health Regions and individual Hospitals

• 10% Pentaspan® / Tequin® / Maxipime® product promotion with Key Account Hospitals in Ontario and Western Canada

• Identifying key decision makers in the formulary process and lobbying to gain product listings

• Maintenance of long term relationships with Regional and Hospital Pharmacy Personnel

• Building alignment with national sales objectives and being accountable for results

• Attaining market share growth and sales targets within defined region

• Forecasting, budgeting and reporting of revenues and expenses

• All aspects of sales and customer service

PRIOR EXPERIENCE

DuPONT PHARMA / BRISTOL - MYERS SQUIBB INC. 2000 – 2003

Position: Key Account Manager

ABBOTT LABORATORIES CANADA LTD. 1999 – 2000

Position: Specialist Representative

ABBOTT LABORATORIES CANADA LTD. 1997 - 1999

Position: Pharmaceutical Representative

AIRGAS CANADA INC. 1996 - 1997

Position: Divisional Manager

SHOPPERS HOME HEALTH CARE 1992 - 1996

Position: Sales Manager

SHOPPERS HOME HEALTH CARE 1990 - 1992

Position: Medical Representative

MERREL DOW PHARMACEUTICALS INC. 1989 - 1989

Position: Medical Representative

EDUCATION

UNIVERSITY OF PHOENIX, VANCOUVER, B.C.

M.B.A. Program, 2006

UNIVERSITY OF BRITISH COLUMBIA, VANCOUVER, B.C.

Graduate (B.Sc.): Microbiology, 1987

Concentration in Immunology and Genetics

ACCREDITATION OF PHARMACEUTICAL MANUFACTURERS REPRESENTATIVES

(A.P.M.R.): 1998

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