Project Manager Quality Assurance

INTERACTIVE PROFFESIONAL

Strategist, Information Architect, User Experience Architect

CORE COMPETENCIES

• Web Analytics • Online Advertising • Product Liaison

• Consumer Research • Insight Development • Strategic Planning

• User Experience Design • Content Assessment • Web Usability

• Defining Target Audiences • Social Networking • E-Commerce

PROFESSIONAL SUMMARY

I am a seasoned interactive professional with experience in custom business applications, online advertising and marketing. My curiosity about consumer behavior and mediated content has led me to pursue a PhD in Media Psychology. My passion is gaining knowledge about how people interact with content on the Internet and other media vehicles. In particular, I am interested in connecting consumers and products through mediated content. Part of this entails careful consumer identification and the insights contributing to predictive behavioral characteristics of diverse segmented groups of consumers. In addition, the other side of the equation must be considered and that is the essence, the true purpose of the product or service.

With my experience and education I am able to conceptualize interactive products that are easy to use, inspire users and make their experience valuable and memorable. Along with being a hands-on strategic idea generator, I have had great success in building and leading interactive teams, and educating people about interactive.

PROFESSIONAL EXPERIENCE

AMERICAN AIRLINES, Fort Worth, Texas • 2011 - 2012

UX Lead Information Architect (Contract)

Responsible for leading the UX Project Team managing internal and external UX resources (visual designers, front-end technologist) for the addition of new features and enhancing existing features on aa.com. Interfacing with customers to discuss their needs and requests on the website. Recommending user-focused organization of site content that addresses existing information and suggests new content enhancements. Undertaking appropriate research and review to develop an understanding of aa.com’s customers’ business and users. Perform usability testing, including the creation and distribution of the tests and analyses and recommendations from testing results. Contributing to a culture of innovation and teamwork in an Agile environment.

MEDASSETS, Plano, Texas • 2011

User Experience Designer (Contract)

Responsible for the design and functionality of several internal applications including web, mobile (iPad, iPhone, Blackberry and Android) in an Agile environment. These applications include e-commerce and CRM. Deliverables include wireframes and functional prototypes created in Visio and Axure. User research and testing is performed throughout the lifecycle of design phases. Also responsible for vetting and hiring additional UX Designers as needed.

TRACYLOCKE/N-GEN STUDIOS, Dallas, Texas • 2008-2010

Director-Interactive Services

Built the interactive team which resulted in substantial revenue growth for this start-up group. Was responsible for the P&L, vetting and hiring vendors, and searching, interviewing and hiring talented interactive personnel. Educated the agency in interactive channels to deliver a true 360 degree marketing experience for the clients. Provided vision, strategy, information architecture and user experience architecture on many diverse interactive products including large b2b custom business applications for clients such as Pepsi, Harrah’s, Hershey’s and Pizza Hut to promotional websites and sweepstakes for clients such as Kimberly-Clark, Major League Baseball, Pepsi, AT&T, and the Dallas Cowboys. Strategy, persona creation, insights were created and presented to clients and internal teams.

TRACYLOCKE, Dallas, Texas • 2004-2008

Information Architect/Senior Interactive Producer

Created the vision, strategy, architecture and user experience for many different types of interactive products including complex b2b custom business applications, online sweepstakes, promotional and brand websites. The information architecture and user experience architecture was presented with sitemaps, use cases, workflows and detailed wireframes (some clickable) which were created using Visio. Strategy, persona creation, insights were created and presented to clients and internal teams. As interactive producer, my responsibilities included creation of statements of work, and general oversight of each project.

THE SUSAN G. KOMEN BREAST CANCER FOUNDATION, Dallas, Texas • 2003-2004

Business Analyst

The foundation was consolidating its many diverse databases. My responsibilities included stakeholders interviews for requirements, creation of functional requirements documentation, creation of wireframes to illustrate the user interfaces and workflows to support the development of the new database. In addition, I provided site architecture for the foundation’s main site in the area of grants applications, peer reviews and grant dispersals. The functional requirements were created in Word, the wireframes and use cases were created in Visio.

