Luda Herold, PMP

410-***-****

cr5whq@r.postjobfree.com

SUMMARY PROFILE

Results-oriented Program/Project Manager with over 15 years of proven success in delivering effective business solutions for improving customer service, productivity and efficiency, business processes, corporate communication, marketing operations and vendor management and performance. Background includes managing projects up to $10 million with dedicated and shared resources using industry best practices in areas of interactive media, eCommerce, media ratings, market research, marketing, federal government and healthcare. Leverage industry methods to optimize the efficiency and management of projects/programs including development of SOWs, project charters, formal requirements documentation, technical specifications documentation, systems development life cycle (SDLC), PMBOK and recommended PMI PMP principles, Waterfall and Agile project methodologies, CMMI, Six Sigma, and other relevant standards. Expertly directs project initiation, management, and closing through effectively setting expectations and providing stakeholder communication regarding project status and related issues throughout the project lifecycle and continuously identifying and applying lessons learned into organizational improvements. PMP certified expert with a MS in Information and Telecommunication Systems for Business and a BA in International Business.

CORE COMPETENCIES

 Program/Project Management of complex technical projects, including development of infrastructure framework, implementation of technical operations policies and processes, internet projects, ecommerce projects, and web content management

 Process focused project management, including process development, analyzing and increasing process efficiency, process standardization, and process automation

 Advanced Project Management techniques

 Delivery of projects on time and within budget

 Effective project assessment and application of project management principles and tools

 Experience with Content Management Systems

 Expertise in CRM tracking systems (i.e. PeopleSoft and SAP), issue tracking systems( i.e. Atlassian JIRA), Collaboration tools (i.e. SharePoint) and configuration management tools

 Experience with HTML 4.0 and web development tools (i.e. Dreamweaver, FrontPage) and desktop publishing programs such as Abode Photoshop

 Experience using Enterprise Project Management (EPM)-Project Server 2003, MS Office Suite, MS Project, and Visio

 Fluent Conversational Russian

EXPERIENCE

Consulting Engagements (2006-2009)

HealthCore (WellPoint), Wilmington, DE

Project Manager, Healthcare Safety Studies

 Manage the development and launch of the Safety Sentinel System, a new HealthCore revenue generating service offering which monitors the safety of pharmaceuticals after Food & Drug Administration approval

 Manage the initiation of a new line of business for Government and Academic Research, including the development of program plans, business planning, process workflows, and process documentation

 Work collaboratively with senior management, PMO, and project resources to establish corporate policy and procedures for work process flows, status reporting, conducting lessons learned and implementation of results, change management, template standardization (i.e. program business plans), and resource modeling

 Lead project team comprised of Pharmaceutical professionals, including Executive Sponsor, Program Sponsor, Team Lead, Clinical Analyst, Epidemiologist, External Key Opinion Leaders and Experts, Research Analysts and Programmers

 Managed the Safety Sentinel System project team which included 10-12 shared resources ranging from analysis and report development to data extraction and system support

SAP America, Newtown Square, PA

Project Manager, Global Marketing Operations

 Managed a global multi-year $4.8 million+ implementation of a marketing funnel and campaign reporting program

 Engaged senior level management to ensure program adoption and the identification of key performance indicators (KPIs), goals, and post implementation audits

 Improved marketing effectiveness by 10%, increasing revenue opportunities and providing insight into the contribution of the marketing organization

 Developed and managed matrix resources throughout various geographies, workstreams, and organizations

 Defined and managed requirements, milestones, project plans, and schedules at regional and global level

 Managed risks through the development and maintenance of risk assessment plans

 Lead the Marketing Funnel and Campaign Reporting project which included approximately 15 dedicated and 40 shared global resources for development and monitoring of CRM related campaign configuration processes, creation of process metrics, process adherence support and monitoring, and development of online reporting systems

GSI Commerce, King of Prussia, PA

Project Manager, Ralph Lauren Polo Account

 Managed full range of e-commerce related projects, which included user interface and functional modifications, changes to fulfillment center integration, email communications, incorporating third party billing options, such as Bill Me Later and PayPal, and other third party integrations, such as Newgistics

 Managed day to day client needs including project requests, production support, report generation, requirement definition, change requests and delivery management

 Performed gap analysis and prepare project estimates

 Managed client expectations related to project scope, schedule, and budget

 Developed and maintained staffing plans, risk documentation, issue tracking, and budget tracking

 Managed e-commerce projects that included 5-10 dedicated resources and 5-10 shared resources, which supported technologies such as Oracle, Java, JSP, XML, BEA Web Logic

National Park Service (NPS), Washington, DC

Project Manager, Radio Program

 Managed annual program budget in excess of $9 million dollars annually for Narrowband/Digital Radio Conversion project, which involved converting analog wideband park service radio systems to digital narrowband radio systems

