Marketing professional with an MBA and 8+ years experience

MS. DEEPTI SOMASEKARAN

***** **** *** **

Bothell, WA 98012

425-***-****

*********@*****.***

PROFILE

Highly accomplished Marketing professional with an MBA offering over 8 years of proven performance managing business units, directing projects, and driving business development initiatives. Most recent experience has been as Director of Marketing, with extensive international background as well. Expertise:

 Brand Development

 Corporate Marketing

 Product Management

 Project Management

 Product Conceptualization

 Strategy Development

 Strategic Selling

 Product Positioning

EXPERIENCE

WESTCOTT HOMES, Bothell, WA 5/2007 to present

Director of Marketing –

Overseeing the Marketing department for Westcott Homes, the role involves developing and implementing strategies to create a strong brand, to increase the traffic to a Westcott community and achieve business results. Integral to the role is budget planning, team management, SEO, creating the business plan and calendar and overseeing the successful implementation of these. As part of this currently spearheading a unique marketing activity to create a USP in the marketplace. Key Contributions:

 Launched successful SEO programs to increase the website traffic by 60%.

 Increased traffic to a website community by 100%

 Played an intergral role in Westcott’s growth from 50th rank to 15th in less than 1 year.

 Revived the brand and repositioned it to match the needs of the target segment. This involved creating a new Corporate signage program, Corporate advertisements etc.

 Relaunched the Corporate Website. The process involved developing the vision for the new website and overseeing the development, launch and maintenance of the new site. The relaunch was tied in to integrate with the new brand image.

 Successfully launched a new home community which led to record sales in the first month. The process involved working with different internal and external teams on planning and executing the launch, creating the advertising and mailers for the community and handling all the launch related promotional and PR activities

MICROSOFT, Redmond, WA 2006 to 2007

Marketing Manager –

Integrally contribute to the Microsoft Dynamics team, which strategizes on methods to develop business among mid-market customers in the US, and responsible for the team’s pipeline generation through Online Engines and Webcasts. The role also involves developing the Marketing Calendar and Forecast for Microsoft Dynamics. Performing this role on temporary assignment through CoreStaff. Key Contributions:

 Developed the Customer Success Series, a customer reference program in which key customers speak on their Microsoft experience before large groups of potential customers nationally who are engaged in different phases of the purchase cycle. The essential elements of this project involve tracking the recruitments, interacting with the customer, developing the content alongwith the customer, driving the registrations and promoting the event using different vehicles.

 Secured contracts with leading Online Engines who agree to showcase Microsoft Dynamics products in exchange for compensation for sales leads associated with those products. Constantly monitoring the performance of these Online Engines to ensure it meets the pipeline objectives.

SYMRISE PRIVATE, LTD., Chennai, India 2001 to 2005

Product Manager –

Oversaw the $3.6 million Home Care division of this Indian subsidiary of a leading German fragrance manufacturer, held P&L responsibility and was responsible for growing the category.

Directed projects for all clients in India and Sri Lanka, and collaborated with the Asia Pacific headquarters in Singapore for major initiatives. Key Contributions:

 Won significant business valued in excess of $1 million, by bringing on an Indian brand from a manufacturer originally reluctant to partner with the company. Consulted extensively with the product developer, and emphasized the financial benefits of the proposed agreement. That brand ultimately became the third largest in the country.

 Recommended a series of new products and product enhancements, chief among them being a low cost hair product. Managed all essential phases of fragrance development and launch, and positioned the product to deliver consistently good revenue performance.

KUMARAN SYSTEMS PRIVATE, LTD., Chennai, India 2000 to 2001

Marketing Executive –

Instrumentally supported this software development firm’s strategy shift, to focus on the B2B market segment for its enterprise system management solutions. Conducted comprehensive B2B marketing research, presented the executive leadership team with the verticals, and proposed business development initiatives. Also contributed to marketing and public relations.

EDUCATION

MASTER OF BUSINESS ADMINISTRATION, Marketing 2000

Madurai Kamaraj University, Madurai, India

BACHELOR’S DEGREE, ENGLISH LITERATURE 1998

Lady Doak College, Madurai, India

Contact this candidate