Graphic Designer 2

RESUME

KATHLEEN WRIGHT | PRINT + WEB DESIGNER

http://www.kathy-wright.com

LEADERSHIP | COMMUNICATION | EXPERIENCE

TECHNOLOGY, CONSUMER, NON-PROFIT, BRAND & ADVERTISING FIRMS

Strategic Brand Identity & Marketing Campaign Development User Interface Design | Interactive Online Content Development | Website Design Budget Oversight | Client & Vendor Relations | Team Building & Resource Development

PROFILE

Experienced visual designer with brand identity experience that includes start-up and Fortune 500 companies, consumer and non-profit organizations, boutique ad agencies and large design firms. Specific expertise in software user interface design, online content development and website design. Extremely tech-savvy, well versed in current and emerging user interface design technologies and web marketing techniques, and their roles in improving the user experience to establish brand loyalty. Demonstrated ability to accurately interpret project requirements and create visually compelling, technically sound UI design components. Effective leader/mentor with reputation for developing highly productive teams that take active, accountable roles in the creative process. Exceptional communication, presentation and budget management skills, and proven success delivering concurrent, priority projects on time and within budget.

PROFESSIONAL EXPERIENCE

WRIGHT DESIGN WORKS, Redwood City, CA | 2010-Present

DESIGN CONSULTANT | VISUAL DESIGNER

Provides brand evaluation and visual marketing consultation to non-profit organizations and small businesses, managing $3,000- to $30,000+ project budgets. Collaborates with others to deliver marketing guidance and solutions to B2B clients.

SRI INTERNATIONAL, Menlo Park, CA | 2005-2009

CORPORATE DESIGN MANAGER, MARKETING COMMUNICATIONS

Established, implemented design standards across 5 divisions, oversaw development of all corporate design initiatives, including rebranding of corporate and divisional literature, interactive online and user interface design projects. Ensured all projects were delivered on time and within budget, and introduced multiple cost- and time-saving measures that positively impacted department’s bottom line.

• Transformed 5-member in-house staff into a cohesive, highly productive, multi-disciplined design team, significantly improving collaborative and presentation skills, increasing overall productivity by 30%.

• Initiated, supervised complete overhaul of biosciences group branding, creating a powerful new look that gained 100% approval from customer base.

• Reinvented SRI corporate brand image, creating a design that established an immediate connection with target markets, enabling SRI to compete within an increasingly competitive, diversified market.

• Initiated installation of in-house photo studio, reducing annual costs by 80%.

• Delivered engaging series of interactive online learning programs, adhering to all government-funded requirements; completed project in 6 months.

KATHLEEN WRIGHT, San Francisco, CA | 2002-2005 DESIGN CONSULTANT | IN-HOUSE FREELANCE DESIGNER Optimizing $50,000- to $250,000-project budgets, produced a variety of design projects (consumer packaging redesign, tradeshow booth design and collateral, corporate logo redesign, corporate brochure, signage, etc.) during 3-year tenure, completing each project on time, within budget and to 100% client satisfaction. Clients included ZAUDHAUS DESIGN, E-COLOR, SAVI TECHNOLOGY, SATMETRIX and FAYE WORKS DESIGN. NETOBJECTS, INC., Redwood City, CA | 1997-2001

VISUAL DESIGNER, GRAPHIC DESIGNER, CREATIVE DIRECTOR

Supervising 3-member in-house design and production team and $750,000-budget, initiated design evolution of corporate visual brand and product line media (acquisition branding, consumer website refresh, trade show signage / collateral, print/online advertising, marketing programs and product packaging).

• Oversaw cohesive visual integration of company acquisition, creating a dynamic look that effectively complemented firm’s existing brand.

• Established and maintained highly productive working partnerships with 4 - 6 freelance designers design and advertising agencies and various pre-press and print vendors, ensured high-quality, time- and cost-efficient services.

• Directed concept-to-completion design and development of corporate website, delivering complex project in 3 months’ time, on time and within budget. Guided all phases of project, including:

• Product interface design, online advertising, quarterly interactive product demos, version software sales and training presentations - Vetting design firms, management of annual report, direct mail programs - Software packaging design/production (consumer & enterprise markets)

PRIOR RELEVANT EXPERIENCE

KATHLEEN WRIGHT, San Francisco, CA | 1994-1998 DESIGN CONSULTANT | FREELANCE DESIGNER

TANDEM COMPUTERS, Cupertino, CA | 1986-1994

SENIOR ART DIRECTOR, MARKETING COMMUNICATIONS

EDUCATION

Bachelor of Science, Graphic Design San Jose State University, San Jose, CA

Business Marketing Certificate

UC Berkeley Extension, San Francisco, CA

SOFTWARE PROFICIENCY

Microsoft Office Suite, Adobe Suite CS3 / CS4, Final Cut Pro & Express, Maya 8, iWork, iLife, FileMaker,

FrameMaker, Javascript, HTML, CSS, WordPress

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