 Coordinated the development of over 250 project implementation plans (PIPs), which included requirements, budget and procurement information

 Established, developed and maintained standardized project processes, procedures and documentation

 Performed Earned Value Management (EVM) analysis for the Office of Management and Budget (OMB)

 Reported monthly progress to DOI and OMB through a web-based tracking system, including budget, schedule, and variance justification, and related issues

 Initiated and managed Spectrum Relocation Project, which was a 3 year $13 million dollar program, involving the re-channelization of the frequencies of two national park units’ radio systems for the purpose of enabling their usage for commercialization

 The Narrowband/Digital Radio Conversion program included 7 regional managers and over 250 individual park units and a staff of 5 engineers and security

 Managed nation-wide projects that included 5-7 dedicated resources and 250-350 shared resources which supported the multiple telecommunications initiatives sponsored by NPS

USinternetworking, Annapolis, Maryland

Senior Consultant/Project Manager, eBusiness Solutions

 Drove delivery of high quality ebusiness projects for external customers through all phases of project lifecycle, from initiation and planning phases through production support, including forecasting, setting objectives, and determining courses of action

 Identified and formally documented business and technical requirements with stakeholders in order to create a statement of work (SOW) for contractual purposes such that expectations could be established in terms of scope, timeline and budget

 Prepared technical specifications documentation, with accompanying mockup screenshots, to ensure that comprehensive, agreed upon, solutions are developed

 Served as a resource and mentor for other team members on appropriate client management techniques

 Managed e-business programs that included 1-3 dedicated resources and 6-10 shared resources which supplied subject matter expertise in the areas of database (Oracle and SQL) administration, IT operational support and web site development including .NET and Java

Department of Defense (DoD), Falls Church, Virginia

Project Manager, Project Management Office

 Managed technical projects to support the Health Affairs/TRICARE Management Activity DoD contract

 Provided leadership and strategic direction in support of marketing and product development activities

 Participated in building PMO policies and procedures, as well as supporting and promoting organizational CMMI activities

 Managed governmental IT projects in support of the Health Affairs/TRICARE Management Activity contact. Project teams ranged from 5-12 resources and spanned a diverse group of governmental agencies. The teams primary focus were the projects associated with content management and web portals

Arbitron Inc.-Permanent Engagement (1997-2006)

Team Lead/Technical Project Manager, Internet Services

 Managed and delivered web-based business solutions for internal and external customers utilizing industry best practices

 Established business process improvement approach through the implementation of standards, policies and procedures and ongoing reviews

 Performed and actively participated in the development of formal requirements, design documentation, formal code review procedures, and configuration management procedures

 Led a project team of shared business and IT resources exceeding 25 people to the successful completion of multiple IT related business enhancements, such as single sign-on, content management, and the introduction of .NET and Java to a COBOL workspace

Web Managing Editor, Marketing Communications

 Managed and coordinated cross-functional corporate web-based customer communications

 Developed and managed enterprise web presence long range strategic plan, including the development and integration of value-added customer applications

 Initiated and implemented web trending analyses, usability studies, and search engine optimization strategy

Senior Research Analyst-Audit Specialist, Customer Analysis/Research

 Led corporate end to end operational audits for the purpose of obtaining accreditation for services

 Advised external customers and sales personnel on issues related to competitive intelligence, utilization of data analysis and reporting tools, industry data and audience estimates, and internal processes and procedures in order to facilitate optimize utilization of services

Contract Services Survey Supervisor

 Managed $6 million in annual supplier contracts

 Supervised the performance of remote call center vendors through meticulous attention to rigid production schedules, performance metrics against deadlines

 Designed and administered performance improvement tactics

Shugoll Research-Permanent Engagement (1994-1997)

Market Research Project Manager, Field Services

 Managed market research field studies, totaling over one million dollars in annual revenue, including project bidding and management of project budgets

 Conducted all operations of a remote market research office, including the management of several part-time employees

EDUCATION/CERTFICATIONS/TRAINING

 MS in Information and Telecommunication Systems for Business – Johns Hopkins University

 BSBA in International Business – The American University

 Project Management Professional (PMP) – Project Management Institute (PMI)

 International Institute for Learning, Inc. (IIL) seminars: Utilizing Business Analysis for PM Success, Tips and Tricks for the Business Analyst, Leading Cross Cultural Virtual Teams, Troubled Project Recovery—The First Steps

 ScrumMaster Certification

 CMMI Training – Staged and Continuous Representation – ThoughtMill

 Advanced Project Management - Global Knowledge

 Object Oriented Analysis (OOA) and Design Using Unified Modeling Language (UML) – Training etc

 Project Management Essentials For IT Professionals – Global Knowledge

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