: Resume
Katy, Texas 77493
R E S U M E
ERNEST BALDERAS
Qualifications:
Extensive professional, experience in grocery retail produce sales and
store management.
Managed the large scale produce buying of many items for the Houston,
S.A. & Dallas warehouses. I.E.: pineapples, bananas, mangos, potatoes,
tomatoes and Asian products.
Experience in FOB buying.
Expertise in dealing with growers from California, Texas Southwest
Market, Mexico, and Costa Rico.
Appletree representative for television, radio and newspaper
advertisements in Spanish and English.
Bilingual English/Spanish
EXPERIENCE:
Senior Buyer & Warehouse Manager
o Replenishment buying and inventory control management.
o Negotiate and manage inventory levels of multiple-load and oversee
delivery schedules and seasonal merchandise.
o Monitor sales and margins
o Product negotiation and procurement verifying dollar amounts and
quantities and ensure invoices are prepared for payment.
Combs Produce Company, Dallas, Texas
2010-2011
Senior Associate Buyer
o Work directly with buyers, other Category Managers, and Pricing in order
to maximize support for assigned produce categories.
o Accurately determine timing and quantities to order.
o Anticipating customer demand and effectively managing inventory.
o Promoting our products to customers in an ongoing matter
.
H.E.B. Houston, Texas
1992-2010
Associate Buyer
2005-2010
o Saved H.E.B. $350,000-$500,000 per year with effective purchasing.
o Effectively reduce Hispanic stores from 800 SKU’s to 150, which created a
new district of ten stores with the same format.
o Shut stores down completely, opened under new name, targeting Hispanics,
Mi Tienda (My Store). Store closed making $60K a week in produce sales, now
does an average of $140K per week. Ten stores copied this format and still
growing.
Merchandiser
1997-2005
o Responsible for merchandising over fifty stores, targeting the correct
customer demographics.
o Responsible for training and recruiting of employees.
o Effectively merchandising grand opening stores to open with 15% or more of
the business. This had never been achieved before. Helped to convince the
management that some stores would sell more produce than meat.
Produce Manager/Asst. Store Manager
1992-1997
Appletree; Houston, Texas
1987-1992
*Appletree is an employee owned company. 100 stores were bought
ought from Safeway.
Produce Manager
1987-1988
o Troubleshooter
1. Would respond to trouble stores and work with produce manager to
correct the problems. Made sure the merchandising matched up to the customer
base.
Merchandiser
1988-1992
o Responsible for a fifteen store district.
o Merchandised stores to the correct customer base. This in turn, generated
over 50% in sales increase, primarily Hispanic stores.
HONORS AND AWARDS:
“Superstar” Appletree, Inc., June 1991
Recognized and chosen, on the basis of customer service and knowledge, to be
the lead performer in the company’s television and radio commercials and
newspaper advertisements.
Customer Service Superstar “Business Resources” Appletree, May 1990.
I was recognized for outstanding sales and customer service. I was elected
from over 6,000 retail employees statewide.
* Karrass Effective Negotiating Attended one of the negotiation training
seminars.
Personal References:
Upon request