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SEO Analyst

Baltimore, Maryland, United States
March 14, 2011

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• A professional career that reflects over 20 years of management, training, organizational development and change management strategies in highly competitive and data centric environments.

• 9 years of successful track record transforming behavioral operations of local and federal government operations to improve efficiency, productivity and customer satisfaction via design and implementation of effective change management, communication and training strategies and plans that included:

o Leadership engagement activities

o Stakeholder analysis and assessment

o Role/organization impact assessment

o Readiness and business value assessment

o Training strategies

o Communication messages and vehicles

• Demonstrated ability to influence leaders, and establish collaborative partnerships; strong strategic

planning and operational implementation skills.

• Demonstrated effective manager of dynamic projects with multiple priorities with a demonstrated

ability to work collaboratively with a variety of people and with team members.

• Demonstrated experience with ERP implementations within highly competitive, high performing,

data driven organizations.

• Practiced at gathering requirements; writing functional and technical specifications and converting

them into plans for testing their accuracy and validity

• Accustomed to handling sensitive, confidential records with a demonstrated history of producing

improved processes, accurate, timely reports while meeting stringent business guidelines.

• Extensive knowledge of and experience in organizational development methodology.

• Demonstrated Technical Writer of end user training documentation, technical and functional

specifications for such clients as District of Columbia Public Schools (DCPS); Metropolitan Police

Department (MPD); District of Columbia Government; Montgomery County Government (MPG);

Health Care Finance Administration (HCFA) now Centers for Medicare Services (CMS).

• An effective communicator with strong leadership and consulting skills.

• Demonstrated knowledge of and experience with teaching, training, and adult-learning techniques.

• Excellent oral and written communication skills, with an innate ability to quickly and easily establish

and maintain rapport with all levels of personnel.

Selected Accomplishments

Successfully designed and implemented change, training and risk management strategy to transition leading military organization from manual labor operations to Oracle e-Business suite of applications which included strategies for Governance and Support; Communication; Executive Leadership Buy-In and Customer Support and Service.

Managed all training and communication activities for 7 major divisions of leading military organization which included Communication Plan design and implementation, Needs Assessment, Curriculum Design, Training Plan, recruitment and management of Technical Writers to develop End User documentation using UPK

Successfully designed and implemented change, training and risk management strategy to transition 68 District Government agencies; DC Metropolitan Police Department and District of Columbia Public Schools (DCPS) from extensive manual procurement processes to ARIBA Buyer solution resulting in the conversion of a 60 to 120 day procurement process to 5 business days.

Successfully designed, implemented and managed strategy to transition District of Columbia government payroll operations to PeopleSoft Time and Labor application via field readiness, conversion of requirements into functional and technical specifications, and development of Communication plan and strategy.

Successfully utilized PeopleSoft Human Resources database to support business processes, maintain historical records and job related data, report progress on critical HR functions, and facilitate better decision making.

Successfully designed and implemented 3 major training programs for the District of Columbia’s 68 agencies on time and within budget.

Successfully designed and managed strategies for the consolidation of 8 single sites into one multi-million dollar facility serving Health Care Finance Administration (HCFA) now Centers for Medicare Services (CMS) ahead of schedule and under budget generating a 25% ROI


Communications, Bachelor of Science 06/1981

Florida State University, Tallahassee, Florida

Post Graduate Studies in Education


Montgomery County Maryland Govt. – MCG, MD 10/2010– 12/2010

Change Management Analyst

• Focused on the people side of change including changes to business processes, systems and technology, job roles and organizational structures

• Created and implemented Change Management and Communication plans that minimized employee resistance and maximized employee engagement and adoption and greater utilization of new systems and processes

• Lead communications strategy and execution for implementation of Oracle e-Business suite of applications

• Wrote communication materials that built awareness and understanding of new processes and technology changes across user and stakeholder groups

• Coached senior leaders to help them successfully fulfill the role of change sponsor

• Provided direct support and coaching to front-line managers and supervisors as they helped their direct reports transition to new systems and processes

• Lead and supported project teams in integration of change management activities into their project plans

• Developed User Productivity Kit (UPK) and Power Point presentations to support training and change initiatives

