LISA M. DILORENZO-COLEMAN

**** *. ********* **. - ******, CA 91786

***- *** **** bx6whz@r.postjobfree.com

Outside Sales Representative / Account Executive

Health ~ Beauty

PROFILE

Excel in defining, developing and executing strategies to generate new business, develop existing clients, expand revenue channels, and facilitate competitive market leveraging ~ Talent for identifying and capitalizing on opportunities, consumer needs and market trends~ Dynamic communication, consultation, presentation, negotiation, and relationship management skills ~ Effectively develop and implement innovative promotional events and training classes ~ Knack for rapidly acquiring and mastering new product knowledge, as demonstrated by success in diverse industries; enthusiastically pursue new skills and responsibilities ~ Strong background and credentials in health and beauty

Key Achievements

Recognized with Division Award, January 2011

Nominee for southern California salesperson of the year, 2009

Recipient of 7 Team Performance Awards; 2004-present

Track record of effectively setting and consistently surpassing sales goals

CAREER TRACK

OUTSIDE SALES REPRESENTATIVE, Young’s Market - Los Angeles, CA 2004-Present

Effectively meet with restaurant/club owner/manager to consult on needs, deliver customized sales presentations, introduce new products, present detailed proposals, and further conduct routine onsite visits to build and maintain productive customer relations and ensure ongoing satisfaction

Strategically develop and implement innovative, creative product events to maximize sales

Actively participate in general sales meetings targeted toward enhancing sales techniques, human relations and product knowledge

Proficiently plan, coordinate and prioritize activities and goals to boost bottom-line performance

Efficiently maintain complex site distribution and pre-planning sales sheets

Represent over one thousand brands, and service and maintain over seventy-five accounts.

SALES REPRESENTATIVE/BEAUTY ADVISER, Esteé Lauder Cosmetics, Macy’s-Brea, CA 2003-2004

Successfully drove sales through on-site consulting, existing customer phone calls and delivery of consistent quality service; expanded revenue opportunities by effectively coordinating and facilitating promotional events

Developed and capitalized on in-depth knowledge of product line, applications and properties in order to provide expert recommendations and customized solutions

EDUCATION/PROFESSIONAL DEVELOPMENT

Esthetician License; April 10, 2002

Citrus College School of Cosmetology; December, 2001

Certification, Professional Makeup Techniques Workshop; September 16, 2001