Marketing Manager
Resume:
BRIAN ELLES
*** *. ******** ** ***** #*** Chicago, IL 60613
brnuj0@r.postjobfree.com
WORK EXPERIENCE
AT&T Chicago, IL
Position: Retail Account Executive 2010-2012
• 2011 Top Performer across Wisconsin, Illinois and Northwest Indiana markets
• Managed total annual revenue of $1.47 million across Chicago, IL southeast sub-market
• Directed multiple brand and target marketing campaigns, Data Planet, Got Extraordinary?
• Created video Team Colors for VP and Presidents at 2012 national leadership conference
Position: Retail Connection Manager 2009-2010
• Initiated brand marketing programs for Best Buy and Radio Shack, $8 million sales channel
o Step Ahead Program, IPTV Close Rate Report, Data Literacy, Revenue T-Graph Report
• Directed retail marketing strategies to a unit of 26 AT&T managers reaching 385 locations
• Region ranged from Pittsburgh, PA to Morgantown, WV to Florence, KY to Columbus, OH
WBNS 10TV HD (CBS) Columbus, OH
Position: Producer/Promotions Writer 2006-2007
• Marketing lead of Commit To Be Fit and Pediatric Healthsource long-term TV campaigns
• Achieved highest Nielsen rating during 5pm newscast for promotion of John Parson Escape
• Proposed and conducted research for the television pilot The Millennial Show
• Supervisor of video crew, talent, and client during in/out house video productions
o Donatos Pizza, Arlington Heights Walk, Sweeps Pieces, Daily 5pm & 6pm Topicals
Position: Onsite Promotion Director 2006
• Onsite manager for live television remote of Buckeye Blitz Pre-Game Live television show
• Managed cross media partnership with Ohio State University, WNCI 97.9 Clear Channel radio
Position: Audience Coordinator 2005-2007
• Directed celebrity guests, hosts, and studio audience for Wall to Wall Sports television show
• Responsible for product placement and on-air brand awareness of weekly sponsorships
OHIO NEWS NETWORK (ONN) Columbus, OH
Position: Assignment Editor/Online Writer 2004-2005
• Coordinated daily news stories with CNN, The Associated Press and statewide news affiliates
• Regulated truth and accuracy in news, sports, and lifestyle columns on OhioNewsNow.com
• Writer of online content during 2004 statewide debates and political election
WORK EXPERIENCE (continued)
AT&T Columbus, OH
Position: U-verse TV Execution Manager 2008
• Public Relations member for launch of iPhone 1 & 2, AT&T Summer Family Fun Days
• Media certified for press demonstrations with Business Week, The Columbus Dispatch
• Lead manager for brand marketing campaigns and targeted on-site events
o Race for the Cure, Ohio State University football, X-box 360 Halo 2 & 3
Position: Field Manager-Consumer Alternate Channels 2007
• 2007 Top performer for SE Ohio market obtaining 124% to objective for broadband growth
• Increased data and product growth through ten retail outlets resulting in Midwest best practices
o Block Parties, Retiree Blitz, Community Out Reach Event, Collegiate Back to School
• Originator of internal direct marketing campaigns combating competitive presence
o U-verse Certifications, Employee Kick-Off(s), Pinnacle Award Program
THE MUSIC SYNDICATE Cleveland & Columbus, OH
Position: Marketing Representative 2005-2007
• Promoted music industry’s biggest clients, Dave Matthews Band, Gorlliaz Inc., Virgin Records
• Implemented peer to peer, direct response, and grassroots marketing strategies for CD releases
• Insured brand awareness for Comedy Central Records, Jim Gaffigan, Dane Cook
WNCI 97.9 MORNING ZOO Columbus, OH
Position: “Swirlie” On-Air Intern 2004
• Participated in Clear Channel Radio show for an audience of 1.1 million listeners
• Maintained daily radio advertising for on-air brand sponsorships
• Originator of comedic audio bits for air; Jimmy Jamma Jamma, Voice Advice, Campus Raid
CHANNEL 19 BUCK-ITV (WOSU/UNITS) Columbus, OH
Position: Anchor/Producer 2004-2005
• On-air television personality reporting weekly news and entertainment stories
• Created video packages airing across The Ohio State University and 80,000 central Ohioans
• Coached undergraduate students on television writing and producing content for air
EDUCATION
THE OHIO STATE UNIVERSITY Columbus, OH
Bachelor of Arts and Science, 2006
• Major: Communication in Mass Media
• Five internships in marketing and broadcast media
• Ohio State University Rugby Player 2003 & 2004
• Ohio State University Spring Marching Band 2005
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