Bell Technology, Inc. – Sykesville, MD 06/2008 – Present

VP Business Development

• Direct the creation and execution of marketing & business development

• plans, including establishment of annual revenue targets

• Identify, classify, prioritize and manage a sales pipeline of prospective

• and current governmental, corporate, association and foundation clients

• Identify and manage the pursuit of government grant and contract

• opportunities

• Recruit, manage and evaluate the activities of the Business

• Development efforts

• Assist in the development and production of marketing collateral

supporting the Company’s business development efforts

• Engage directly with identified government, business and foundation

prospects and clients, seeking new and expanded business relationships

• Manage the drafting, review and corporate approval of business/project

proposals and budgets

General Dynamics Canada (GDC) – Ottawa Canada- 01/2008 – 06/2008


• Functional POC for the design and integration of Change Management methodology for Manufacturing and Supply Chain Oracle implementation.

• Developed and implemented communications, training and OCM approach.

• Recruited, selected and managed contract team of Technical Writers using Oracle User Productivity Kit (UPK) to develop end user training materials for Oracle e-Business suite of applications

• Managed all training and communication activities for 7 major divisions which included Communication Plan design and implementation, Needs Assessment, Curriculum Design, Training Plan and End User documentation using UPK

• Assisted in populating the Oracle Training Instance to support training exercises

• Engaged stakeholders to understand needs, communicate project information, and gain acceptance of system and process changes

• Prepared weekly and monthly Status Reports and participated in regularly scheduled Status meetings.

• Designed and managed direct activities of client Subject Matter Experts (SMEs). Collaborated with client to implement desired change successfully and cost effectively

District of Columbia Public Schools (DCPS) – Washington, DC - 04/2007 – 11/2007

Senior Consultant

• Functional POC for the design and integration of District of Columbia Public Schools (DCPS) proprietary reporting and tracking systems (DCSTARS) for executive to end user audiences.

• Conducted analysis of DCPS reporting and business processes and applied a working knowledge of existing policies, procedures and information flow to DCSTARS solution.

• Trained client personnel (exempt and non-exempt) in technical and functional component of the DCSTARS application

District of Columbia Government - Washington, District of Columbia 12/2006 – 04/2007

OCM Lead

• Functional lead for readiness activities relative to PeopleSoft Payroll implementation

• Provided leadership and vision in proposing and implementing Change Management and Communication Plans and strategies

• Analyzed payroll processes applying working knowledge of existing payroll policies, processes, procedures and information flow to PeopleSoft Payroll module.

• Planned and executed executive to end user stakeholder meetings; interviews and status reports

• Interviewed, hired and trained project personnel in the use of the PeopleSoft Payroll module, readiness activities and managed completion of their assigned tasks

World Adult Kickball Association (WAKA) – Reston, Virginia – 08/2006 – 12/2006

Developer & Trainer

• Provided leadership and vision in proposing and implementing training solutions for marketing and business development strategies

• Provided design, analysis and implementation of organization’s project and change management methodologies

District of Columbia Government Public Schools – Washington, DC – 02/2006 – 05/2006

Sr. Consultant – ARIBA Implementation

• Functional POC for design and integration of DCPS proprietary procurement system PASS (Procurement Automated Support System)

• Provided leadership and vision to propose and implement solutions for conversion of Capital Pos into customized ARIBA Buyer solution

• Analyzed DCPS procurement business processes and applied a working knowledge of existing procurement policies, procedures and information flow to ARIBA Buyer Supplier (Spend Management ) solution

• Trained project and client personnel (exempt and non-exempt) in technical and functional components of the ARIBA solution to transition DCPS from a legacy application to Oracle based technology.

District of Columbia Government – Washington, DC – 07/2002 – 02/2005

Sr. OCM/Training Consultant

• Managed organizational change initiatives relative to implementing proprietary applications within the District government as part of the Administrative Services Modernization Program (ASMP)

• Developed and implemented Leadership Engagement via conduction of interviews and focus groups, assessing organizational risks, formulating leadership strategies, coaching senior level clients on their role in major transformations, and designing and facilitating senior level and stakeholder events and meetings

• Developed and implemented workforce transitions strategies for affected individuals

• Identified role impacts on system implementations, providing oversight and facilitation of stakeholder events, coordination of event related logistics, and gathering of quantitative data through survey tools and MS Excel

• Used MS Project to plan, conduct and coordinate SME meetings of large scale to inform and acclimate 68 District agencies to changes in processes and system functionality in addition to 143 District Public Schools (DCPS) in the implementation and training of eSIS - a customized reporting application

• Designed and conducted training sessions for District agency executive and staff personnel.

