Manager Marketing

T. K. KUMAR SWAMY

Old no – D / **, New no – *, 3rd street, lakshminagar, Nanganallur,

Chennai – 600 061 Mob: +91-994**-*****, + Tel: +91-044-********,

Email: - *****.**********@*****.*** : ****************@*****.***; **.**********@*****.*** ; *****.**********@*****.**

LinkedIn: - http://in.linkedin.com/pub/kumar-swamy/25/5b7/370

Twitter: - http://twitter.com/#!/godinmufti blog - *****.**********.*******@*******.***

http://mars.astrology.com/matrix/free/235133554/1?ice=ast%3Afreeexit%3Areading

PGDBM (Marketing – Correspondence), Physics Graduate, Professional with 23 + years experience in the Advertising Industry and have worked with Prestigious Media Establishments

Recent Employment – Sr. Vice President (Marketing) M/S Dot Com Infoway Ltd.,(Galatta.com) – on line movie portal and Galatta Cinema movie magazine…..

*Online ad space marketing *Ad networking (BD) *Social media * Print /TV medium ad space marketing * Direct Marketing * Creative Selling /Advocacy * Client’s marketing centric advertising support * Advertisers / Agency relationship Management * Team Management and the ability to lead from the front Viz Have been practicing "Ever Ready" "Go to Market" concepts for years much before it came in vogue recently

Professional Synopsis

I have 23 + years experience in the advertising industry of which mostly have been in print / electronic / digital media space / air time marketing and, I have a gained a fair amount of knowledge covering the entire gamut of the advertising / media industry and have worked in many prestigious media establishments, and over a period of time I have developed a good rapport with major advertisers – pan India and their respective advertising agencies

Professional Summary

•Up to date information on the trend of advertising space marketing. Viz – Print, TV, Radio, Online, all types of conventional & Non conventional advertising mediums

•Ability to interact at the highest level decision makers pertaining to advertising

•Have worked in all 3 major areas of advertising viz. Marketing ad space for media houses, have functioned as brand manager consuming media, and have worked at the agency level as client service Manager offering advertising related needs

•Sound understanding about advertising & related human resource management and the ability to lead a team effectively to its objectives from the front

•Have been awarded many a times for good performances

•Have the credit of achieving many ‘First time’ concepts in print space marketing

•Language abilities - Tamizh, Hindi, English, Telugu, Malayalam ,Bengali, other Hindi Dialects

Career History

M/S DOT COM INFOWAY LTD., (GALATTA.COM / GALATTA CINEMA)

Designation Period

Sr. Vice President April 2007 –

Job Profile:

Headed 4 divisions of the company viz. online ad space marketing (Galatta.com), print ad space marketing (Galatta Cinema), and movie related (Content Sales) to online sites and to telecom operators, Sourcing sponsors for (Galatta Global Events) – South Indian Movies related offshore events. Basically had to function as profit center head and was reporting to PRESIDENT / COO of the company.

Achievements:

I personally had got online ad campaigns for the movie portal viz. Nokia, Vodafone, Airtel, Panasonic to name a few. I generated ad revenue for the Movie Magazine from the very first issue of its launch in April ’07. And was instrumental in clinching the deal with Vodafone, Aircel for the supply of movie related content for their Value added services (VAS) and WAP – on line sites

PARAMOUNT AIRWAYS IN FLIGHT MAGAZINE

(WINDOWS & AISLES)

Designation Period

G. M – Ad space Marketing 2006 July – 2007 March

Job Profile:

Primary objective was to generate ad revenues for the magazine and operate this division as an independent profit center reporting to the Managing Editor

Was in charge in launching the in flight magazine and to partake in overall supervision from printing to ensuring the magazine’s availability in every aircraft

Achievements:

Ensured all the 9 issues during my tenure was made available to passengers on board and here too ensured ad revenues from the very first issue the likes of Jewelry boutiques, lifestyle products, Premium Brand watches etc

M/S DALAL STREET INVESTMENT JOURNAL

Designation Period

Regional Manager - South 2000 June – 2006 June

Job Profile:

Ad space marketing for the journal predominantly finance related ads Un/Audited results of listed companies, corporate ads and was responsible for delivering targets and leading a team of 12 consisting of Asst. Managers and Executives from the southern States was reporting to the Chairman / Managing Director

Achievements:

I had joined this organization during the complete downturn of the financial / Stock market at that time and, with sheer determination coupled with hard work was able to salvage and restore the ad revenues more or less equivalent to the yesteryear heydays. Had joined as Branch Manager and as an one man army and went on to create a team leading from the front which delivered and maintained consistency and ad revenue sustenance much to delight of the management and were awarded generously by the management for the hard work. Was eventually elevated as Regional Manager – South

M/S VASAN PUBLICATIONS LTD.,

(ANANDA VIKETAN GROUP OF PUBLICATIONS)

Designation Period

Manager - Adsales 1997 March – 2000 May

Job Profile:

Primarily Ad Space marketing for all their publications and selling commercial air time for TV serials produced by Viketan Televistas telecast in Sun Network

Achievements:

Was instrumental in getting the ‘Henkel’ broadsheet ad in Ananda Viketan and Aval Viketan (Women’s magazine which had just been launched), which was first of its kind in the history of Tamil vernacular magazine segment.

