Sales Manager

RAY SCHREIBER

*** ****** **., ***. * | San Francisco, CA 94114

***.*********@*****.*** | 415-***-****

VP MARKETING

PRODUCT MARKETING & NEW PRODUCT DEVELOPMENT

Product Marketing professional with 15+ years of experience in building businesses through the effective use of segmentation and product positioning. Expert ability to create and capture shareholder value with targeted customer acquisition and retention strategies. Delivers ‘attention getting’ value propositions and strong customer driven product definitions that accelerate revenue growth within rapidly changing end markets. Deep understanding of channel management and incentives structures required to grow a strong reseller network. Built numerous winning teams from the ground up with a pragmatic and hands-on management style that rewards the necessary behaviors and actions to win within an end market.

Areas of Expertise:

Product Marketing -Branding & Brand Positioning – Channel Development & Marketing – Product Requirements – Marketing Campaigns Execution – Market Analysis –Value Proposition Development – Proposals & Negotiations – Cloud-Based Technology- Competitive Market Positioning – New Product/Service Development – Product Lifecycle Management – Customer Segmentation

PROFESSIONAL EXPERIENCE

SENSYS NETWORKS – Berkeley, CA 2008 TO PRESENT

Industry-leading provider of wireless sensor networks and integrated traffic data systems, with over 300 customers in 10 countries.

VICE PRESIDENT OF MARKETING [2011 TO PRESENT]

Promoted to optimize brand development and visibility across global markets. Manage three direct reports and a staff of 12 in implementation of $2.5M departmental budget. Design and initiate inbound and outbound marketing materials while cultivating end market and customer presence. Oversee event management, public relations and individual product-marketing materials. Create comprehensive business plans for decentralized regional markets. Design annual business plan and companywide pricing policies. Spearhead recruitment of marketing and sales staff to cultivate organizational acumen needed to execute innovative marketing strategies.

• Increased revenue 30% in one year by orchestrating an aggressive global campaign strategy and campaigns for breakthrough wireless sensor networking technology.

• Delivered 30% annual growth by overseeing development and execution of five regional business plans that included new branding initiatives and consistent regional pricing plans.

• Drove new revenue $5M+ in one year by installing streamlined product-development processes to produce two market-driven products.

• Identified long-term sales opportunities to increase pipeline-management growth by creating and staffing market-research and inside-sales leads processes.

DIRECTOR OF MARKETING [2008 TO 2011]

Managed outbound marketing activities and corporate messaging, developing and implementing short- and long-range marketing and communications plans to drive revenue and profit goals. Recruited and oversaw team of five managers and $1M budget. Designed collateral development, lead-/demand-generation e-campaigns, web site, press releases and trade-show marketing materials. Authored and implemented vital sales tools for Regional Sales Managers to guide marketing presence at regional and national level.

• Increased top-line revenue 200% over four-year period by increasing corporate visibility and rolling out marketing materials that generated customer growth and loyalty.

NVIDIA – Santa Clara, CA 2007 TO 2008

World leader in visual computing technologies and graphics processing units, serving the enterprise, entertainment and consumer markets.

SENIOR PRODUCT MANAGER

Created new business line of ultra-dense remote graphics servers used in medical systems and oil and gas exploration. Managed Product Requirement Documentation and Market Requirement Documentation from product-management role, reporting data to engineering and production departments. Pioneered line from concept through production and launch stages, positioning product portfolio as ultimate solution for remote-access services for 3D graphics applications and software.

• Exceeded revenue goals 30% and gross-margin targets 25% after product launch.

• Reduced system-level manufacturing costs 25% by eliminating relationships with under-performing suppliers.

• Increased customer count 30% in several end markets by executing marketing strategies and establishing affordable price points.

ANALOG DEVICES, INC. – San Jose, CA & Boston, MA 1997 TO 2007

Defining innovation and excellence in signal-processing technology incorporated into wide array of electronic equipment.

BUSINESS DEVELOPMENT MANAGER [2005 TO 2007]

Promoted to role overseeing six regional distribution managers in management of channel-sales division. Established pricing and quoting policies and procedures for U.S. and EU channel revenue. Oversaw team of four Marketing Communication Managers in addition to roster of support staff. Added two North American catalog distributors to optimize franchise-sales strategy.

• Generated additional 15% in revenue and market-share growth on existing $400M revenue total.

• Increased channel gross margins 2% by implementing new business process that identified key difference between demand-generation and demand-fulfillment in consumer base.

CHANNEL MARKETING MANAGER [2000 TO 2005]

Managed competitive channel data and aggregated vital presentation and print collateral to strengthen channel roadmaps for diverse product lines. Facilitated corporate relationships between franchised channel partners and three contract manufacturers to promote product knowledge and strengthen sales training. Spearheaded coaching of application engineers, developing training videos and manuals to promote product knowledge nationwide.

• Exceeded channel revenue-growth targets of linear integrated circuits 20% over four consecutive quarters.

• Increased analog-product market share 4% over two years.

• Developed and implemented design-win product registration program to dramatically increase market share.

PRODUCT MARKETING MANAGER [1997 TO 2000]

Recruited to develop product messaging and positioning for new products based on surface micromachining technology. Targeted automotive safety applications and initiated design in processes at major customer locations. Transformed surface-micromachining technology into a profitable business.

• Expanded product-portfolio revenue base from $10M to $100M.

• Grew revenue stream 500% in one year by initiating “design-in” process for five new products.

EDUCATION & TRAINING

MASTER OF BUSINESS ADMINISTRATION – CORNELL UNIVERSITY - 1997

MASTER OF SCIENCE IN ELECTRICAL ENGINEERING – UNIVERSITY OF MICHIGAN - 1995

BACHELOR OF SCIENCE IN ELECTRICAL ENGINEERING – UNIVERSITY OF MICHIGAN -1991

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