• Conducted training needs analysis and developed and implemented course materials

• Tested proprietary system functionality, managing and mitigating risks, identifying and evaluating issues, and system performance

Internal Revenue Service (IRS) – Lanham, MD – 10/2001 – 07/2002

SEI/CMM Consultant

• Designed and implemented a software process improvement plan to move the IRS software development organization to level 2 of the Capability Maturity Model (CMM).

• Built software process infrastructure

• Conducted feasibility studies and assessed risks

• Established Software Process Improvement (SPI), Change Management and Communication Plans along with Process Asset Library (PAL)

• Collaborated with senior management and worked with developers to coordinate change processes and conduct software baseline audits.

• Created standard reports documenting SPI activities and maintenance of Project Work Breakdown Schedule (WBS)

• Designed, developed and implemented the on-line policy and procedures documentation for CMM Level 2 activities

Professional Competencies

Competent in designing and implementing Proficiency Based Learning Systems

Familiar with 360 Feedback Methodology

Proficient with PROSCI ADKAR and People Centered approaches to Change Management

Proficient Succession Planner

Adept at recognizing and working the 3 Stages of Organizational Development:

• Stage I – Chaos (Firefighting mentality)

• Stage II – Stability (Back to Basics)

• Stage III – High Performance (Sustainable Results)

One on One and Group Facilitator

Experienced Stakeholder Event Planner

Knowledgeable of Performance Improvement Principles

Adept at conducting presentations and training to large diverse groups

Skilled at aligning training and development to drive productivity and quality initiatives

Technical Skills

Adobe Photoshop

Adobe Flash

Corel Paint Shop Pro

MS Office Suite




Visual Basic

Oracle e-Business

Oracle User Productivity Kit

( UPK)

Windows Vista/XP





Configuration Management Visual Source Safe

Quality Assurance (QA) Management


Vendor Contract/Relationship Management

Healthcare Regulatory (Medicare, HCFA)

Help Desk/Customer Service Management


Rational Software (ClearCase, Requisite Pro)

Lotus Notes




PC Anywhere

UI Editor

Golden 32 Bethnic Information Technology Budgeting

CRM Planning and Implementation Analysis/Requirements/Design Management

Clarify, Siebel Call Center, Visio, Remedy, Actuate;

Icon Author, PHOENIX Authoring System (Mainframe and Client Server)


Macromedia Director


CBT Express

Integration Testing Management


eSIS , Oracle; Oracle e-Business Suite and Oracle User Productivity Kit (UPK)

Areas of Expertise

Project Management

Change Management

Instructional Systems Design (ISD)

Training Delivery & Administration

Business Process Re-engineering (BPR)

Business Analysis & Design

Technical Design

Technical Writing

Digex Corporation – Beltsville, MD – 03/1999 – 08/2001

Sr. Program Analyst/Information Engineer

• Performed business process consulting services that spanned the life cycle of a project, from establishing the project framework through implementation.

• eBusiness and vendor contract management through test and modifications of Clarify and Siebel

• Established the Front Office system Software Development Lifecycle (SDLC);

• Gathered and analyzed user requirements for COTS software modifications

• Tracked and resolved bug fixes

• Developed detailed functional and technical specifications

• Directed the test and validation of functional and technical specifications and Release Management schedules

• Exercised independent judgment within broadly defined practices

• Utilized strategic planning techniques, business process re-engineering, information engineering; facilitation techniques, and organizational change management disciplines to insure successful attainment of IT goals and objectives

• Developed, implemented and maintained Standard Operating Procedures (SOPs) and contingency plans; Acted as liaison between developers and user community regarding processes and procedures

• Documented historical record of software modifications and compared those modifications to previous software releases

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