M/S ADWISE ADVERTISING AND PR AGENCY PVT. LTD

Designation Period

Manager – Client service 1996 March – 1997 Feb

Job Profile:

Handling all advertising related requirements for the client serviced by the agency that also included planning PR strategies and conducted interactive events during product launches for the clients.

Achievements:

Had the opportunity to experience the nitty-gritty of conducting interactive events and product launches

M/S TELEDATA INFORMATICS & SOFTWARE DEVELOPMENT CO. LTD.,

Designation Period

Asst. Brand Manager 1993 Jan – 1996 Feb

Job Profile:

All components of brand management Viz. – Product Positioning, Pricing, Packaging, Interacting with Agency on Record and developing Media / PR strategies and conducting seminars at national / international level for creating brand awareness amongst the clients for the software products developed by the company for the shipping Industry.

Achievements:

Gained hands-on experience in brand / product Management

M/S RASHTRIA SAHARA

(Hindi Vernacular daily published by M/S SAHARA GROUP C0.)

Designation Period

Asst. Manger - Advertising 1991 May – 1992 Dec

Job Profile:

Selling advertising space for the vernacular daily published from Delhi to advertisers in TN advertising in Hindi vernacular dailies

Achievements:

Understood the market potential for the possible ad revenue generation from advertisers based in TN for vernacular medium viz. Hindi Daily

M/S BENETT COLEMAN & CO. LTD.,

(Times of India Group of publications)

Designation Period

Sr. Officer – Response 1987 April – 1991 April

Job Profile:

Ad space marketing for TOI Group of Publication

Achievements:

Had gained a rich and varied experience in print media ad space marketing

Had the exposure to sell ad space to an array of advertisers for TOI group of publications. Sold ad space for all the categories in dailies viz. display / tenders, appointment / financial / corporate / political and also had the opportunity to work for special supplements / International features apart from selling space to their weeklies, fortnightlies and monthly magazines. Also during those nascent times had got a couple of half page ads for TOI

Education

•PGDBM (Correspondence) – Alagappa University – 1991

•B.Sc (Applied Science) – From MNREC (Allahabad University) – 1987

•12th Language, MPC - From Anglo Bengali Inter College – Allahabad – 1984

•10th - From Kendria Vidyalaya (Central School) – 1982

Personal Information

•Date of Birth - 23rd October 1965

•Marital Status - Single

•Languages Known - Language abilities - Tamizh, Hindi, English, Telugu, Malayalam, Bengali, other Hindi Dialect

Contacts & References of Advertisers / Agencies

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****@******************.***; **********@*********.***; *******.*****@******.**; ******.*****@***-***.***;'*******.******@******.*** ';

******@*************.***; *.****@*****.***; *.*******@***.*********.**.** ; ******@******************.***; ****.*********@**************.***;

Benjamin Premkumar B Ramanathan; *******@*************.*** ; *****.*.******@********.**.** ; *******@***********.*** ; *************@*************.*** ; *****.******@***********.*** ; *******@****.*** ; ****@************.** ; ****************@****.*** ; *******.**@**************.*** ; ********.*****@***********.*** ; **********@*************.*** ; ****.*********@**.***.*** ; ******.****@******.*** ; Jitendra Singh; jaynthi; Jain , Saurabh ; Priya Kamineni ; ******@****.*** ; *.************@********.*** ; **************@*********.*** ; *****.*********@******.*** ; *****.****@********************.*** ; ********@*********.*** ; *****.*******@**************.*** ; *******.*@********.***.** ; *****@******************.** ; *******@************.*** ; **.*************@*******************.*** ; Nataraj; *********@************.*** ; *************@**********.*** ; ************@***************.*** ; P Madhavan; ********@****.*** ; ************@************.*** ; Ramesh-R-VP-Sales & Marketing-PRW-HO ******.***@**************.*** ; ********@***************.*** ; ********.******@*********.*** ; ********@***************.*** ; *******.****@********.*** ; ************@****.**.** ; Sreenivasan-R-GM- Marketing-PRW-HO ; *****.**@**************.*** ; ************@*****.*********.*** ; *******.*********@*****.** ; ******.*******@******.** ; *******.*****@****.*** ; Shweta Sharma ; ******.****@******.** ; ******@*************.*** ; *.********@********.*** ; *****.**********@********.*** ; ***************@*********.*** ; ******.******@***********.*** ; ******.*@***-***.*** ; ******@**********.*** ; ******.******@******.** ; ******.******@*****.***

*******@***********.**.**:*********@**********.**:**********@*****.**: **********@*******.***:****.*****@**********.***:*******@**.******.***:*****@*********.***:******@******.**:********.**********@******.** AnuragBatra <******@**************.***>

*Kindly please note that some of the persons from the agency list have moved to other agencies

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