Manager Marketing

Puja Jolly

Address: *** * ********* **. *********, CA. Phone: 443-***-**** Email: *****.****@*****.***

OBJECTIVE

Seeking a Marketing/Management position with responsibilities that will effectively utilize my communication, leadership, marketing and management skills.

SPECIALITIES

Marketing Communications; Social Media optimization; Social Gaming; Sales; Internet marketing; Campaign Management; Web 2.0, Website Optimization Product marketing; Marketing research; Public Relation; Product management; Entrepreneurship

EDUCATION

MBA

Lucas Graduate School of Business, SJSU

M.Com (Masters of Commerce)

DAV (PG) College, Garhwal University, India

B.Com (Bachelors of Commerce)

DAV (PG) College, Garhwal University, India August 2007-December 2009

GPA: 3.8

June 2005-June, 2007

GPA: 3.9

June 2002-May 2005

GPA: 3.9

WORK EXPERIENCE

Internet Product Marketing Associate (May, 2010-October,2010) GE Capital (RCF)

• Managing and working on projects related to optimizing the social networks and various email marketing campaigns; working with external agencies for website optimization and success of advertising campaigns.

• Developing strategy for projects related to paperless adoption for new and existing customers, executing monthly marketing campaigns, designing creative’s for overlays and emails and other relevant internal and external marketing materials for consumers and executives. Developing and Maintaining Marketing Calendar; and accordingly preparing content as well.

• Developing and leading a quantitative attitudinal research survey on e-statement and its adoption. Analyzing and understanding ROI and consumer behavior. Managing vendor relationship, setting-up goals & objectives, and driving the strategy through execution.

• Formulating the go-to-market strategy to re-brand the private label credit program. Working with the PayPal/eBay client marketing and product marketing teams to develop the new value proposition, analyze and recommend acquisition channels, create marketing collateral and manage the successful implementation across acquisition and lifecycle platforms.

• Leading the implementation for online alerts, and developing the marketing plan to bring it to market and gain adoption.

• Analyze and study the Social Media platforms(Facebook/LinkedIn/My Space others) for business opportunities and also explore the growing opportunities for business in the social gaming space. Presenting the results and analysis to the RCF team at GE Capital.

Marketing/Business Development Associate (Jan, 2010-May, 2010) Brandyl Inc.

(Social Gaming Start-up)

• Performing market and competitive analysis, studying market trends and identifying new and diverse business opportunities that result in user engagement, retention and monetization opportunities.

• Created, modified and prepared comprehensive reports, and/or dashboards that helped in providing visibility into business activities being executed and also provided timeline, or milestones against plans.

• Responsible for performing analysis and providing inputs to game design.

• Developing intelligence on the social gaming industry by playing online social games, gathering and analyzing relevant industry news, reports and trends.

• Developing presentation materials for venture funding, designing and developing the company website/logo/branding message.

• Monitoring and identifying the social media platforms and preparing promotional strategies for the business; integrating ideas and strategies into social media marketing plans in accordance with the business objectives.

• Developing and Managing the SEO/SEMM strategy for the business.

• Assisted in driving customer events and organizing seminars

Marketing Fields Intern (Feb, 2009-August, 2009) Perkin Elmer

• Managed in collaboration with the marketing, sales and campaign management teams, activities that supported business objectives.

• Created, modified and prepared comprehensive reports, and/or dashboards that helped in providing visibility into marketing activities being executed and also provided timeline, or milestones against plans.

• Assisted in driving customer events and organizing seminars.

Business Intelligence/ Research Intern (June, 2008-January, 2009) Elo Touch, Tyco Electronics

• Developed business plans and strategies for the medical touch display market, created strategies for the introduction of new products and the expansion of the existing products.

• Conducted market research to determine customer needs and preferences, studied technology trends and coordinated the collection of data; compiled information, analyzed results and prepared reports setting forth customer attitudes and trends and made appropriate business recommendations and conclusions.

• The final project presentation received tremendous appreciation from the Elo Leadership Team.

Business Development Intern (May, 2008-July, 2008) Asia Pac International

• Collected and analyzed data to evaluate existing and potential markets; researched market conditions and changes in the economy that may affect business operations.

• Maintained Client and Customer relations.

• Expanded sales to include mass market accounts.

• Created company brochures, market reports and other publications which were sent to the executives worldwide.

Asst. Marketing & Sales Manager (May, 2002-November, 2005) Career Launcher India ltd

• Organized and conducted a principal summit selling our product ‘Magic Lamp’ for which I led a team of six members. The success of our event resulted in a 100% increase of business for our company.

• Organized and managed numerous workshops, talks and activities for promotion of various products.

• Successfully led teams for various Customer Acquisition projects.

• I also held roles of account manager, product manager at Career Launcher. In recognition for the skills in customer relations by the Center Director and peers I was promoted twice.

• As a Business Development/Product Manager I organized and implemented advertising campaigns, which helped in increasing revenues and prospective customers for the company.

• As a Product Manager I also supervised seminars and activities in various schools and colleges for creating awareness about the multiple numbers of courses offered by the company. It helped increase the number of walk-in enquiries about the various courses and provided us an opportunity to get to interact with the students personally.

• In the capacity of the center coordinator, I was the most vital link between the customers (principals, students) and the company. I met and negotiated with the Principals of various schools for conducting and organizing seminars, talks etc. for creating awareness among the students. I coordinated the process of enrollment of students for respective courses. I represented my company for marketing our products.

• As a Financial Manager I maintained financial accounts and prepared business statements in accordance with the corporate office. Developed and managed pricing and budgeting strategies.

MISCELLENEOUS

Computer Skills

MS Word, MS Excel, MS PowerPoint, MS Windows, Sales force. Experience of working on multiple business/marketing plans; case studies; white papers.

Sound knowledge and have worked on various Social Media platforms; SEO/SEM projects & projects related to advertising/marketing on internet and social networking sites.

Extra curricular

• Initiated a Saturday Club in college to create a platform for students to exchange their views and opinions on various subjects. The idea was a success and I was appreciated by both professors and students for my efforts.

• Organized two open fetes in school, which were huge monetary success. The money generated was used to purchase a school bus and the remaining to update the school’s library collection.

• Voluntary member at “Samadhan” an NGO working for the upliftment of women.

• ** No Sponsorship Required.

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