Marketing Sales
Resume:
JEFFREY S. BELL
Los Gatos, CA *****
************@*****.***
SENIOR MARKETING EXECUTIVE
Marketing executive with a successful track record of product marketing and corporate marketing for global technology markets, including cloud, storage, security, software, networking, and servers.
- Insightful product marketing developing multi-year roadmaps of competitive, differentiated products exceeding revenue and profit goals.
- Precision written and verbal communications producing clear, creative, convincing product and company value positioning.
- Search Engine Optimization (SEO), Search Engine Marketing (SEM), social marketing, inbound marketing, email marketing and marketing automation experience creating awareness and inbound sales leads.
- Key member of the executive team with successful leadership roles in both start-up and established companies.
- Negotiating and managing strategic alliances for whole product solutions, marketing and sales.
PROFESSIONAL EXPERIENCE
ZETTA, Sunnyvale, CA 2009 – 2012
Director Marketing
Lead marketing for very successful launch of this enterprise cloud storage online data protection company. Developed and executed all corporate communications including PR, analyst relations and lead generation, supporting aggressive customer acquisition growing footprint over 16x in past year.
- Developed messaging, company website and collateral. Created customer testimonials, competitive market analysis, market sizing and Zetta differentiation.
- Garnered multiple company and product awards, including Red Herring Top Global 100, driving recognition and website traffic.
- Used SalesForce and Marketo to establish marketing automation and marketing measurement system building lead nurturing database of over 150,000 prospects generating hundreds of sales leads per week.
- Oversaw SEO and SEM campaigns, social marketing and inbound marketing though blogging and external linking, driving website traffic and generating inbound sales leads.
SCHOONER INFORMATION TECHNOLOGIES, Menlo Park, CA 2008
Marketing Consultant
Directed and performed product marketing functions for the then stealth-mode company targeting SSD-based MySQL and memcached acceleration and caching market in Cloud Computing Service providers and Internet Data Centers, reporting to CEO.
- Researched market size and segmentation and competition. Analyzed SSD providers (and competitors), MySQL and memcached markets and use cases, and Cloud Computing service providers and Internet Datacenters. Created initial product value messaging and collateral.
PIVOT3, Palo Alto, CA 2007 – 2008
Vice President of Marketing
Drove all aspects of marketing for this 50-person clustered iSCSI storage software company initially targeting a $7 billion physical security video surveillance market. Launched company and product achieving rapid customer acceptance and industry acclaim.
- Planned and executed all aspects of product and company launch including product requirements document, packaging, pricing, competitive analysis, value messaging, collateral development, and website development.
- Designed and executed a PR campaign with analyst, press and partner outreach that put Pivot3 on the video surveillance map achieving 2-3 times the press coverage as existing industry players.
- Targeted and won significant product and company awards building customer, partner and investor confidence: Byte and Switch Top 10 Start-ups; Gartner “Cool Vendor;” Security Industry Associate Award for Video Storage; Frost & Sullivan Emerging Company Award.
- Built and executed a marketing program with SalesForce and Marketo that achieved over 1000 leads in the first six months through targeted, vertical specific tradeshows, Web 2.0 advertising.
- Pivot3 secured $24 million in additional funding with strong evidence of early customer and partner success and market acceptance driving to a first 12 months of revenue of more than $3 million.
PILLAR DATA SYSTEMS, San Jose, CA 2003 – 2006
Vice President of Marketing
Built and drove all aspects of worldwide marketing for this 500 person new modular SAN and NAS storage company targeting a $5 billion market. Launched company into market achieving more than four times the first year revenue of other new storage companies.
- Instituted cross-functional product management process successfully bringing to market five separate product releases with five additional products in the development pipeline.
- Created four-year product strategy and established key technology and solution partnerships with companies such as Brocade, CommVault, Emulex, FalconStor, McData, Oracle, Symantec.
- Built marketing team from four to thirty, including business development, analyst relations, product marketing, channel marketing, field marketing, demand generation and corporate marketing. Managed $10 million marketing budget.
- Generated more than 25 million impressions through positive articles placed in Forbes and Wall Street Journal. Delivered stellar customer and analyst reports supporting the company and product.
- Implemented Oracle CRM system and web portal supporting measurable, consistent demand generation programs, creating 25,000 contacts and 2000 sales opportunities in the first nine months in market.
NETWORK APPLIANCE, Sunnyvale, CA 2002
Director NearStore Marketing
Managed product marketing and messaging for new, fast growing nearline storage product segment.
- Created solution-focused go-to-market strategy, positioning product into fast-growing disaster recovery and disk backup markets, increasing revenues to $100 million, 10% of overall revenue.
- Developed new compliance product and partnering plan, eventually achieving the number two position in this market.
UNISYS CORPORATION, Blue Bell, PA 1973 – 2002
Vice President and General Manager Storage, Mission Viejo, CA (1998 – 2002)
Managed all aspects of $400 million storage business, $120 million gross margin, $25 million P&L. Refocused storage business on partner-sourced solutions to improve time-to-market, address emerging market segments and redirect investment priorities.
- Grew revenue from $250 million to $400 million with margin improvement from 20% to 31%.
- Defined and implemented Storage Area Network (SAN) program including backup and restore and business continuance solutions, yielding new revenue stream of $60 million in two years.
- Established go-to-market and product alliances with eco-system partners including EMC, StorageTek, Brocade, Veritas, Computer Associates, Emulex, and Q-logic, growing open systems storage revenue from 0% to 25% of overall storage business in three years.
- Implemented consulting practice generating incremental revenue of $6 million in first year.
VP Operations & Planning New Business and R&D, Malvern, PA (1996 – 1998)
Strategic planning and operations for new business ventures in software, security, servers, and storage and for $400 million, 3000 person R&D organization.
- Realigned R&D plans consistent with new corporate strategy. Implemented process and reporting improvements to meet $400M budget and insured on-time delivery of more than 100 new products.
- Centralized and managed marketing services team improving lead generation, collateral development and web marketing across multiple product programs at reduced overall expense.
- Directed acquisition of $3 million data-access software company. Integrated and successfully managed as stand-alone business unit, growing revenue by 100% in 18 months.
Director Sales and Software Support, Blue Bell, PA (1994 – 1996)
Managed worldwide sales and software support for Enterprise Server Group. Focus on security software, networking, data management, infrastructure software, and web-enablement solutions.
- Developed new competitive pricing and packaging strategies, growing annual software revenues from 20% of server business to over 40%. Total software revenue exceeded $600 million.
- Managed worldwide launch / roadshow activities for new product releases. Developed sales collateral and field training.
Program Manager, Software; Program Support Manager; District Systems Manager
Detroit, MI / Chicago, IL (1973 – 1994)
- Grew software revenue by 20% per year. Performed competitive analysis, established targeted solution segments, developed product requirements, collateral, and training.
- Provided marketing for mainframe family. Managed user group. Created marketing database. Instituted worldwide consultative selling program that increased server sales by 30%.
- Managed software support and consulting (80 people) for $100 million sales operation. Leading US revenue generating district. Provided sales support, installation, and consulting services.
EDUCATION AND PROFESSIONAL DEVELOPMENT
B.A., Mathematics / Computer Science, University of Detroit, Detroit, MI
Strategic Alliances, Darden School of Business – University of VA
Creating and Managing Successful Strategic Alliances, Penn State University
Memberships in: Marketing Executives Networking Group, CMO Council, American Marketing Association, Silicon Valley Marketing Association
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