Business Analyst

Sr. Business Analyst/Systems Analyst

Web Applications ● New & Existing Products ● Design & Implementation

Dynamic, results-driven management professional with over 15 years of experience designing and managing a diverse set of software applications including CRM systems, Biotech ERP, Automotive Sales & Finance, Event Planning, Entertainment, E-Commerce and Inventory Management. Notable success in planning, analyzing and implementing solutions in support of business objectives as well as creating new products to meet market demand. Hands-on experience in leading all stages of the software development lifecycle from requirements gathering to deployment including areas such as design, architecture, development and QA. Proven team and project leader able to inspire and motivate team members in each of their respective areas. An established history of being the central resource for all aspects of the product line.

Product & Project Management • Web Application Design • Process Improvement • Needs Assessment

Legacy App Conversion • Re-Engineering • Development & Implementation • UI Design • Quality Assurance

Team Development & Management • Partnership Relations • Client Relations • Customer Service • Troubleshooting Presentation & Training • Product Documentation • Marketing and Sales Support

PROFESSIONAL EXPERIENCE

StageOne Events - Brentwood, CA (11/2008 – Present)

Corporate event planning company and parent owner of National Reunion Services.

Application Consultant/Developer

Currently designing and developing various applications to facilitate the needs of the two organizations to effectively manage their events and reunions in a centralized online environment. In charge of evaluating existing legacy applications and interviewing principal users to re-engineer existing functionality and process flow. Also tasked with defining additional specifications and incorporating those into a new multitenant architecture allowing the application to be leased to other organizations in a SaaS revenue model.

Key Accomplishments:

• Reverse engineered and documented the existing legacy FileMaker Pro applications

• Created new MSSQL databases and architecture to accommodate new requirements and load expectations

• Converted existing screens to new web user interface while improving process flow

• Incorporated electronic payment integration with gateways such as Authorize.net and Paypal

• Created data import/export functions for use with 3rd party data vendors and mail houses

• Developed new event management sections including budgeting, online registrations, contact management and integrated reporting

5square Systems – Westlake Village, CA (8/2001 – 9/2008)

A venture backed $32M online web application company providing an enterprise level CRM and Sales Process Management system for automotive dealership industry.

Product Manager/Application Analyst/QA Manager (5/2005 – 9/2008)

Served as lead product manager and business analyst for the 5square product line. As product manager, defined the product roadmap, generated and reviewed product ideas to match customer and market demands, created requirements documents, technical designs and enhanced overall usability. As application analyst, was responsible for reviewing all new product requests and how they integrate into the application and the existing architecture. As QA Manager, personally tested all new features going into the product, trained and managed the offshore QA team and managed all bug tracking in the issue management system.

Key Accomplishments:

• Completed 10+ lead certifications for OEMs including GM, Audi, Nissan, Infinity, VW and Ford

• Defined, implemented and oversaw 8 major releases within tight deadlines

• Personally installed and trained the first set of dealerships using the new product upon its inception

• Conceptualized and designed several key systems and features of the CRM system

• Managed two complete UI overhauls of the application to increase usability and speed

• Reduced product rollbacks and production patch requests by 40%

Business Analyst (6/2004 – 5/2005)

During the conversion of the legacy application to the new J2EE application, trained and mentored the development team on how the previous application was built, how to resolve issues and how to incorporate new features and designs into the current product. Principle application expert and resource for the development team and support team. Advised the development team on business logic requirements during code re-factoring and new feature implementation. Trained product managers, technical writers, other business analysts and the sales team on use of the application.

Key Accomplishments:

• Generated detailed integration specifications for Kelley Blue Book data exchange

• Trained a staff of 20 developers and development managers on how the existing application operates and all applicable domain knowledge

• Documented all tech requirements such that the new application went to beta in only 4 months

Lead Developer – Co Founder(8/2001 – 6/2004)

Responsible for creating product designs, generating prototypes, technical designs, and JSP coding of several sections of the application. Routinely met with the development team and distributed tasks as well as advised team members on business logic requirements and requested features. Researched new technologies and initiated development efforts in various areas ranging from form printing to 3rd party data importing. Heavily involved in most areas of application development including CRM, Auto Financing, Forms, Database design, Reporting, Email integration, Credit Processing and 3rd party integration.

Key Accomplishments:

• Designed and developed the “Dealsnap” and “Ratesnap” car dealer management and desking systems

• Created application user interface including branded versions for all makes of auto manufacturers

• Integrated Flash animations into custom e-brochures to increase F&I sales

• Converted significant sections of the application from MySQL to Sybase and eventually to Oracle

• Set up new administration interfaces to allow our systems to connect to major financial networks

• Developed, managed and supported a large scale, 20 store deployment of a customized version for Enterprise Rent-A-Car

• Researched and created a PocketPC version of the application for offsite salespeople

Root9, Inc. – Mountain View, CA (2/1999 – 8/2001)

Macromedia Flash design company specializing in online animations and “build your own” website and e-commerce store applications.

Lead Developer – Founder

Responsible for product design, implementation, and maintenance of Root9’s “Ugenerate” Flash based online website creator. Conceived and managed the Igenerate web hosting service including network and server administration, monitoring, tech support and new accounts for both domestic and international clients. Responsible for evaluating various development technologies and packages, hardware and software platform research, cost/savings projections, analysis, project planning, design, coding, testing, installation, training and documentation.

Key Accomplishments:

• Designed and coded Ugenerate’s Flash editor including tightly integrated e-commerce suites.

• Created and maintained a localized Japanese version of the product for Root9’s joint venture with a well established Japanese sales organization.

Creative Explosions, Inc. – Mountain View, CA (5/1996 – 1/1999)

Animated cartoon entertainment website featuring innovative online cartoons as well as guided tours through the internet in various website categories.

Lead Developer/Engineer

In charge of all web programming of the WebTrips Cartoon Network. Senior sound engineer in charge of music and sound effects for animations. MIS and network administrator for all local PCs and remote servers. Purchased equipment, assembled, loaded and configured software, completed performance tuning, and trained users. Performed system upgrades and troubleshooting. Responsible for system analysis and project management for the development of a custom advertising system involving full motion commercial-like animations.

Composite Rotor, Inc. – Mountain View, CA (5/1995 – 4/1996)

Equipment manufacturer specializing in carbon fiber centrifuge rotors for the biotech industry.

Software Engineer

Created a custom MS Access CRM-Sales application for the inside sales team to track customers and prospects, manage purchase orders, view inventory, summarize sales reports, and do sales based resource planning for the manufacturing department. Also responsible for creating company website and allowing online sales quotes to be routed to individual sales members for processing.

COMPUTER RELATED SKILLS

Operating systems: Windows XP, 2000, NT, MS-DOS

Languages: ASP, ASP.NET, VB, JSP, HTML, DHTML, Javascript, CSS, AJAX, SQL, UML

Databases: MSSQL, MS Access, Oracle, MySQL

Tools/Software: MS Office, MS Project, MS Visio, Photoshop, Paint Shop Pro, Flash, Sound Forge, Wiki, Acrobat, WebMenu, Cart32, IIS, Imail, TestTrack, Jira, QuickTest Pro, SEO.

EDUCATION

Cogswell Polytechnic College-Sunnyvale, CA BS – Music Engineering

Cal Poly – San Luis Obispo, CA – Computer Science

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