IMAGINUITY, Dallas, Texas • 2003

Information Architect (Contract)

Created the information architecture for brand and informational sites for Roger Staubach. Also architected an internal application for AdvancePCS. The architecture was created with Visio.

GAMESTOP, Grapevine, Texas 2002-2003

Technical Writer (Contract)

NORTEL NETWORKS, Toronto, Canada 2002

Business Analyst/Project Manager (Contract)

VERIZON, Irving, Texas 2001-2002

Information Architect/Business Analyst (Contract)

Was responsible for the work flow, user experience and site architecture for Verizon.com’s trouble-shooting section. Created sitemaps, wireframes, use cases and workflow using Visio.

NORTEL NETWORKS, Toronto, Canada 2001

Business Analyst/Project Manager (Contract)

I2 TECHNOLOGIES, Dallas, Texas 2000-2001

Information Architect/Project Manager (Contract)

Was responsible for the architecture of a supply chain network site that brought together buyers and distributors of tire manufacturing products. This was accomplished through sitemaps, use cases, wireframes and workflow documents. These documents were created with Visio and Word.

XCEED, INC., Dallas, Texas 2000

Information Architect (Contract)

Was responsible for the site architecture of interactive and online products for clients Henry Miller, Nokia and American Airlines. The site architecture’s deliverables were sitemaps, wireframes, workflows and use cases and were created in Visio.

GTE, Irving, Texas 1999-2000

Business Analyst (Contract)

INFORMATION TECHNOLOGY SOLUTIONS, Dallas, Texas 1999

Project Manager/Business Analyst (Contract)

STERLING COMMERCE, Dallas, Texas 1999

Software Technical Writer (Contract)

THE SABRE GROUP, Dallas, Texas 1998-1999

Technical Writer (Contract)

KOCH INDUSTRIES, Corpus Christi, Texas 1997-1998

Quality Assurance Analyst

SOUTHWEST RESEARCH INSTITUTE, San Antonio, Texas 1987-1996

Surety Analyst

EDUCATION, CERTIFICATIONS & MEMBERSHIPS

Doctoral student, Media Psychology

Fielding Graduate University, Santa Barbara, California

Master of Arts (M.A.), Psychology with emphasis in Media Psychology

Fielding Graduate University, Santa Barbara, California

Master of Business Administration (M.B.A), With distinction

New York Institute of Technology, Old Westbury, New York

Bachelor of Arts (B.A) – English

Texas A & M University, College Station, Texas

E-Commerce Architect – Southern Methodist University

Chemical Personnel Reliability Program

United States National Agency Clearance

International Academy of Visual Arts

Usability Professionals Association

Psi Chi The International Honor Society in Psychology

PROFESSIONAL ACTIVITIES

Judge for the W3 Awards

Judge for the Davey Awards

Judge for the Web Marketing Association Awards

AWARDS

2010 Wisk-it: Best in Show 2010 Interactive Marketing Awards

2010 Wisk-it: 1st Place Viral Promotion 2010 Interactive Marketing Awards

2010 Wisk-it: Iconoculture Big Idea Award

2009 CT Ad Club Award - Best Integrated Marketing (Purevia)

2009 CT Ad Club Award - Best Interactive (Propel)

2009 TracyLocke Brand to Retail Award (7-Eleven Domo)

PUBLICATIONS

Layne, C.M., Ghosh Ippen, C., Strand, V., Stuber, M., Abramovitz, R., Reyes, G., Amaya-Jackson, L.,

Ross, L., Curtis, A., Lipscomb, L., & Pynoos, R.S. (in press). The Core Curriculum on Childhood Trauma: A tool for training a trauma-informed workforce. Psychological trauma: Theory, research, practice, and policy

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