Internet Director Auto / ecommerce / BDC director / Internet training
Resume:
Rick Allen Dyer
Cell Phone 240-***-****
Qualifications
** ***** ********** ** ***** of new & used vehicles; this includes 9 years in e-Commerce management. In addition to Sales, I have experience in maintaining websites, third party lead evaluations, providing leadership for internet sales lead handling procedures at the sales floor level and oversight for Business Development Center (BDC).
Maintaining the CRM/ILM tool for lead database management; essential in converting leads to sales over the long term.
Primary task to convert new & used car internet leads into appointments for the dealership. Secondary, provide leadership on “how to” skills with respect to “follow-up” procedures on long term leads. Lastly and on a continual basis, training; CRM platform, database management for sales individuals leads and “phone skills” for setting the appointment.
• Working relationship with the E-commerce Director in implementation of necessary technical changes for all websites; enhancement for dealership branding and merchandizing for new and used car sales & fixed operations for the dealership with respect to Search Engine Optimization (SEO).
• Attended Lexus Internet Sales Manager Training; New York Corporate, 2006.
• Digital Dealer National Conference 2006, 2008
• CarFax, Blackbook, Autotrader, Autobytel, AutoUSA, Cars.com, Ebay; V-Auto, AutoUplinkUSA
Attended all with respect to dealership/management training. Hands on backend tools usage.
• Social Media Management; “Stone Meta Social Media” platform for dealerships.
How to enhance the social media “foot print”. Primary was to give the dealership’s fixed operations the best possible “pier recommendation” construct that would increase dealership branding and ultimately, new customers to their fixed operations and front end sales.
This is the future of the Internet business I am sure.
WORK HISTORY
2011 March –current Passport Toyota Marlow Heights
Title Internet Director of sales
Responsibilities
• In addition to sales, task to maintain AVV ILM management and keep in compliance the AIM construct.
• Training all sales people’s compliance requirements.
• Provide consulting opinion on how best to “track, measure, evaluate” third party lead providers.
• Give guidance on best practices for SEO and SEM; also included, ad-word/pay per click best results.
WORK HISTORY
2009 Aug. – Nov. Toyota of Waldorf
Title Internet Sales Manager
Responsibilities
• Provide required technical changes to their existing ADP ILM tool from a BDC format to a floor sales construct; clean install latest version of ADP. Additionally, construct necessary data management permissives for floor sales and managers.
• SEO enhancement for the BZ Results website. Additional review of their SEM that was being maintained by BZ Results.
• Set-up floor sales lead handling procedures. Set appointments and track all appointment metrics with the goal of increasing closing ratios for new and used car sales.
• Review and make necessary changes for all third party providers that support their Internet business platform.
WORK HISTORY
2009 March - July Chevy Chase Nissan
Safford Lincoln Mercury
Title Internet Sales
Responsibilities
• At Chevy Chase Nissan, using AVV Web Control CRM tool, follow-up all new/used car leads. Primary responsibility was to set appointments and deliver the vehicles.
• Safford Lincoln Mercury, using Auto base CRM tool, follow-up used car leads; appointment sets through delivery.
WORK HISTORY
2006 to Jan. 2009: Lindsay Automotive Group
Title: Internet Sales Manager
Lindsay Lexus
Responsibilities
• Using I-car Magic ILM tool, Auto-base, and Reynolds; Maintain database of 700 leads per month. Lead generation from Lexus Cobalt and Lindsay “Home” websites and various third party lead providers.
• With the use of “backend” tools for the websites; optimize keywords, page titles, and meta-tags for efficient “indexing” from internet search engines. Maintain all monthly sales requirements displayed for each website.
• Develop training material and presentation for internet sales staff (15). This included “lead handling procedures” and “phone skills” training.
• When possible, meet all internet customers upon arrival and if necessary, “TO” the customer in an effort to sell value and close the deal.
WORK HISTORY CONT.
Lindsay Cadillac
Responsibilities
• As outlined under Lindsay Lexus above, the same course of actions apply.
The difference at Cadillac is that the number of sales people are on the average, have 20 plus years experience. Their Internet/computer skill set was minimal and required a different approach; the BDC option was employed.
• All leads were “handled” thru the BDC and appointments were set and handed out to the sales floor. Any no shows were routed back to the BDC for follow-up.
Lindsay Ford
Responsibilities
• CRM tool used at Lindsay Ford was AVV Web Control interfaced to Reynolds on the backend.
• Ford had various websites and with the assistance of others, maintained proper merchandizing and dealership branding as required.
• Total lead count of 800 with 30% from “second chance” providers.
• As with Lexus, training and database management were primary.
WORK HISTORY CONT.
Feb 2006 – July 2006
Position: Automerica, Maryland
Title: Internet Sales Manager
Responsibilities
Automerica was a privately owned business formed by investors outside the car industry; they folded the business in July 2006.
• Used car sales; two store fronts; 80% second chance sales.
• Develop from the ground up Internet component; ILM I-car-Magic, Develop new website, add third party lead providers.
• Provide sales appointments to sales group and initiate sales myself.
February 2005 – February 2006
Position: Jim Coleman Toyota
Title: Internet Sales Consultant
Responsibilities
• My rookie year in the car business I started out in the Internet Sales Department. I-car Magic was the ILM tool along with Reynolds backend.
• Jim Coleman provided a lot of training; I averaged 12 cars per month the year I was with them.
1996 -2004 Position: Self-Employed
Title: Contractor
• During this period, I made several efforts in starting a small business. Warehouse labor contractor, mutual fund sales rep, and house remodeling contractor to name three.
WORK HISTORY CONT.
1980 - 1995 Position: General Electric Corporation
Titles: Field Engineer, Process Control Engineer, Sales Application Engineer
Responsibilities
• Engineering positions were varied. H/W & S/W implementation of process control equipment in the industrial sectors world-wide.
• This included industries in utility power generation, oil well drilling, mining equipment, and the steel industries.
• Sales application engineer position was also related to process control systems for the steel mill industries; hot strip mills and rod and bar mills. Requirements were to write the specifications, negotiate the terms and conditions along with price at the customer locations world wide.
REFERENCES
Tom Ibrahimi General Manager Passport Toyota
Neb Getachew General Sales Manager Passport Toyota
Barry Holliday General Sales Manager Lindsay Cadillac of Alexandria
Eric Sievers Sales Manager Lindsay Cadillac of Alexandria
John Corona General Manager Koons Toyota Easton
Ray Fenster ecommerce President RayFenster LLC consulting
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