Sales Customer Service

Patrick N. Goad

*** **** **** ***** • Goodlettsville, TN. 37072

615-***-**** (Res.) • 615-***-**** (Cell) • *******@***.***

SALES LEADERSHIP: Consumer Packaged Goods and Business Solutions

Demonstrated ability to direct sales and marketing initiatives for business solution providers and manufacturers of consumer packaged goods. Focused on business planning and value based sales methods to drive profitable revenues.

Proven Expertise:

• Key Account Management • Territory Expansion

• Fortune 500 Account Management • Major Account Planning

• Market Penetration • Sales and Margin Analysis

• Business & Sales Planning • Value Based Consultative Sales

Skills and Competencies:

• Recognize new opportunities and align resources

• Manage senior relationships with diplomacy

• Advisory approach to wide range of individual clients

• Able to see strategic pieces of solution and organize for action

H.G. Hill Food Stores 2009-Present

Assistant Manager

Management of daily store operations with annual revenues in excess of $9,000,000:

• 50+ Employee management

• Customer relations

• Store operations

• Vendor relations

• Product replenishment

• Product merchandising

Pat Goad & Associates, Inc. 2007-2009

Owner/President

A manufacturer’s representative agency developing additional channels of distribution for manufacturers with an account specific clientele within the Southeastern United States.

• Client base includes Mass Retail, Grocery, Convenience Store, Hardware, and General Merchandise Wholesale.

• Agency provided initial customer contact, proposal preparation, contact with purchasing and appropriate upper management contacts, plan of action, closure of sale and complete post account management.

• Partial vendor listing:

• Casey Pottery (Home Accents)

• Miraclebeam (LED Lighting), Cliff Weil (Sunglasses)

• Corganics (OTC Health & Beauty Care, Energy Shots)

• Newhall Labs (Hispanic HBA)

• Panasonic (Primary Batteries)

• Ammtech (Direct Import Housewares)

ProLink Solutions, LLC,-Chandler, AZ. 2006-2007

Regional Sales Executive

Launched market expansion for industry-specific technology company. Joined ProLink Solutions to introduce the company’s GPS/Course Management Solutions and services in a three state territory. Responsible for territory marketing, business planning and major account sales.

• Created $2.1M new business development pipeline.

• Sold more than $225K within months of creating business plan.

• Provided consultative services to golf courses owners and operators related to revenue increases, operational efficiencies and guest/customer service.

• Provided comprehensive ROI analysis to demonstrate value of solution.

• Responsible for post sale implementation and training resources.

The Bill Goad Co., Inc. – Goodlettsville, TN. 1984 – 2005

Owner/Vice President

Provided leadership in developing integrated sales and marketing strategies for over 20 brands. Instrumental in establishing a profitable business by strategic planning, financial budgeting and forecasting. Established and maintained industry wide client relationships. Built and managed an outside key account sales force. To assure success in achieving business plan goals, led up and down the organization with a hands-on, people oriented, energetic style.

• Owner/Vice President of independent sales organization with constant track record of yearly sales increases and new account development.

• Established core merchandising, marketing and plan-o-gram programs within the Mass Retail, Dollar/Discount, General Merchandise Wholesale, Electronic (retail & wholesale), Hardware (retail & wholesale), Grocery (retail & wholesale), Convenience Store (retail & wholesale), Farm Retail, Drug and Institutional Markets.

• Developed a client base including Fortune 500 retailers with an excess of 8,000 stores.

• Partial vendor listing includes:

● Panasonic Battery Sales ● O’Cedar

● Konica-Minolta ● G&S Metal Products

● Colgate-Palmolive ● Arjon Mfg.

● Dena Corp. ● Newhall Labs

● Rockline, Inc. ● Signature Brands

• Jokari/US • SG Footwear

• Magic American • StarPlast

• Rush Foods • Binky-Griptight

• Partial Account List includes:

● Dollar General Corporation ● Tractor Supply Company

● The H.T Hackney Company ● Kroger/Middle Tennessee Foods (DSD)

● The Charles C. Parks Company ● H.G. Hill

● Cor-Mark ● Tennessee Farmers Co-op

• Performed product category market analysis to support product growth and sales and marketing plan objectives and goals.

• Extensive use of multifunctional resources to implement strategies for each account to improve and enhance customer satisfaction.

• Created and provided extensive advertising programs for retail and wholesale outlet’s which were designed to help meet and exceed vendor and customer plan objectives.

• Increased individual HBA vendor sales by $3,000,000 within a 3 year time period by new customer

acquisition, development of new products and increased marketing and promotional activities.

• Increased company sales consistently to more than $23,000,000.

• Use of competitive and analytical information to benchmark performance and understanding strategic implications.

EDUCATION

Western Kentucky University - Bowling Green, Kentucky 1979-1983

Major-Advertising

Contact this candidate