SANDY BARBERCHECK
Webster Groves, Missouri 63119
314-***-**** home
314-***-**** cell
**********@*****.***
PROFESSIONAL PROFILE
MARKETING AND SALES PROFESSIONAL with extensive management experience in marketing, developing internal teams, communications management, leading complex projects, writing, training and vendor management. Strengths lie in diversity of experience providing depth and breadth of business knowledge, managing corporate messages, brand positioning, championing new growth initiatives, presentation skills, developing people, understanding stakeholder needs and budgeting. Respected as a collaborative, client-focused team leader by senior leadership, clients and colleagues.
EXPERIENCE
FLEMING PHARMACEUTICALS - Fenton, Missouri 2002 -2012
Marketing Manager (2009 – 2012)
Marketing Communications and Services Manager (2007 – 2008)
OTC Marketing Manager/Corporate Communications (2002-2007)
• Initiated and launched new corporate brand including a redesign of the corporate logo, all communications, packaging and company signage to create consistent brand image and improved brand awareness.
• Designed first corporate trade show booth and managed all messaging and content presented at trade shows, including brochures, logoed giveaways, corporate apparel and corporate image. Design earned St. Louis TAM award.
• Developed and implemented strategic marketing plans to increase product reach and market penetration goals while adhering to strict compliance with FDA-specific and other regulatory requirements.
• Managed and responsible for corporate and brand website, SEO and social media efforts, product marketing collateral, video production, corporate public relations, industry events and trade shows.
• Partnered with outside graphic, print and web professionals to create and develop marketing campaigns and product packaging.
• Sold products into key accounts through mutually-beneficial partnerships designed to achieve business goals for both the retailer and Fleming.
Major Accomplishments:
• Retained and grew Costco into largest account in company by establishing partnership which included developing new packaging as well as participating in product demonstrations, end cap program, Costco Connection advertising and coupon program.
• Redesigned website and content to include dynamic content, blogging, interactive videos and maps.
• Successfully managed all industry trade show events yielding to an averaging of 300 sales leads per show.
• Re-launched signature product, OCEAN®, including repackaging, which doubled sales in less than four years.
MARITZ INC. – St. Louis, Missouri 1981 – 2001
Awards Manager, Maritz Performance Improvement Company (1998 – 2001)
Manager, Quality and Training, Maritz Teleservices (1996 – 1998)
Director, Quality and Training, Maritz Travel Company (1989 – 1996)
Creative Supervisor, Maritz Motivation Company (1984 –1989)
Senior Account Administrator, Maritz Motivation Company (1981 – 1984)
• Drove awareness and desired behaviors within client companies through the implementation and management of recognition and incentive marketing strategies to achieve business goals.
• Served as key consultant between sales and marketing division and functional areas for improved quality of delivery and customer experience.
• Developed, implemented, and managed business performance improvement and communications programs for Fortune 500 companies with ROI analysis for financial investment.
• Wrote and delivered client presentations, developed program creative communications, and collaborated with internal Maritz project team members.
• Monitored and updated program databases to provide timely feedback and measurement on program results to clients, program participants and internal account team.
• Hired, trained and supervised staff of professionals in the delivery of services to client companies.
Major Accomplishments:
• Collaborated with project management to develop program for a major pharmaceutical company that resulted in a
3 year contract valued at $6 million per year.
• Created an incentive program banking system for award points, which increased new program profits by 10%.
• Developed a communications and award strategy for a major banking client that resulted in a sale of $10 million.
• Trained over 100 managers and trainers on management, customer service and presentation skills.
• Led workflow for 20 training and quality professionals who assisted telemarketers in the dissemination of program information and review of program quality indicators.
• Served as Quality Improvement Officer and directed corporate suggestion system for 1,100 employees.
EDUCATION
Bachelor of Science
Missouri State University
PROFESSIONAL AND COMMUNITY INVOLVEMENT
Member, Healthcare Businesswomen’s Association, Co-chair, Mentoring Committee, 2007 – present
Member, Webster Groves High School Band Aides, 2009 – present
Host Family, Webster Groves High School German Foreign Exchange Program, 2011