Creative Advertising/Marketing Director

Location:

Austin, TX

Posted:

September 12, 2011

Contact this candidate

Resume:

Fond D. Kiser, III

**** ********** *****

Dripping Springs, TX 78620

512-***-**** (H) 321-***-**** (C)

*********@*******.***

CREATIVE ADVERTISING/MARKETING EXECUTIVE

Award-winning, performance-driven Advertising/Marketing Executive with experience in increasing billings/incremental revenue and expanding market share. Proven skill in developing and producing award-winning marketing solutions in traditional and new marketing medias. Demonstrated expertise in acquiring multi-million dollar accounts and boosting year-over-year sales.

Core Knowledge & Skill Areas:

• Staff Management • New Business Development • Strategic Planning

• Change Management • Account Acquisition/Expansion • Market Analysis

• Product Launch • Branding • Social Marketing

PROFESSIONAL EXPERIENCE

WHAT BOX? STRATEGIC BRANDING AND SOCIAL MARKETING, Austin, TX 2009 – Present

A small business consulting company, forgoing the playbook and set of hard and fast rules with collaboration and creation, helping small companies who truly understand the value of branding strategy but can’t afford the big firms, navigate through the journey of discovering their brand and how it relates to the challenges of Social Marketing.

Independent Consultant

Discover, develop, and direct brand positioning, strategic planning, marketing, social marketing, and advertising for all small business clients. Work with reputable consumer research and testing firms to obtain strategic demographic and consumer insight.

• Rebranded Jacksonville based Scott-McRae Advertising’s automotive division and developed complete new business acquisition and pitch presentation materials.

PINNACLE ADVERTISING AND MARKETING GROUP, Chicago, IL 2005 – 2009

A growing independently owned full-service regional advertising and marketing agency specializing in "brandtailing", with total billings in excess of $30 million.

Senior Vice President-Chief Creative Officer/Strategist

Hire key staff members and train, develop, and manage staff of 29. Plan and direct all aspects of the agency’s marketing policies, corporate objectives, and initiatives. Identify changes in the marketing environment, or competitive strategies, and evaluate the agency’s marketing plan and philosophy. Direct brand positioning, strategic planning, marketing, social marketing, and advertising for all top-line clients.

• Led new business team for diversification and expansion of agency client roster, boosting billings by 16.26%.

• Drove $3.5 million in incremental revenue by acquiring accounts with Garrett Popcorn Shops, Jimmy Johns Sub Shops (franchise stores), Mike Ditka’s Restaurants, and Evergreen Private Bank.

• Increased agency revenue by $18 million by spearheading the effort to acquire Wisconsin Honda Dealers Association, Northern Wisconsin Honda Dealers Association, St. Louis Honda Dealers Association, Kansas City Honda Dealers Regions, Western Iowa, and Southern Illinois Honda Dealers Associations.

• Won local, regional, and international awards by improving agency creative product.

• Revitalized agency traffic and production systems and upgraded/added key technology with AdVantage, resulting in better accuracy and increased productivity by reducing duplication of effort and paperwork by 80%.

• Launched and produced Mike Ditka’s Restaurants “Da Coach Quote” Campaign, increasing sales and consistently surpassing projected monthly and quarterly sales. *Held the position of Social Marketing Director for the restaurant chain and played the role of Mike DItka on Twitter expanding the “Da Coach Quote” concept. Posted daily “tweets” in the voice of MIke Ditka afternoon, happy hour, and evening special offers, including comments concerning topics from his ESPN radio show.

CRAMER-KRASSELT, Chicago, IL/Orlando, FL 2002 – 2004

The fourth-largest American independent marketing and communications agency in the U.S., highly respected for creative and strategic marketing solutions with $1 billion in billings.

Associate Creative Director

Oversaw national Winn-Dixie Retail Supermarket account, the largest account in the agency. Created brand identity and maintained brand positioning from top to bottom on all advertising, marketing communications, and broadcast. Aided in redesign of interior décor package for entire chain. Revamped total packaging on client’s premier product--WD Prestige Brand Beef. Contributed to creative development of Carolina Outer Banks marketing materials and directed creative projects for agency’s minor automotive account, Mike Davidson Ford.

• Created/developed/produced Winn-Dixie broadcast “Hey Good Lookin’” campaign, using Nashville music artist Marty Stuart, to reinvent legendary supermarket brand and improve chain-wide sales by 12.3%.

• Introduced Mike Davidson Ford branding campaign, taking them from number four to number two in the market.

ST. JOHN & PARTNERS, Jacksonville, FL 1999 – 2001

A southeastern US communications, advertising, and design firm specializing in integrated communications strategies with a client base that includes the verticals of automotive, retail, restaurants, financial services, telecommunications, hospitality/resort, and theme/amusement parks.

Creative Group Head

Handled five regional Ford Motor Company accounts involving print and heavy broadcast. Directed creative team as well as creative product. Oversaw all broadcast projects for creative quality and content. Wrote songs and directed production for new Ford Focus launch as well as three other major campaigns.

• Produced award-winning campaigns that increased year-over-year sales by an average of 4 to 26% for four Ford regional dealer groups.

• Developed strategy as key team member and then produced award-winning regional introductory campaign for Ford Focus, resulting in immediate sales success, which has since become one of the most popular and best selling compact cars in America.

• Boosted revenues by 30% as core member of agency’s new business development team by targeting and adding two additional regional Ford Dealer Groups, World Golf Village and Hall of Fame, and the Florida Times Union newspaper.

TBWA CHIAT/DAY, Dallas, TX 1999

The American division of the advertising agency TBWA Worldwide with offices in Los Angeles, New York City, San Francisco, Nashville, Toronto, and Vancouver, known for a reputation for more quirky or "disruptive" work.

Senior Art Director/Writer

Functioned as senior member of creative team for South Central Region Nissan account. Directed creative product, managed creative employees, and led the creative department, reporting directly to national office in California.

ST. JOHN & PARTNERS, Jacksonville, FL 1993 – 1999

Senior Art Director/Writer

Served as senior art director/writer for four regional Ford Motor Company accounts and played key role in acquiring two additional Ford regional accounts. Composed song for Ford Truck campaign. Oversaw design of websites using Flash, Adobe Premier, and Dreamweaver. Managed accounts for CompuServe, World Golf Village ABC affiliate WJXX, Sheratons of South Florida, Pic N’ Save retail stores, Jacksonville Jaguars, Community First Bank, Computer Power, Inc., Amelia Island Plantation, The Times-Union Newspaper, CapitalOne, and OpenWare Technologies, Inc.

• Developed and produced campaign for Jacksonville Jaguars, which completely sold out the Gator Bowl Stadium, which resulted in the NFL awarding the city the franchise.

EDUCATION

Bachelor of Fine Arts in Visual Communication with Minor in Marketing, Wright State University, Dayton, OH

CONTINUING EDUCATION

SXSW Interactive Conference 2008, 2009, 2010, 2011Austin, TX

The Conference On Marketing 2008, Key Note Speaker-Malcolm Gladwell, Austin, TX

Inbound Marketing Summit 2008, New Media Marketing, Austin, TX

REFERENCES

Dave Sollitt

Vice President/Director of Strategic Planning

Pinnacle Advertising and Marketing Group

Chicago. IL

847-***-****