Special Events Sales Manager
Resume:
MELISSA PHUA
***** ******* **. ****** *****, CA. 92653
***********@*****.***
Job Objective
Building a career with a progressive organization, which will utilize my creativity, knowledge and ability to problem solve. Work in an organization that will utilize my strengths in sales, marketing and event productions.
Highlights & Qualifications
6 years of event experience
- Detailed, energetic, creative, and dedicated-
- Ability to build a clientele through sales, marketing & networking
- Experienced in planning a vast array of events ranging from private functions and weddings to large-scale corporate events
- Can function as a team leader & team player
- Ability to up-sell food, beverage & various event services
- Exceptional in follow–up
- Strong communication skills and enjoys working with others
- Experienced with working in a team environment; personable, hard working, and self-motivated
- Excels when working under pressure
- Utilizes creativity by providing innovative ideas and problem solving
- Multi- tasks, works efficiently & prioritizes; excellent at time management
Personal Accomplishments
Account manager at BTB Events for a self built clientele.
- Built a list of 50 top clients by prospecting & cold calling. Managed clientele by creating innovative event designs and building solid professional work relationships.
- Responsibilities included, but not limited to prospecting, cold calling, conducting sales presentations, creating event design, coordinating event set up, managing accounts receivable and contracting additional vendors.
Coordinated over 300 corporate events ranging from 25 - 50,000 attendees.
- Responsibilities included, but not limited to organizing staff hotel, securing meeting space, ordering exhibition services, creating BEO's, scheduling freight, finding vendors, invoicing, and maintaining project budgets.
Assisted in the planning and execution of the Nobel Biocare World Conference 2007.
- Responsibilities included, but not limited to organizing staff registration for over 500 staff. Staff registration entailed securing meeting spaces, creating BEO’s for staff meetings, and coordinating hotel room blocks. Also responsible for creating staff information binders, working on exhibit floor plans, and arranging staff attire.
Work History
2008 – Current BTB Event Productions
Fountain Valley, CA Special Events Sales Manager
$27,000 + Commission
Account manager for all current and prospective clients. Responsible for all aspects of events from prospecting clientele by conducting sales calls, detailing event orders with clients while up-selling, inspiring clients with creative design ideas, keep up with new industry trends and event execution with on site coordination. Develop relationships with vendors in networking efforts. Coordinate and book all necessary outside services such as florists, entertainers, bakers, and caterers as requested by the client.
Solicit new and old business with the sole purpose of increasing revenue through profitable sales and client development. Responsible for acquiring and finalizing business within given market segments in order to meet and exceed sales goals. Support BTB with all marketing efforts as well as develop additional marketing efforts to build new business. Handle incoming inquiries to book premium business and develop imaginative presentations for prospective clients.
Aggressively solicit, negotiate and book new and repeat business through the efforts of outside sales calls, mailings and networking. Acquire in-depth knowledge of BTB Inventory and computer systems. Periodically partner with team members on projects or go into the field on sales calls and event sites. Provide accurate written proposals and price estimates on a timely basis according to the clients needs and said procedures. Request and process necessary deposits as well as review all billings to ensure that events are paid in full prior to event set up. Successfully communicate all event details with internal staff to ensure a flawless execution.
2006 – 2008 Nobel Biocare
Yorba Linda, CA Events Coordinator/Project Manager
Start Salary $45,000 End Salary $48,000
Coordinates over 300 local or regional tradeshows and conferences. Works with the Senior Manager of Events on sixteen national projects yearly such as exhibition in the California Dental Association, the American Dental Association, and global events such as the Nobel Biocare World Conference 2007.
Exhibit responsibilities include creating & reviewing contracts & securing meeting space. Maintaining budgets for individual projects to ensure all costs are within budget and placed into the correct spending allocations. Arranging Banquet Event Orders and rooming blocks for all corporate events. Finding and working with various vendors to order any necessary exhibition services for events. Scheduling freight services & drayage as well as coordinating setup and dismantle of events. Acting as a liaison between our sales force and headquarters.
Marketing responsibilities include managing all aspects of promotional mailers from concept & design to delivery. Works with sales directors to creating sales promotions for tradeshows and other events. Handles all correspondence and execution with various organizations regarding sponsorships opportunities. Worked with the graphics department on numerous ads for programs and newsletters.
2004 – 2005 Cal Poly Epicenter
San Luis Obispo, CA Part Time STUDENT PLANNER
Assisted in the organizing, planning, and regulating of campus events. Maintained and arranged the calendar of campus events. Managed and preserved the approval process to rent space on campus.
Handled correspondence with students and staff to coordinate location & catering of campus events. Primary focus was on sales of food, beverage & A/V after securing meeting spaces. Learned & utilized the ability to up-sell events.
Education
2007 The Wedding Planning Institute
Irvine, CA Certified Wedding Planner
2001 - 2006 California Polytechnic State University, SLO
San Luis Obispo, CA BS in Animal Science with a Business minor
1997 – 2001 Laguna Hills High School
Laguna Hills, CA High school diploma
Awards and Honors
· 2002-2003 - Chi Delta Theta, Formals Chair
· 2003-2004 - Chi Delta Theta, Rush Chair
· 2003-2004 - Chi Delta Theta, Cal Poly Open House Chair
· 2004-2005 - Chi Delta Theta, Vice President
Extracurricular activities
· Chi Delta Theta Sorority
· Cal Poly Honors Society
· Cal Poly Epicenter Events
Background Info
· Fluent in Mandarin
· Certified Wedding Planner
· Proficient in Microsoft Word, Excel & Outlook
· Proficient in Macintosh
· Proficient in Adobe Acrobat
· Proficient in IBM Lotus Notes
· Proficient in FileMaker Pro & other database management systems
Contact this candidate