Marketing Sales
Resume:
Frank D. Siano
Trumbull, CT 06611
*******@*****.***
Professional Summary
Talented, results-driven marketing professional with a proven track-record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals. Masters new techniques and adapts quickly to seize market opportunities. Solid leadership skills; able to build and guide top-performing marketing teams
Skills
• Web Analytics & Reporting
• Social Media
• Email Marketing Management
• Affiliate Marketing
• Search Engine Optimization (SEO)
• Client/Vendor Relations
• Paid Search (PPC)
• Multi-Testing Strategies
• Project Management
• Budgeting and Strategy Planning
• Site Advertising
• Mobile Technologies
Experience
Pitney Bowes – Stamford, CT
April 2011 – Present
Director of Internet Marketing
• Managed a 7.2 million dollar budget; in charge of all traffic, customer experience and conversion executions globally
• Designed, built and incorporated marketing strategy plan, including search engine optimization (SEO), site advertising, email marketing, affiliate marketing and search engine marketing (SEM), resulting in revenue of over $65MM and $25MM in EBIT
• Developed and executed comprehensive brand awareness strategies for mobile and web, including content creation, with the focus on product/service sustainability and growth; increased traffic by 327% within 6 months
• Manages a team of Designers, Marketers and copywriters
• Responsible for forecasting and generating acquisition sales through various online routes-to-market and managing the Consumer and B2B website.
• Responsible for regular communications by analyzing and reporting online campaign results to C level executives
Seton (Division of Brady Corporation) – Branford, CT
November 2008 – April 2011
eCommerce Manager
• Improved overall eCommerce platform with a more efficient system; increased sales by 15% within the second month of re-launch
• Organized and implemented strategic partnerships and advertising campaigns, projected to increase revenue by 25% quarterly
• Launched Social Media strategy and execution campaign resulting in YouTube channels, 17 niche micro blogs and a strong facebook and twitter presence
• Developed marketing strategies to increase traffic that generated 15% new leads and 15% improved sales within first 2 months of implementation
• Performed split-testing and other testing strategies to improve conversion rate by 11%
• Managed multiple eCommerce websites (from technology platforms and functionalities to marketing and traffic strategies), sustaining a 15% sales increase online (while overall company is down 32%)
Steve Madden, Ltd. – Westport, CT
August 2007 – November 2008
Internet Marketing Manager
• Managed 1.1 million dollar budget for internet marketing ventures, increasing sales from 9.6 MM to 16.3 MM within 15 months
• Supervised 3rd party vendor relationships for email, search, ad serving, affiliate marketing, comparison shopping and website analytics, increasing overall sales first quarter of employment by 63% from previous year while staying under budget
• Spearheaded, researched, set up, launched and managed affiliate marketing campaign which generated over 600K within the first 3 months
• Implemented new strategies that made paid search campaign more effective; generated a 700% ROI from 300% within the first month
• Conceived, researched and launched comparison shopping campaign and generated a consistent 300% ROI monthly
• Collaborated with director, merchandisers and creative team to implement successful email marketing campaigns
• Created a critical care program to help improve customer experience using email and live chat. This program resulted in new return and exchange policies, better shipping rates and improved cart abandonment rate by up to 7%
All Access Unlimited, LLC – Stamford, CT
March 2006 – August 2007
VP of Web Operations
• Managed all facets of clients’ search engine marketing campaigns including paid and natural search; increased traffic to some clients by over 900%
• Provided clients with web development, marketing, and usability recommendations
• Created email marketing campaigns; split tested various landing pages; tracked success rates
• Optimized company website for top placement in search engines
• Trained and managed in-house team to deliver projects on time and within budget
• Brainstormed, researched and implemented online advertising and marketing opportunities to increase traffic, leads, and brand awareness
Tour Italy Now – Norwalk, CT
November 2001 – March 2006
Senior Director of Online Marketing
• Designed, planned and implemented web e-business strategies that resulted in an increase of sales of over 300%
• Responsible for developing outstanding B-to-B relationships with major companies, launching new product programs, setting pricing and creating selling strategies
• Trained, supervised web development team to focus on best practices; conducted A/B split testing throughout company website; maintained strong account relations
Education
B.A. Marketing / Information Design, Central Connecticut State University – New Britain, CT
Minor: Marketing
Certifications
Social Media University White Belt and Blue Belt training by Pitney Bowes
Technical & Computer Skills
• Macintosh and PC Platforms
• Bid Management Tools
• Adobe Photoshop
• PPC Programs (Adwords, MSNCenter)
• Adobe InDesign
• Macromedia Dreamweaver
• Variety of Email Marketing Platforms
• HTML Programming
• Google Website Optimizer
• Microsoft Word
• Google Analytics
• Microsoft Excel
• Web Trends
• Microsoft PowerPoint
• Ominture
• Microsoft Project
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