Experienced Marketing Professional
Resume:
Uana Coccoloni
**********@*****.***
Skills Summary
Over fifteen years experience developing, managing and implementing strategic marketing campaigns including all aspects of brand management, creative development, vendor relationships and budget management.
Professional Experience
Helio, Inc.
March 2006 to May 2007
10960 Wilshire Blvd., Los Angeles, CA
Sr. Marketing Manager
~Develop marketing plans, programs and campaigns to support business objectives and sales goals.
~Develop and execute the retail marketing strategy for the Helio brand, products and services in all retail locations.
~Develop a complete marketing strategy for the Grand Opening of the first Helio stores. This included a plan for Advertising, PR, Web, E-marketing, POP and Merchandising.
~Create promotional programs that drive awareness and generate traffic to all major retail accounts. This included events, promotional advertising and kickoffs, as well as seasonal promotions and incentives.
~Work with Sales and other members of the Marketing Team to develop customized marketing programs for major retail accounts.
~Manage the Helio Co-op Advertising program to promote the Helio brand, product and services.
Apple Retail UK Limited
September 2004 to September 2005
Apple London, UK
Manager, Marketing Communications
~Responsible for the strategic planning and project management of key retail marketing initiatives and special events for the opening of the first European retail location; the Apple Store, Regent Street, London
~Manage all aspects of the development and coordination of marketing communications programs for the first European retail location; Apple Store, Regent Street, London and two subsequent locations in England.
~Manage all tactical aspects and integration of the brand marketing communications plan, including strategy pertaining to branding guidelines, sales and consumer collateral, retail point-of-purchase merchandising materials and consumer promotional and event materials.
~Working in partnership with other areas of the Apple Retail Marketing team including merchandising, visual design, store operations, and all marketing organizations to develop and execute programs and events.
~Manage the marketing communications budget, and manage efficient processes for planning, creation and execution of marketing deliverables that meet the quality, cost and time requirements.
~Manage creative agencies in the strategic development and execution of creative campaigns.
Apple Computer, Inc.
May 2000 - September 2004
Cupertino, CA 95014
Manager, Retail Marketing Communications - 3 years
~Managed all aspects of marketing communications plans based on key marketing initiatives for all retail Apple Store locations in the United States.
~Developed integrated marketing campaigns including collateral, point-of-sale, multi-media, and presentation content.
~Enhanced process for creation of retail store signage which resulted in more effective and quicker implementation of signs in the stores.
~Managed development of special store events materials to help promote product or special savings resulting in increased sales and awareness among qualified customers during event.
~Managed the development of a reseller advertising toolkit which enabled resellers to utilize approved imagery and messaging to create their own advertisements.
~Managed quarterly Demo Day events, which brought increased traffic into channel partner locations to view Apple’s latest technology and applications.
~Managed annual budget of $2+ million.
Manager, Software Marketing Communications - one year
Project manager directly responsible for the creation of all customer communication pieces associated with a software product launch.
~Leader of a technology task force that was responsible for increasing awareness of that product's functionality and benefits and resulted in increased sales for that product.
~Successfully managed the creation of all deliverables associated with four software product launches.
~Managed creative development of materials to support corporate promotions displayed in Apple's channel reseller locations resulting in increased sales for those products included in the promotion.
~Managed annual budget of $1+ million.
Comerica Bank
2.06.99-5.01.00
Santa Clara Avenue, San Jose, CA 95111
Manager, Events and Charitable Contributions
~Planned and managed all customer and employee events for Comerica Bank locations throughout California.
~Managed multiple vendors to ensure the success of each event.
~Managed charitable foundation with donations in excess of $1million/year to over 100 organizations statewide.
Lotus Development Corporation
8.01.96-1.02.98
Wayne, PA
Manager, Software Marketing
~Managed all aspects of collateral development for software product launches.
Education
Fairfield University-Graduated 1987
Bachelor of Arts-French and International Business
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