Manager Sales

Jason J. Tallman

*** ****** **** | Langhorne, PA 19047 | 215-***-**** | *****.*.*******@*****.***

EXECUTIVE PROFILE & SKILLS

Product developer, Product manager and Brand manager who bridges strategy, planning and execution for growth; architect of relevant marketing programs, user experiences and promotions delivering performance aligned with business objectives.

Product Developer - Directed a 15 person agile development team to build new cable television software applications, deployed two applications to 15+ million US households in 18 months. Provided thought leadership on interactive television and developed compelling business cases for continued development based on insight gained from trial and deployments.

Product Manager - Managed multiple product lines and businesses with $200 million annual revenues. Built 5% product revenue growth through three new product launches, while simultaneously marketed valued-add complements of existing services. Conceived and implemented a customer care agent sales program, adding $1 million profit to the bottom line. Other accomplishments include identifying $9 million of corporate cost reduction opportunities; implementing Voice-over-Internet protocol architecture for telephone business.

Brand Manager - Turned around lagging Video on Demand movie business by executing conventional and digital media marketing campaigns. Developed strategy through customer segmentation data and increased Video on Demand movie rental revenue by $1 million in the first 16 months. Created marketing plans, positioning strategies and assisted in mature product re-brand launch campaigns.

PROFESSIONAL EXPERIENCE

Verizon Communications, Inc. Fort Washington, PA

Fortune 50 company, provider of Cable Television, High Speed Internet, Telephone and Wireless Services

Product Manager, Email, Messaging and Communications 2011 to Present

Responsible for managing, growing and developing Verizon’s consumer and small business email and unified messaging ecosystems with over 10 million subscribers. Steward of the messaging and communications brand; by driving brand promise, vision, positioning and architecture to achieve Verizon business goals.

Manage annual capital budget planning process, work with Engineering and Network Operations to identify capital investment requirements; serve as liaison with Finance and defend new capital asks by drafting business case justification analyses.

Doubled annual online consumer Email advertising revenue by implementing a new advertising opportunity; Email advertising is now a $1M annual business.

Manage Email platform product lifecycle focusing on growth, maturity and saturation phases by understanding and articulating market trends, identifying new market opportunities and tracking revenue, costs, EBITDA and gross margins.

Worked with Verizon’s Network Operations team to obtain a 5% annual reduction of Capital spending on email storage by auditing email server platform and reclaiming storage capacity.

Developed and deployed three email software releases focused on enhancing customer experience and improving consumer email software performance by 15%.

Work collaboratively with marketing communications to create and execute digital media campaigns for Verizon’s email product line to drive higher online consumer engagement.

Comcast Cable Communications, Philadelphia, PA

Fortune 100 company, largest provider of cable television services in the United States

Product Manager, Interactive Television Software Applications 2009 to 2011

Directed the work of individuals, cross functional teams and third party business partners with responsibility to develop, test and deliver five interactive television (TV) software applications.

Spearheaded definition and deployment of Comcast’s first cable television commerce software application to 14+ million US households; created $1 million revenue stream in first 12 months. Commerce application allows a consumer to “shop” or purchase products from their television remote control.

Developed a “best practices” software user interface guidelines specification. The specification was distributed to 3rd party business partners to utilize for application development and submitted to industry “Standards Committee” for review and adoption by Cable Industry.

Reduced software test duration by 20%; streamlined quality assurance testing, by implementing automation testing and creating a prototype lab environment which allows third party business partners to test pre-production software code.

Product Manager, Digital Cable Television Product Development 2007 to 2009

Created business plans and product requirements for eight Digital Video Recorder (DVR) software products; including Multi-Room DVR which was deployed across the national Comcast footprint. Built a robust DVR consumer profile analysis using segmentation, demographic and psychographic data; translated results into market need and developed three new DVR features.

Oversaw the development of two prototypes which confirmed consumer market need and desire to stream and record television programming to portable media devices.

Product Manager, Digital Cable Television Software Applications 2006 to 2007

Directed a 15 person cross functional team to build an interactive program guide software application which deployed to 30+ million US households.

Defined product requirements and prioritized feature candidates for new software releases; utilized customer insights for demand creation and continuous improvement of software products.

Implemented company-wide key performance indicators (KPI’s) to drive and measure software code quality and performance of engineering and test organizations.

RCN Telecom Services Inc, Princeton, NJ

Public corporation, provider of Cable Television, High Speed Internet, Local and Long Distance Telephone Services

Senior Product Manager, Cable Television Services 2005 to 2006

Supervised a team of product managers; responsible for a $200 million product line. Directed the creation of company dashboard reports; enabling management from eight business locations to review daily product sales and forecast figures.

Produced monthly gross margin reports to monitor revenue, cost and profitability of cable television business unit.

Created monthly consumer print, television and digital media campaigns for Video on Demand product resulting in 5% lift in sales in first 9 months.

Indentified opportunity for market share growth. Created a new cable programming package for a highly competitive marketplace targeted specifically at Hispanic households; executed direct selling, direct mail and television ad campaigns to grow revenue and market share.

Product Manager, Cable Television Services 2004 to 2005

Defined pricing and brand strategy for Digital Video Recorder (DVR) product; executed consumer marketing campaign including direct mail, television ad and online campaigns resulting in 10% product penetration in 12 months.

Managed external business relationships with cable television networks; identified new strategic partnerships and assisted in contract negotiations for new products and services.

Chaired company wide customer retention committee, with focus on churn reduction and customer win back. Reduced controllable churn by 1% through improved quality of service and customer problem resolution. Industry controllable churn for cable television is 4-5%.

Senior Analyst, Telephone Services 2002 to 2004

Managed a $150 million product line; with forty five products and 300,000 subscribers. Consolidated a complex product portfolio, integrated product line from newly acquired business unit; product line reduction reduced operating expenses by 3% annually.

Implemented a sales incentive program for 300 customer care agents resulting in resulting in a 10% increase in telephone product penetration in 12 months.

Marketing Analyst, Telephone Services 2000 to 2002

Managed fifteen add-on telephone products across eight company business locations; serving 300,000 customers. Analyzed product sales performance and built three new product packages to increase ancillary average revenue per customer from $3 to $6 in 12 months.

Created product training manuals and instructed quarterly training classes to over 800 sales, customer service associates and operations personal on new product launches, promotion and pricing strategies.

Education

Bachelor of Business Administration, Marketing

Wilkes University, Wilkes-Barre, PA

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